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Is conversionruler.com a Scam? Security Check Results - ConversionRuler

conversionruler.com Security Report Summary

conversionruler.com received a security score of 62 out of 100 in Guard's comprehensive security analysis, classified as "Moderate Risk". This report covers ConversionRuler's website security posture. ConversionRuler operates in the Technology industry in N/a.

ConversionRuler is a specialized SaaS provider offering subscription-based PPC and online marketing campaign tracking and ROI measurement services. Established in 2002, the company targets SEO, SEM, and PPC professionals as well as ecommerce businesses seeking detailed insights into their marketing effectiveness. The website presents a clear business model with transparent pricing and a focus on usability and integration with various online marketing channels. Technically, the site uses standard web technologies with AWS DNS infrastructure, but lacks modern CMS or advanced frameworks. The design is professional though somewhat dated, with basic mobile optimization and accessibility features. Security posture is moderate; while domain registration is stable and protected against unauthorized changes, the absence of DNSSEC and security headers, as well as missing cookie consent mechanisms, indicate areas for improvement. No explicit privacy or incident response policies are published, which may affect compliance with GDPR and other regulations. Overall, the site is functional and trustworthy but would benefit from enhanced security and privacy practices to strengthen user trust and regulatory compliance.

The security scan identified 31 findings across security headers, SSL/TLS, DNS health, email security, GDPR compliance, and NIS2 compliance analysis modules.

Technologies detected: HTML, CSS, JavaScript, AWS DNS (Amazon Route 53).

About this security scan

Guard performs automated security assessments of websites by analyzing SSL/TLS certificates, HTTP security headers, DNS configuration, email authentication protocols (SPF, DKIM, DMARC), GDPR compliance indicators, NIS2 directive compliance, network exposure, and AI-powered business intelligence. Each report provides domain-specific findings, risk scores, and actionable recommendations.

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Is conversionruler.com Safe? Security Analysis for ConversionRuler

https://conversionruler.com

Check if conversionruler.com is a scam or legitimate. Free security scan and reviews.

TechnologyN/asmall
HTMLCSSJavaScriptAWS DNS (Amazon Route 53)
Analyzed 10/13/2025Completed 12:45:36 AM6mo ago
62
Security Score
MEDIUM RISK

Below Technology avg (72)

10,000+

Domains scanned

500+

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Domainconversionruler.com
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SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

AI Summary

ConversionRuler is a specialized SaaS provider offering subscription-based PPC and online marketing campaign tracking and ROI measurement services. Established in 2002, the company targets SEO, SEM, and PPC professionals as well as ecommerce businesses seeking detailed insights into their marketing effectiveness. The website presents a clear business model with transparent pricing and a focus on usability and integration with various online marketing channels. Technically, the site uses standard web technologies with AWS DNS infrastructure, but lacks modern CMS or advanced frameworks. The design is professional though somewhat dated, with basic mobile optimization and accessibility features. Security posture is moderate; while domain registration is stable and protected against unauthorized changes, the absence of DNSSEC and security headers, as well as missing cookie consent mechanisms, indicate areas for improvement. No explicit privacy or incident response policies are published, which may affect compliance with GDPR and other regulations. Overall, the site is functional and trustworthy but would benefit from enhanced security and privacy practices to strengthen user trust and regulatory compliance.

Detected Technologies

HTMLCSSJavaScriptAWS DNS (Amazon Route 53)

10 urgent findings need attention

10 high

  • + 2 more findings in the full report below
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Security drift alerts

Risk score drops, new high-severity issues, and header hardening gaps

Compliance watch

GDPR / NIS2 posture changes with governance evidence snapshots

Infrastructure surface

Unexpected open services, SSL expiry, DNS & email authentication changes

Content & tracker intelligence

Marketing tech shifts, analytics drift, and AI recommendation updates

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Security Headers

6 findings

40/100

GDPR Compliance

4 findings

53/100

NIS2 Compliance

9 findings

2/100

Email Security

5 findings

65/100

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

ConversionRuler operates in the technology sector, focusing on marketing analytics and conversion tracking. Its subscription plus usage fee business model provides recurring revenue streams. The company appears to have a stable market position serving niche online marketing professionals. The presence of partner domains such as marketruler.com suggests a broader ecosystem or parent company relationship. The transparent pricing and free trial offer indicate customer-centric marketing. However, the lack of visible social media presence and limited contact information may constrain broader brand engagement. The company’s longevity since 2002 supports credibility, but modernization of digital presence and enhanced compliance disclosures could improve competitive positioning.

Security Posture Analysis

Comprehensive Security Assessment

The website demonstrates a moderate security maturity level. Domain registration includes standard EPP status locks, reducing risk of hijacking. However, DNSSEC is not enabled, which is a missed opportunity to secure DNS integrity. No security headers such as Content-Security-Policy or X-Frame-Options were detected, exposing the site to potential clickjacking or content injection risks. The absence of a cookie consent mechanism and privacy compliance indicators suggests GDPR gaps. No incident response or security policy is published, limiting transparency and preparedness. The tracking pixel usage indicates moderate user tracking without clear privacy disclosures. Overall, the security posture is functional but requires enhancements to meet modern standards and regulatory expectations.

Strategic Recommendations

Priority Actions for Security Improvement

1

Enable DNSSEC on the domain to improve DNS security and integrity.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

ConversionRuler

Description:

ConversionRuler is a subscription based performance tracking reporting service that provides detailed information on the effectiveness of your site marketing efforts.

Key Services:
PPC campaign trackingEmail campaign trackingBanner advertising trackingAffiliate/partner link trackingKeyword extractionBack office conversion reporting API
Content Quality:

good

Branding:

consistent

Technical Stack

Technologies:
HTMLCSSJavaScriptAWS DNS (Amazon Route 53)
Performance:

moderate

Mobile:

basic

Accessibility:

basic

SEO:

good

Security Assessment

Security Score:
55/100
Best Practices:
  • Domain status includes clientDeleteProhibited, clientTransferProhibited, clientUpdateProhibited

Analytics & Tracking

Tracking Level:moderate
Privacy Compliance:basic

Advertising & Marketing

Tracking Pixels:
conversionruler.com/bin/tracker.php
Marketing Tools:
ConversionRuler tracking and reporting service
Transparency Level:basic

Website Quality Assessment

Design Quality:good
User Experience:good
Content Relevance:good
Navigation Clarity:good
Professionalism:good
Trustworthiness:moderate

Key Observations

1

Website provides a clear business proposition focused on PPC and online marketing tracking.

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🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

40/100
Score

Missing X-Frame-Options header

HIGH

Prevents clickjacking attacks

Missing Content-Security-Policy header

HIGH

Controls resources the browser is allowed to load

Missing X-XSS-Protection header

MEDIUM

Legacy XSS protection (deprecated but still recommended)

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

53/100
Score

No Cookie Policy found

HIGH

GDPR requires clear information about cookie usage

No Cookie Consent Banner found

HIGH

GDPR requires explicit consent for non-essential cookies

No Data Protection Officer mentioned

LOW

Large organizations may need to designate a DPO under GDPR

Privacy policy may not be GDPR compliant

MEDIUM

Privacy policy lacks explicit GDPR compliance elements

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy0% confidence
Contact Information Found90% confidence
phone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

2/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

Critical sector without clear security compliance

HIGH

Detected sectors: transport, digital

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📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

65/100
Score

No DMARC reporting

LOW

DMARC aggregate reports not configured

No DKIM record found

MEDIUM

DKIM adds cryptographic signatures to emails

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 include:amazonses.com ~all
DNS Lookups:1/10
Policy:~all
DMARC Details
Policy:quarantine

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

77/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

85/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

Domain Registration Details

Domain Age
23 years(mature)
Expiry Risk
low(136 days)
Protection Level
strongDNSSEC OFF

DNS Records

A Records:35.165.107.216, 52.34.39.100
Name Servers:
ns-106.awsdns-13.com
ns-1428.awsdns-50.org
ns-1896.awsdns-45.co.uk
ns-766.awsdns-31.net
MX Records:
10: inbound-smtp.us-west-2.amazonaws.com

DNSSEC Status

DNSSEC Not Enabled

SPF Analysis

SPF Record:
v=spf1 include:amazonses.com ~all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

How does conversionruler.com compare?

See how conversionruler.com stacks up against similar websites in the same industry.

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built using classic HTML, CSS, and JavaScript without a detectable CMS or modern web frameworks. Hosting appears to be on AWS infrastructure as indicated by DNS nameservers. Performance is moderate with no explicit speed optimization detected. SEO is supported by meta tags and keyword usage, but accessibility and mobile responsiveness are basic. The tracking pixel script is custom and integrated directly. The site would benefit from modernization including responsive design frameworks, improved accessibility compliance, and enhanced security configurations. Technical debt is moderate given the dated design and missing security features, posing some operational risks if not addressed.
Professional PDF & Marketing Data

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PDF Report & Export

PDF download, email delivery, unlock code

39.90 €one-time • Incl. 21% VAT

Marketing Intelligence

Contact emails, phone numbers & warm leads

49.90 €one-time • Incl. 21% VAT

Plan Comparison

FeaturePDF ReportMarketing+
Full security analysis
Professional PDF export
Email delivery
Lifetime access + unlock code
Contact emails & phones
Marketing outreach data

Already purchased?

Order summary

Domainconversionruler.com
Access tierFull report or marketing add-on

Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.

VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

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