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Is birchbox.com a Scam? Security Check Results - Birchbox

birchbox.com Security Report Summary

birchbox.com received a security score of 53 out of 100 in Guard's comprehensive security analysis, classified as "Elevated Risk". This report covers Birchbox's website security posture. Birchbox operates in the Retail industry in N/a.

Birchbox is a well-established e-commerce company specializing in customizable monthly subscription boxes for beauty products. The website presents a professional and polished digital presence, leveraging modern web technologies such as React and Next.js, integrated with a headless CMS (Prismic) and various marketing and analytics tools. The site is mobile-optimized, accessible, and SEO-friendly, providing a positive user experience. Security posture is strong with HTTPS enforced and use of reputable third-party scripts, though explicit security headers could be more visible. Privacy and cookie policies are comprehensive and include consent mechanisms, indicating good compliance with GDPR. However, the absence of publicly available WHOIS data for the domain raises concerns about domain registration transparency, which slightly impacts business credibility. Overall, the website is trustworthy and professionally managed, but domain registration details should be clarified to enhance trust.

The security scan identified 23 findings across security headers, SSL/TLS, DNS health, email security, GDPR compliance, and NIS2 compliance analysis modules.

Technologies detected: React, Next.js, Google Tag Manager, Refersion, Facebook Pixel, Awin, AccessiBe.

About this security scan

Guard performs automated security assessments of websites by analyzing SSL/TLS certificates, HTTP security headers, DNS configuration, email authentication protocols (SPF, DKIM, DMARC), GDPR compliance indicators, NIS2 directive compliance, network exposure, and AI-powered business intelligence. Each report provides domain-specific findings, risk scores, and actionable recommendations.

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Is birchbox.com Safe? Security Analysis for Birchbox

https://birchbox.com

Check if birchbox.com is a scam or legitimate. Free security scan and reviews.

RetailN/alarge
ReactNext.jsGoogle Tag ManagerRefersionFacebook Pixel+2 more
Analyzed 10/9/2025Completed 2:20:22 PM5mo ago
53
Security Score
MEDIUM RISK

Below Retail avg (56)

10,000+

Domains scanned

500+

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Domainbirchbox.com
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SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

AI Summary

Birchbox is a well-established e-commerce company specializing in customizable monthly subscription boxes for beauty products. The website presents a professional and polished digital presence, leveraging modern web technologies such as React and Next.js, integrated with a headless CMS (Prismic) and various marketing and analytics tools. The site is mobile-optimized, accessible, and SEO-friendly, providing a positive user experience. Security posture is strong with HTTPS enforced and use of reputable third-party scripts, though explicit security headers could be more visible. Privacy and cookie policies are comprehensive and include consent mechanisms, indicating good compliance with GDPR. However, the absence of publicly available WHOIS data for the domain raises concerns about domain registration transparency, which slightly impacts business credibility. Overall, the website is trustworthy and professionally managed, but domain registration details should be clarified to enhance trust.

Detected Technologies

ReactNext.jsGoogle Tag ManagerRefersionFacebook PixelAwinAccessiBe

6 urgent findings need attention

6 high

Continuous monitoring

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Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.

Security drift alerts

Risk score drops, new high-severity issues, and header hardening gaps

Compliance watch

GDPR / NIS2 posture changes with governance evidence snapshots

Infrastructure surface

Unexpected open services, SSL expiry, DNS & email authentication changes

Content & tracker intelligence

Marketing tech shifts, analytics drift, and AI recommendation updates

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Security Headers

1 finding

0/100

GDPR Compliance

1 finding

0/100

NIS2 Compliance

8 findings

17/100

Email Security

5 findings

65/100

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Birchbox operates in the retail and e-commerce sector, focusing on beauty and personal care subscription services. Its business model centers on monthly subscription boxes allowing customers to select or receive curated beauty products. The company targets consumers interested in beauty and grooming, leveraging a strong brand presence and multiple social media channels for marketing. The website integrates affiliate marketing and advertising networks, supporting revenue streams beyond direct sales. Birchbox's market position is that of an established player with a large customer base. The company uses modern digital infrastructure and third-party services to optimize marketing and user engagement. No parent or subsidiary companies were identified from the data provided.

Security Posture Analysis

Comprehensive Security Assessment

The website demonstrates a mature security posture with HTTPS enforced and no visible exposure of sensitive data. It uses several third-party tracking and marketing scripts, which are common but require ongoing monitoring for vulnerabilities. Security headers are not explicitly visible in the provided data, suggesting room for improvement. No public security policy or incident response information was found, which could be enhanced to improve transparency and readiness. The lack of WHOIS data is a notable gap in domain trustworthiness. Overall, the site is secure but could benefit from more explicit security disclosures and header implementations.

Strategic Recommendations

Priority Actions for Security Improvement

1

Publish explicit security headers such as X-Frame-Options and X-Content-Type-Options to enhance protection against clickjacking and MIME sniffing.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Birchbox

Description:

Birchbox offers a customizable subscription box service delivering premium beauty products monthly. Customers can choose products or receive curated selections tailored to their beauty goals.

Key Services:
Subscription beauty boxesMembers MarketGiftingBeauty product shop
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
ReactNext.jsGoogle Tag ManagerRefersionFacebook PixelAwinAccessiBe
Frameworks:
Next.js
Performance:

fast

Mobile:

excellent

Accessibility:

good

SEO:

good

Security Assessment

Security Score:
85/100
Best Practices:
  • HTTPS enforced
  • Use of security-focused third-party scripts
  • No exposed sensitive data in HTML

Analytics & Tracking

Services:
Google Analytics (via GTM)
Tracking Level:extensive
Privacy Compliance:good

Advertising & Marketing

Ad Networks:
Dwin1
Tracking Pixels:
Facebook PixelAwin
Marketing Tools:
RefersionFacebook Pixel
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:excellent
Content Relevance:excellent
Navigation Clarity:excellent
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is fully accessible with rich content and professional design.

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🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

0/100
Score
Analysis failed - content could not be retrieved

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

0/100
Score
Analysis failed - content could not be retrieved

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

17/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

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📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

65/100
Score

DMARC not enforcing

MEDIUM

DMARC policy is set to "none"

Weak DKIM Key

HIGH

DKIM selector 'google' uses 456-bit key

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 ip4:69.60.10.128/26 ip4:68.168.42.0/23 ip4:167.89.35.198 ip4:167.89.35.52 include:sendgrid.net include:mail.zendesk.com include:_spf.google.com -all
DNS Lookups:3/10
Policy:-all
DKIM Selectors Found
Selector:google(456-bit rsa)
DMARC Details
Policy:none
Aggregate Reports:dmarc-reports@birchbox.com

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

72/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

SSL Certificate Expires Within 90 Days

MEDIUM

SSL certificate expires in 62 days

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

85/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

DMARC Policy Set to None

LOW

DMARC is configured but not enforcing any policy

Domain Registration Details

Domain Age
22 years(mature)
Expiry Risk
none(231 days)
Protection Level
strongDNSSEC OFF

DNS Records

A Records:76.76.21.21
Name Servers:
ns-1233.awsdns-26.org
ns-2043.awsdns-63.co.uk
ns-250.awsdns-31.com
ns-605.awsdns-11.net
MX Records:
10: alt3.aspmx.l.google.com
10: alt4.aspmx.l.google.com
5: alt1.aspmx.l.google.com
5: alt2.aspmx.l.google.com
1: aspmx.l.google.com

DNSSEC Status

DNSSEC Not Enabled

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

How does birchbox.com compare?

See how birchbox.com stacks up against similar websites in the same industry.

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built on a modern tech stack including React and Next.js, supported by a headless CMS (Prismic) for content management. It integrates multiple marketing and analytics tools such as Google Tag Manager, Facebook Pixel, Refersion, and Awin for affiliate marketing. The site is hosted on a platform compatible with Shopify integrations, indicating a robust e-commerce backend. Performance is optimized with responsive images and deferred script loading. Accessibility is addressed with the inclusion of AccessiBe scripts. The site shows good SEO practices with comprehensive meta tags and Open Graph data. No major technical debt or legacy technology was detected, indicating a well-maintained infrastructure.
Professional PDF & Marketing Data

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PDF Report & Export

PDF download, email delivery, unlock code

39.90 €one-time • Incl. 21% VAT

Marketing Intelligence

Contact emails, phone numbers & warm leads

49.90 €one-time • Incl. 21% VAT

Plan Comparison

FeaturePDF ReportMarketing+
Full security analysis
Professional PDF export
Email delivery
Lifetime access + unlock code
Contact emails & phones
Marketing outreach data

Already purchased?

Order summary

Domainbirchbox.com
Access tierFull report or marketing add-on

Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.

VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

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