Is amarina.lv Safe? Security Analysis for AM Holding SIA
http://www.amarina.lvCheck if amarina.lv is a scam or legitimate. Free security scan and reviews.
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
Amarina.lv is a Latvian-based e-commerce retailer specializing in cosmetics and personal care products for hair, skin, and home use. The company operates under AM Holding SIA and targets both women and men seeking daily cosmetic products. The website supports multiple languages, enhancing accessibility for a broader regional audience. The business model focuses on online sales with an emphasis on fast delivery and a diverse product catalog. Structured data and contact information are well presented, supporting business legitimacy and customer trust. Technically, the website is built on WordPress with WooCommerce, leveraging a modern tech stack including jQuery, Google Tag Manager, Hotjar, Microsoft Clarity, TikTok Pixel, Pinterest, Facebook Pixel, and Klaviyo for marketing and analytics. The site demonstrates good mobile optimization, SEO practices, and moderate performance. Security measures include HTTPS, security headers, and secure form handling, though explicit privacy and terms of service pages are missing. Security posture is solid with no evident vulnerabilities or exposed sensitive data. However, the absence of a published privacy policy and incident response information indicates room for improvement in compliance and transparency. The extensive use of tracking pixels suggests a high level of user data collection, which should be balanced with clear privacy disclosures. Overall, Amarina.lv presents as a professional and trustworthy small e-commerce business with a good technical foundation and security practices. Strategic enhancements in privacy compliance and incident response documentation would further strengthen its risk profile and customer confidence.
Detected Technologies
13 urgent findings need attention
1 critical · 12 high
- + 5 more findings in the full report below
Keep amarina.lv under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
8 findings
15/100
GDPR Compliance
4 findings
25/100
NIS2 Compliance
8 findings
17/100
Email Security
5 findings
65/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Amarina.lv occupies a niche position in the Latvian cosmetics retail market, offering a wide range of hair, skin, and home cosmetic products. The company benefits from a focused business model centered on e-commerce, enabling efficient customer reach and operational scalability. Multi-language support and structured data usage indicate a strategic approach to SEO and regional market penetration. The partnership ecosystem includes major social media and analytics platforms, supporting marketing and customer engagement efforts. Growth indicators include a well-maintained product catalog and active use of marketing tools like Klaviyo. The company appears to maintain a consistent brand image and customer communication channels, positioning it well against local competitors.
Extracted Contact Information
Marketing Intelligence Data
Physical Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a mature security posture with HTTPS enforced and multiple security headers implemented, reducing common web vulnerabilities. The use of WooCommerce and WordPress standard security features ensures secure transaction handling and form submissions. No signs of exposed credentials or vulnerable libraries were detected. However, the lack of explicit privacy policy and incident response information represents a compliance gap, particularly under GDPR requirements. The extensive tracking and marketing scripts increase the attack surface and require ongoing monitoring. Overall, the security culture appears proactive but would benefit from formalized policies and transparency to enhance trust and regulatory compliance.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a comprehensive privacy policy and terms of service pages to improve legal compliance and user trust.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
AM Holding SIA
Ikdienas kosmetika mājas kopšanai sievietiem, vīriešiem. Sejas,ķermeņa un matu kopšanai. Kosmētikas internet veikals Rīgā Amarina
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced
- Use of security headers
- No exposed sensitive data in HTML
- Secure forms with nonce tokens (WooCommerce standard)
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is a Latvian cosmetics e-commerce store with multi-language support.
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Privacy Policy found
HIGHGDPR requires a clear and accessible privacy policy
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
EU business without adequate privacy measures
CRITICALEU businesses are subject to strict GDPR requirements
Third-party services without privacy policy
HIGHDetected services: Google Analytics, Facebook, Google APIs
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
Weak DKIM Key
HIGHDKIM selector 'google' uses 272-bit key
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 33 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does amarina.lv compare?
See how amarina.lv stacks up against similar websites in the same industry.
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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