Is cool.co Safe? Security Analysis for the COOL company
https://cool.coCheck if cool.co is a scam or legitimate. Free security scan and reviews.
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
The COOL company operates as an established advertising technology and media services provider, delivering solutions such as media attribution, dynamic creative optimization, franchise marketing, publisher experiences, and supply-side platform services. The company targets a broad audience including advertisers, publishers, franchise brands, agencies, and media professionals. Their market position is strong, supported by a long industry presence since 1996 and trusted partnerships with top publishers and brands. Technically, the website is built on WordPress with modern libraries like jQuery, Bootstrap, and Swiper.js, optimized for mobile and SEO, though performance is moderate. Security posture is good with HTTPS and no exposed sensitive data, but lacks explicit security headers and public security policies. Privacy compliance is weak due to missing privacy and cookie policies. Overall, the site is professional and trustworthy but could improve transparency and compliance.
Detected Technologies
11 urgent findings need attention
11 high
- + 3 more findings in the full report below
Keep cool.co under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
7 findings
25/100
GDPR Compliance
2 findings
80/100
NIS2 Compliance
9 findings
2/100
Email Security
4 findings
75/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
The COOL company is positioned as a medium-sized player in the media sector, offering a comprehensive suite of advertising solutions that cater to various stakeholders in the advertising ecosystem. Their business model revolves around technology-enabled advertising services, including attribution analytics, creative automation, and local franchise marketing. The company leverages partnerships and certifications (e.g., Google-certified experts) to maintain competitive advantage. Their client testimonials and long-standing industry presence indicate a mature and credible operation. The presence of a related domain (coolmedia.ai) suggests an expanding ecosystem. Revenue streams likely include software services, media buying, and technology licensing.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a good baseline security posture with HTTPS enforced and no visible sensitive data leaks. However, it lacks several security best practices such as security headers (CSP, HSTS, X-Frame-Options) and publicly available security or incident response policies. There is no evidence of a vulnerability disclosure program or security.txt file, which limits transparency and responsiveness to security issues. Privacy compliance is insufficient, with no privacy or cookie policies detected, potentially exposing the company to regulatory risks. The absence of direct contact channels for security incidents further weakens incident response readiness. Overall, the security maturity is moderate but requires enhancements to meet best practices and compliance standards.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a comprehensive privacy policy and cookie policy with GDPR compliance details.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
the COOL company
We create a better experience for everyone in the advertising space, from advertisers to publishers, franchise brands to agencies, consumers to media professionals
excellent
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enabled
- No exposed sensitive data in HTML
- Use of modern libraries
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is professionally designed and well-structured
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: energy, transport, banking, digital
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 87 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does cool.co compare?
See how cool.co stacks up against similar websites in the same industry.
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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