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Is blueshift.com a Scam? Security Check Results - Blueshift

blueshift.com Security Report Summary

blueshift.com received a security score of 74 out of 100 in Guard's comprehensive security analysis, classified as "Moderate Risk". This report covers Blueshift's website security posture. Blueshift operates in the Technology industry in United States.

Blueshift is a mature technology company founded in 1994, specializing in AI-powered customer engagement and marketing automation. Their platform integrates a Customer Data Platform, AI-driven decisioning, and cross-channel marketing capabilities to deliver personalized campaigns at scale. The company targets marketers and enterprises across various sectors including retail, finance, healthcare, and education. Technically, the website is built on WordPress, hosted on AWS, and leverages modern analytics and marketing tools such as HubSpot, Segment, and Google Tag Manager. The site is well-optimized for SEO, mobile, and accessibility, with excellent content quality and professional branding. Security posture is strong with HTTPS, domain locks, and no exposed sensitive data, though DNSSEC is not enabled and explicit incident response policies are absent. Overall, the website reflects a high level of digital maturity and business credibility, with extensive use of third-party integrations and tracking for marketing and analytics purposes.

The security scan identified 24 findings across security headers, SSL/TLS, DNS health, email security, GDPR compliance, and NIS2 compliance analysis modules.

Technologies detected: JavaScript, jQuery, Lottie animations, HubSpot forms, Google Tag Manager, Segment analytics, Microsoft Clarity, Identity Matrix tracking, Pagesense, Chili Piper.

About this security scan

Guard performs automated security assessments of websites by analyzing SSL/TLS certificates, HTTP security headers, DNS configuration, email authentication protocols (SPF, DKIM, DMARC), GDPR compliance indicators, NIS2 directive compliance, network exposure, and AI-powered business intelligence. Each report provides domain-specific findings, risk scores, and actionable recommendations.

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Is blueshift.com Safe? Security Analysis for Blueshift

https://blueshift.com

Check if blueshift.com is a scam or legitimate. Free security scan and reviews.

TechnologyUnited Statesmedium
JavaScriptjQueryLottie animationsHubSpot formsGoogle Tag Manager+5 more
Analyzed 9/7/2025Completed 10:20:04 AM9mo ago
74
Security Score
MEDIUM RISK

Above Technology avg (72)

10,000+

Domains scanned

500+

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Domainblueshift.com
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SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

AI Summary

Blueshift is a mature technology company founded in 1994, specializing in AI-powered customer engagement and marketing automation. Their platform integrates a Customer Data Platform, AI-driven decisioning, and cross-channel marketing capabilities to deliver personalized campaigns at scale. The company targets marketers and enterprises across various sectors including retail, finance, healthcare, and education. Technically, the website is built on WordPress, hosted on AWS, and leverages modern analytics and marketing tools such as HubSpot, Segment, and Google Tag Manager. The site is well-optimized for SEO, mobile, and accessibility, with excellent content quality and professional branding. Security posture is strong with HTTPS, domain locks, and no exposed sensitive data, though DNSSEC is not enabled and explicit incident response policies are absent. Overall, the website reflects a high level of digital maturity and business credibility, with extensive use of third-party integrations and tracking for marketing and analytics purposes.

Detected Technologies

JavaScriptjQueryLottie animationsHubSpot formsGoogle Tag ManagerSegment analyticsMicrosoft ClarityIdentity Matrix trackingPagesenseChili Piper

7 urgent findings need attention

7 high

Continuous monitoring

Keep blueshift.com under constant watch

Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.

Security drift alerts

Risk score drops, new high-severity issues, and header hardening gaps

Compliance watch

GDPR / NIS2 posture changes with governance evidence snapshots

Infrastructure surface

Unexpected open services, SSL expiry, DNS & email authentication changes

Content & tracker intelligence

Marketing tech shifts, analytics drift, and AI recommendation updates

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Security Headers

2 findings

85/100

GDPR Compliance

1 finding

85/100

NIS2 Compliance

8 findings

17/100

Email Security

4 findings

80/100

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Blueshift holds a strong market position as a unified platform provider combining AI, CDP, and marketing automation. Their business model is SaaS-based, focusing on delivering scalable, personalized marketing solutions. The company demonstrates competitive advantages through AI-powered agents, assistants, and predictors, and a broad partner ecosystem including Snowflake, Shopify, Salesforce, and Magento. Customer testimonials and case studies indicate successful deployments in demanding global brands. The platform supports multiple marketing channels and integrates with numerous cloud apps, indicating a robust and flexible offering. Growth indicators include active marketing campaigns, extensive resource libraries, and training sessions. Strategic observations suggest a focus on innovation in AI-driven marketing and customer data unification.

Security Posture Analysis

Comprehensive Security Assessment

The security maturity level of Blueshift's website is good, with HTTPS enforced and domain status locks preventing unauthorized transfers or deletions. No critical vulnerabilities or exposed sensitive data were detected in the HTML content. However, DNSSEC is not enabled, which could be improved to enhance DNS security. The absence of explicit incident response and vulnerability disclosure policies limits transparency in security governance. The use of multiple third-party scripts and tracking pixels introduces potential risk vectors that require ongoing monitoring. Compliance with GDPR is indicated by privacy and cookie policies with consent mechanisms. Overall, the security posture supports business operations but could benefit from enhanced DNS security and formalized incident response documentation.

Strategic Recommendations

Priority Actions for Security Improvement

1

Enable DNSSEC to strengthen DNS security and prevent spoofing.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Blueshift

Description:

Blueshift provides an AI-powered customer engagement platform that combines Customer Data Platform (CDP), AI-driven decisioning, and cross-channel marketing automation to deliver personalized campaigns at scale.

Key Services:
Customer Data PlatformAI-powered decisioningCross-channel marketing hubAI Agents, Assistants, and Predictors
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
JavaScriptjQueryLottie animationsHubSpot formsGoogle Tag ManagerSegment analyticsMicrosoft ClarityIdentity Matrix trackingPagesenseChili Piper
Frameworks:
WordPressYoast SEO
Platforms:
HubSpotAWS (Amazon Registrar, AWS DNS servers)
Performance:

fast

Mobile:

excellent

Accessibility:

good

SEO:

excellent

Security Assessment

Security Score:
85/100
Best Practices:
  • HTTPS enforced
  • Domain locked with clientDeleteProhibited and clientTransferProhibited
  • Use of security plugins and scripts
  • No exposed sensitive data in HTML

Analytics & Tracking

Services:
Google AnalyticsMicrosoft ClaritySegmentHubSpot AnalyticsPagesense
Tracking Level:extensive
Privacy Compliance:good

Advertising & Marketing

Ad Networks:
Facebook AdsReddit AdsTwitter AdsBing AdsLinkedIn Ads
Tracking Pixels:
HubSpot Ads PixelFacebook PixelZoomInfo PixelSalesLoft PixelReddit PixelTwitter PixelBing PixelLinkedIn Insight TagMicrosoft ClaritySegment AnalyticsIdentity Matrix
Marketing Tools:
HubSpotSegmentMicrosoft ClarityPagesenseChili Piper
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:excellent
Content Relevance:excellent
Navigation Clarity:excellent
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is fully accessible with rich content and interactive elements.

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🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

85/100
Score

Missing X-XSS-Protection header

MEDIUM

Legacy XSS protection (deprecated but still recommended)

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

85/100
Score

No Cookie Policy found

HIGH

GDPR requires clear information about cookie usage

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy0% confidence
Contact Information Found90% confidence
emailphone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

17/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

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📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

80/100
Score

Complex SPF record

LOW

Too many include statements can cause lookup limits

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 include:_spf.google.com include:sendgrid.net include:mail.zendesk.com include:_spf.salesforce.com include:spf.mandrillapp.com ~all
DNS Lookups:5/10
Policy:~all
DKIM Selectors Found
Selector:google(1296-bit rsa)
Selector:s1(1440-bit rsa)
DMARC Details
Policy:reject
Subdomain Policy:reject
Aggregate Reports:dmarc_agg@dmarc.everest.email
Forensic Reports:dmarc_fr@dmarc.everest.email

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

52/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

SSL Certificate Expires Within 90 Days

MEDIUM

SSL certificate expires in 34 days

Weak SSL Key Length

HIGH

SSL certificate uses 256-bit key, which is considered weak

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

85/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

DNS Records

A Records:141.193.213.10, 141.193.213.11
Name Servers:
ns-1028.awsdns-00.orgDNS only
ns-1645.awsdns-13.co.ukDNS only
ns-247.awsdns-30.comDNS only
ns-957.awsdns-55.netDNS only
MX Records:
5: alt1.aspmx.l.google.com
5: alt2.aspmx.l.google.com
1: aspmx.l.google.com
10: aspmx2.googlemail.com
10: aspmx3.googlemail.com
SOA:Serial: 1, TTL: 86400s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:92ms

SPF Analysis

SPF Record:
v=spf1 include:_spf.google.com include:sendgrid.net include:mail.zendesk.com include:_spf.salesforce.com include:spf.mandrillapp.com ~all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

How does blueshift.com compare?

See how blueshift.com stacks up against similar websites in the same industry.

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website infrastructure is robust, leveraging WordPress CMS hosted on Amazon AWS with a modern tech stack including JavaScript frameworks, Lottie animations, and HubSpot forms. Performance is fast with good mobile optimization and accessibility features. SEO is well-implemented with comprehensive meta tags, Open Graph, and JSON-LD structured data. The site integrates numerous marketing and analytics tools, indicating a sophisticated digital marketing strategy. Technical risks include reliance on multiple third-party scripts which require vigilant security management. Opportunities exist to modernize security configurations and improve DNS security. Overall, the technical implementation supports a high-quality user experience and business functionality.
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PDF Report & Export

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39.90 €one-time • Incl. 21% VAT

Marketing Intelligence

Contact emails, phone numbers & warm leads

49.90 €one-time • Incl. 21% VAT

Plan Comparison

FeaturePDF ReportMarketing+
Full security analysis
Professional PDF export
Email delivery
Lifetime access + unlock code
Contact emails & phones
Marketing outreach data

Already purchased?

Order summary

Domainblueshift.com
Access tierFull report or marketing add-on

Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.

VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

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