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Is baseline.is a Scam? Security Check Results - Baseline

baseline.is Security Report Summary

baseline.is received a security score of 49 out of 100 in Guard's comprehensive security analysis, classified as "Elevated Risk". This report covers Baseline's website security posture. Baseline operates in the Technology industry in N/a.

Baseline is a technology company founded in 2020 that offers an all-in-one brand platform SaaS solution designed to automate content creation and streamline brand management. The platform targets agencies, small businesses, non-profits, marketing teams, and franchises, providing tools such as brand guides, on-brand templates, and a design editor to help users maintain consistent branding effortlessly. The company has established a credible market presence with over 16,000 brands created and features customer testimonials and case studies that reinforce its trustworthiness. Technically, the website leverages modern JavaScript frameworks like Vue.js, integrates analytics tools such as PostHog and Google Tag Manager, and uses third-party services including AnyChat and Reditus affiliate scripts. Hosting is provided by Hetzner, a reputable provider, and the site employs SSL/TLS encryption with good configuration. The website is well-designed, mobile-optimized, and SEO-friendly, though some accessibility features are basic. From a security perspective, Baseline enforces HTTPS and uses nonce attributes for stylesheets, but lacks explicit security headers and a vulnerability disclosure policy. DNSSEC is not enabled, representing a minor security gap. Privacy compliance is partially addressed with a comprehensive privacy policy and terms of service, but no cookie consent mechanism is evident. Contact information is limited to forms and newsletter subscription, with no direct emails or phone numbers published. Overall, Baseline presents a professional and trustworthy online presence with a solid technical foundation and good business credibility. Strategic improvements in security headers, cookie consent, and direct contact information would enhance its security posture and privacy compliance, further strengthening user trust.

The security scan identified 35 findings across security headers, SSL/TLS, DNS health, email security, GDPR compliance, and NIS2 compliance analysis modules.

Technologies detected: Vue.js, PostHog analytics, AnyChat widget, Reditus affiliate script, Google Tag Manager, Sendy (newsletter).

About this security scan

Guard performs automated security assessments of websites by analyzing SSL/TLS certificates, HTTP security headers, DNS configuration, email authentication protocols (SPF, DKIM, DMARC), GDPR compliance indicators, NIS2 directive compliance, network exposure, and AI-powered business intelligence. Each report provides domain-specific findings, risk scores, and actionable recommendations.

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Is baseline.is Safe? Security Analysis for Baseline

https://baseline.is

Check if baseline.is is a scam or legitimate. Free security scan and reviews.

TechnologyN/asmall
Vue.jsPostHog analyticsAnyChat widgetReditus affiliate scriptGoogle Tag Manager+1 more
Analyzed 7/23/2025Completed 7:01:38 PM9mo ago
49
Security Score
HIGH RISK

Below Technology avg (72)

10,000+

Domains scanned

500+

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Domainbaseline.is
Access tierFull report or marketing add-on

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VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

AI Summary

Baseline is a technology company founded in 2020 that offers an all-in-one brand platform SaaS solution designed to automate content creation and streamline brand management. The platform targets agencies, small businesses, non-profits, marketing teams, and franchises, providing tools such as brand guides, on-brand templates, and a design editor to help users maintain consistent branding effortlessly. The company has established a credible market presence with over 16,000 brands created and features customer testimonials and case studies that reinforce its trustworthiness. Technically, the website leverages modern JavaScript frameworks like Vue.js, integrates analytics tools such as PostHog and Google Tag Manager, and uses third-party services including AnyChat and Reditus affiliate scripts. Hosting is provided by Hetzner, a reputable provider, and the site employs SSL/TLS encryption with good configuration. The website is well-designed, mobile-optimized, and SEO-friendly, though some accessibility features are basic. From a security perspective, Baseline enforces HTTPS and uses nonce attributes for stylesheets, but lacks explicit security headers and a vulnerability disclosure policy. DNSSEC is not enabled, representing a minor security gap. Privacy compliance is partially addressed with a comprehensive privacy policy and terms of service, but no cookie consent mechanism is evident. Contact information is limited to forms and newsletter subscription, with no direct emails or phone numbers published. Overall, Baseline presents a professional and trustworthy online presence with a solid technical foundation and good business credibility. Strategic improvements in security headers, cookie consent, and direct contact information would enhance its security posture and privacy compliance, further strengthening user trust.

Detected Technologies

Vue.jsPostHog analyticsAnyChat widgetReditus affiliate scriptGoogle Tag ManagerSendy (newsletter)

12 urgent findings need attention

12 high

  • + 4 more findings in the full report below
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Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.

Security drift alerts

Risk score drops, new high-severity issues, and header hardening gaps

Compliance watch

GDPR / NIS2 posture changes with governance evidence snapshots

Infrastructure surface

Unexpected open services, SSL expiry, DNS & email authentication changes

Content & tracker intelligence

Marketing tech shifts, analytics drift, and AI recommendation updates

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Security Headers

8 findings

15/100

GDPR Compliance

4 findings

53/100

NIS2 Compliance

8 findings

17/100

Email Security

5 findings

65/100

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Baseline operates in the technology sector as a SaaS provider specializing in brand management and content automation. Its business model focuses on subscription-based services offering brand guides, design editors, and template libraries. The company targets a diverse audience including agencies, small businesses, non-profits, marketing teams, and franchises, positioning itself as a comprehensive brand platform. With over 16,000 brands created, Baseline demonstrates growth and market traction. Partnerships with digital asset management providers like crops.is expand its ecosystem. The company emphasizes ease of use, collaboration, and automation to differentiate itself in a competitive market. Revenue streams likely include tiered subscription plans and possibly affiliate marketing. The absence of direct contact details suggests a digital-first customer engagement approach.

Security Posture Analysis

Comprehensive Security Assessment

Baseline exhibits a moderate to good security posture. The website enforces HTTPS with excellent SSL configuration, uses nonce attributes to mitigate certain injection risks, and avoids exposing sensitive data in its HTML content. However, the absence of key security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options reduces its defense-in-depth. DNSSEC is not enabled, which could expose DNS spoofing risks. No security.txt or vulnerability disclosure policy is present, limiting transparency for security researchers. Privacy compliance is partial, with a comprehensive privacy policy but lacking cookie consent mechanisms. The use of third-party scripts and analytics introduces potential tracking concerns, though no vulnerable libraries were detected. Incident response readiness and security frameworks are not documented. Overall, the security posture is adequate but could be improved with additional headers, disclosure policies, and enhanced privacy controls.

Strategic Recommendations

Priority Actions for Security Improvement

1

Implement comprehensive security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to strengthen browser security.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Baseline

Description:

Automate your content creation and boost your brand presence. Get solid brand guidelines and create consistent designs effortlessly.

Key Services:
Brand GuideOn-Brand TemplatesDesign EditorContent Automation
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
Vue.jsPostHog analyticsAnyChat widgetReditus affiliate scriptGoogle Tag ManagerSendy (newsletter)
Frameworks:
Vue.js
Performance:

moderate

Mobile:

good

Accessibility:

basic

SEO:

good

Security Assessment

Security Score:
80/100
Best Practices:
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of nonce attributes on stylesheets

Analytics & Tracking

Services:
PostHogGoogle Analytics (via GTM)
Tracking Level:moderate
Privacy Compliance:basic

Advertising & Marketing

Tracking Pixels:
PostHog
Marketing Tools:
Sendy newsletter
Transparency Level:basic

Website Quality Assessment

Design Quality:excellent
User Experience:good
Content Relevance:excellent
Navigation Clarity:good
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is fully accessible with rich content and professional design

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🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

15/100
Score

Missing Strict-Transport-Security header

HIGH

Forces HTTPS connections

Missing X-Frame-Options header

HIGH

Prevents clickjacking attacks

Missing X-Content-Type-Options header

MEDIUM

Prevents MIME type sniffing

Missing Content-Security-Policy header

HIGH

Controls resources the browser is allowed to load

Missing X-XSS-Protection header

MEDIUM

Legacy XSS protection (deprecated but still recommended)

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

53/100
Score

No Cookie Policy found

HIGH

GDPR requires clear information about cookie usage

No Cookie Consent Banner found

HIGH

GDPR requires explicit consent for non-essential cookies

No Data Protection Officer mentioned

LOW

Large organizations may need to designate a DPO under GDPR

Privacy policy may not be GDPR compliant

MEDIUM

Privacy policy lacks explicit GDPR compliance elements

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy0% confidence
Contact Information Found90% confidence
phone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

17/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

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📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

65/100
Score

No DMARC reporting

LOW

DMARC aggregate reports not configured

No DKIM record found

MEDIUM

DKIM adds cryptographic signatures to emails

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 include:spf.messagingengine.com ?all
DNS Lookups:1/10
Policy:?all
DMARC Details
Policy:quarantine

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

72/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

SSL Certificate Expires Within 90 Days

MEDIUM

SSL certificate expires in 72 days

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

70/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

Weak SPF Policy

HIGH

SPF record has permissive policy allowing any server to send email

DNS Records

A Records:5.161.48.125
Name Servers:
helium.ns.hetzner.deDNS only
hydrogen.ns.hetzner.comDNS only
oxygen.ns.hetzner.comDNS only
MX Records:
10: in1-smtp.messagingengine.com
10: in2-smtp.messagingengine.com
SOA:Serial: 2025062807, TTL: 3600s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:133ms

SPF Analysis

SPF Record:
v=spf1 include:spf.messagingengine.com ?all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

20/100
Score

High-Risk Service Exposed: FTP

HIGH

Port 21 (FTP) is publicly accessible - FTP - Often unencrypted file transfer

Service Exposed: SSH

MEDIUM

Port 22 (SSH) is publicly accessible - SSH - Secure but can be brute-forced

How does baseline.is compare?

baseline.is scores below average. Browse similar domains to see how competitors handle security.

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built using modern web technologies, notably Vue.js for frontend interactivity, and integrates analytics and marketing tools such as PostHog, Google Tag Manager, AnyChat, and Reditus affiliate scripts. It uses a proprietary or custom CMS named Baseline CMS. Hosting is provided by Hetzner, a reliable European hosting provider. The site is mobile-optimized with responsive design and good SEO metadata including Open Graph and JSON-LD structured data. Performance is moderate, with asynchronous loading of scripts and lazy loading of images. Some technical debt is noted in the lack of security headers and cookie consent implementation. The site architecture supports scalability and collaboration features. Overall, the technical infrastructure is modern and well-implemented but can benefit from enhanced security and privacy features.
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PDF Report & Export

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Marketing Intelligence

Contact emails, phone numbers & warm leads

49.90 €one-time • Incl. 21% VAT

Plan Comparison

FeaturePDF ReportMarketing+
Full security analysis
Professional PDF export
Email delivery
Lifetime access + unlock code
Contact emails & phones
Marketing outreach data

Already purchased?

Order summary

Domainbaseline.is
Access tierFull report or marketing add-on

Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.

VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

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