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Is bazaarvoice.com a Scam? Security Check Results - Bazaarvoice

bazaarvoice.com Security Report Summary

bazaarvoice.com received a security score of 67 out of 100 in Guard's comprehensive security analysis, classified as "Moderate Risk". This report covers Bazaarvoice's website security posture. Bazaarvoice operates in the Technology industry in United States.

Bazaarvoice is a leading enterprise technology company specializing in user-generated content (UGC) platforms that empower brands and retailers to leverage authentic customer voices to drive sales and engagement. Their platform offers a comprehensive suite of services including ratings and reviews, social commerce, product sampling, and contextual commerce, supported by AI-driven insights and a global network of billions of product reviews. The company targets B2B clients such as brands, retailers, and e-commerce managers, positioning itself as a trusted partner in the digital commerce ecosystem. Technically, Bazaarvoice's website is built on WordPress with advanced SEO optimization via Yoast SEO Premium, integrated marketing tools like Marketo, and multimedia content delivery through Wistia and Lottie animations. The site demonstrates excellent mobile optimization, accessibility, and performance, reflecting a mature digital infrastructure. Security practices include HTTPS enforcement, cookie consent mechanisms, and error tracking with Sentry, although explicit security headers could be further confirmed. The security posture is strong with no visible vulnerabilities or exposed sensitive data. Privacy compliance is well addressed with comprehensive privacy and cookie policies, including GDPR considerations. However, the WHOIS data is not publicly available, likely due to privacy protection, which slightly reduces transparency but is common for enterprise entities. No incident response or vulnerability disclosure pages were found, suggesting an area for improvement. Overall, Bazaarvoice presents a professional, trustworthy, and technically sound online presence with a clear business focus on enabling authentic shopper experiences through UGC. Strategic recommendations include enhancing security header visibility, publishing a vulnerability disclosure policy, and providing clearer incident response contacts to further strengthen trust and compliance.

The security scan identified 19 findings across security headers, SSL/TLS, DNS health, email security, GDPR compliance, and NIS2 compliance analysis modules.

Technologies detected: WordPress, Yoast SEO, Marketo, Google Tag Manager, Wistia video player, Sentry error tracking, Lottie animations, jQuery (implied), CDNs for scripts and fonts.

About this security scan

Guard performs automated security assessments of websites by analyzing SSL/TLS certificates, HTTP security headers, DNS configuration, email authentication protocols (SPF, DKIM, DMARC), GDPR compliance indicators, NIS2 directive compliance, network exposure, and AI-powered business intelligence. Each report provides domain-specific findings, risk scores, and actionable recommendations.

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Is bazaarvoice.com Safe? Security Analysis for Bazaarvoice

https://bazaarvoice.com

Check if bazaarvoice.com is a scam or legitimate. Free security scan and reviews.

TechnologyUnited Statesenterprise
WordPressYoast SEOMarketoGoogle Tag ManagerWistia video player+4 more
Analyzed 10/7/2025Completed 10:19:12 PM8mo ago
67
Security Score
MEDIUM RISK

Below Technology avg (72)

10,000+

Domains scanned

500+

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SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

AI Summary

Bazaarvoice is a leading enterprise technology company specializing in user-generated content (UGC) platforms that empower brands and retailers to leverage authentic customer voices to drive sales and engagement. Their platform offers a comprehensive suite of services including ratings and reviews, social commerce, product sampling, and contextual commerce, supported by AI-driven insights and a global network of billions of product reviews. The company targets B2B clients such as brands, retailers, and e-commerce managers, positioning itself as a trusted partner in the digital commerce ecosystem. Technically, Bazaarvoice's website is built on WordPress with advanced SEO optimization via Yoast SEO Premium, integrated marketing tools like Marketo, and multimedia content delivery through Wistia and Lottie animations. The site demonstrates excellent mobile optimization, accessibility, and performance, reflecting a mature digital infrastructure. Security practices include HTTPS enforcement, cookie consent mechanisms, and error tracking with Sentry, although explicit security headers could be further confirmed. The security posture is strong with no visible vulnerabilities or exposed sensitive data. Privacy compliance is well addressed with comprehensive privacy and cookie policies, including GDPR considerations. However, the WHOIS data is not publicly available, likely due to privacy protection, which slightly reduces transparency but is common for enterprise entities. No incident response or vulnerability disclosure pages were found, suggesting an area for improvement. Overall, Bazaarvoice presents a professional, trustworthy, and technically sound online presence with a clear business focus on enabling authentic shopper experiences through UGC. Strategic recommendations include enhancing security header visibility, publishing a vulnerability disclosure policy, and providing clearer incident response contacts to further strengthen trust and compliance.

Detected Technologies

WordPressYoast SEOMarketoGoogle Tag ManagerWistia video playerSentry error trackingLottie animationsjQuery (implied)CDNs for scripts and fonts

5 urgent findings need attention

1 critical · 4 high

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Security drift alerts

Risk score drops, new high-severity issues, and header hardening gaps

Compliance watch

GDPR / NIS2 posture changes with governance evidence snapshots

Infrastructure surface

Unexpected open services, SSL expiry, DNS & email authentication changes

Content & tracker intelligence

Marketing tech shifts, analytics drift, and AI recommendation updates

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Security Headers

3 findings

80/100

GDPR Compliance

No critical findings yet

100/100

NIS2 Compliance

8 findings

17/100

Email Security

4 findings

70/100

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Bazaarvoice operates in the technology and e-commerce sectors, providing a SaaS platform that aggregates and manages user-generated content to help brands and retailers increase conversion and customer trust. Their competitive advantage lies in their extensive global network and AI-powered content management capabilities. Revenue streams likely include subscription fees for platform access, managed services, and consulting. The company targets mid to large enterprise clients, emphasizing omnichannel retail solutions and social commerce. Growth indicators include new product launches like Bazaarvoice Vibe and expansion into social commerce and contextual commerce. The partner ecosystem is robust, with integrations and collaborations highlighted on their site. Operationally, Bazaarvoice maintains a strong focus on client success and strategic partnerships, positioning itself as a market leader in UGC solutions.

Security Posture Analysis

Comprehensive Security Assessment

Bazaarvoice demonstrates a mature security posture with HTTPS enforced site-wide, use of security monitoring tools like Sentry, and implementation of cookie consent mechanisms aligned with privacy regulations. The presence of detailed privacy and trust pages indicates a commitment to compliance and data protection. However, explicit security headers such as Content-Security-Policy and X-Frame-Options were not explicitly detected in the provided data, representing a potential area for enhancement. No vulnerabilities or exposed sensitive data were found in the analysis. The absence of a public vulnerability disclosure or security.txt file and incident response contact details suggests room for improvement in transparency and incident readiness. Overall, the security maturity is high but could benefit from formalized disclosure and response processes.

Strategic Recommendations

Priority Actions for Security Improvement

1

Implement and publicly document comprehensive security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Bazaarvoice

Description:

Bazaarvoice enables brands and retailers to leverage the voice of the customer, manage user-generated content at scale, and engage shoppers from discovery to purchase.

Key Services:
Ratings & ReviewsSocial CommerceProduct SamplingContextual CommerceInsights and ReportsManaged ServicesImplementation Consulting
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
WordPressYoast SEOMarketoGoogle Tag ManagerWistia video playerSentry error trackingLottie animationsjQuery (implied)CDNs for scripts and fonts
Frameworks:
Yoast SEO Premium
Platforms:
WordPress CMS
Performance:

fast

Mobile:

excellent

Accessibility:

good

SEO:

excellent

Security Assessment

Security Score:
85/100
Best Practices:
  • HTTPS enforced
  • Use of security and error tracking scripts (Sentry)
  • Cookie consent implemented
  • Privacy and security policies publicly available

Analytics & Tracking

Services:
MarketoGoogle Tag ManagerSentry
Tracking Level:moderate
Privacy Compliance:good

Advertising & Marketing

Tracking Pixels:
Marketo MunchkinSentry
Marketing Tools:
MarketoEndorsalCuralate
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:excellent
Content Relevance:excellent
Navigation Clarity:excellent
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is fully accessible with rich content and multimedia.

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🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

80/100
Score

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

100/100
Score
No issues found

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy85% confidence
Contact Information Found90% confidence
phone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

17/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

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📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

70/100
Score

No DKIM record found

MEDIUM

DKIM adds cryptographic signatures to emails

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 include:%{i}._ip.%{h}._ehlo.%{d}._spf.vali.email ~all
DNS Lookups:1/10
Policy:~all
DMARC Details
Policy:reject
Aggregate Reports:dmarc_agg@vali.email
Forensic Reports:dmarc-ruf@bazaarvoice.com

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

0/100
Score

Unable to retrieve SSL certificate

CRITICAL

Could not establish secure connection to retrieve certificate information

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

85/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

Domain Registration Details

Domain Age
20 years(mature)
Expiry Risk
low(expired)
Protection Level
strongDNSSEC OFF

DNS Records

A Records:23.185.0.4
AAAA Records:2620:12a:8001::4, 2620:12a:8000::4
Name Servers:
a1-191.akam.net
a10-64.akam.net
a11-65.akam.net
a13-66.akam.net
a2-67.akam.net
a6-64.akam.net
MX Records:
0: bazaarvoice-com.mail.protection.outlook.com
SOA:Serial: 2018026047, TTL: 900s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:76ms

SPF Analysis

SPF Record:
v=spf1 include:%{i}._ip.%{h}._ehlo.%{d}._spf.vali.email ~all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

How does bazaarvoice.com compare?

See how bazaarvoice.com stacks up against similar websites in the same industry.

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built on a WordPress CMS platform enhanced with Yoast SEO Premium for search optimization. It integrates marketing automation via Marketo and uses Google Tag Manager for tag management. Multimedia content is delivered through Wistia video embeds and Lottie animations for interactive visuals. Error tracking is managed by Sentry. The site is well-optimized for mobile devices and demonstrates fast loading times. The use of CDN-hosted fonts and scripts contributes to performance. The technical stack is modern and robust, supporting a high-quality user experience. Opportunities exist to further modernize security configurations and enhance accessibility compliance.
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PDF Report & Export

PDF download, email delivery, unlock code

39.90 €one-time • Incl. 21% VAT

Marketing Intelligence

Contact emails, phone numbers & warm leads

49.90 €one-time • Incl. 21% VAT

Plan Comparison

FeaturePDF ReportMarketing+
Full security analysis
Professional PDF export
Email delivery
Lifetime access + unlock code
Contact emails & phones
Marketing outreach data

Already purchased?

Order summary

Domainbazaarvoice.com
Access tierFull report or marketing add-on

Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.

VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

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