Is einhell.bg Safe? Security Analysis for Einhell Bulgaria
https://einhell.bgCheck if einhell.bg is a scam or legitimate. Free security scan and reviews.
Above Retail avg (56)
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
Einhell.bg is the Bulgarian e-commerce website for Einhell, a well-known manufacturer and retailer of power tools and garden equipment. The site targets DIY enthusiasts, gardeners, and professionals, offering a wide range of battery-powered and electric tools, stationary machines, and accessories. The website is part of the international Einhell group, reflecting a consistent brand presence and partnerships with high-profile entities such as Mercedes-AMG PETRONAS F1 Team and FC Bayern München. The business model focuses on direct online sales supported by a customer account system and dealer/service locator features. Technically, the website is built on TYPO3 CMS with modern JavaScript frameworks and integrates privacy-friendly analytics (Matomo) and consent management (Usercentrics). The site is mobile-optimized, accessible, and SEO-friendly, providing a good user experience. Security is robust with HTTPS, security headers, CAPTCHA protection, and secure authentication via Keycloak. No critical vulnerabilities or exposed sensitive data were detected. Privacy compliance is strong, with a comprehensive privacy policy, cookie consent mechanisms, and GDPR adherence. However, explicit security policies and incident response contacts are not publicly available, representing an area for improvement. WHOIS data confirms the domain's legitimacy and consistency with the business identity. Overall, Einhell.bg is a professional, secure, and trustworthy e-commerce platform with good technical and privacy practices. Strategic enhancements in security transparency and vulnerability disclosure would further strengthen its posture.
Detected Technologies
12 urgent findings need attention
1 critical · 11 high
- + 4 more findings in the full report below
Keep einhell.bg under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
8 findings
15/100
GDPR Compliance
3 findings
45/100
NIS2 Compliance
9 findings
2/100
Email Security
3 findings
85/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Einhell.bg operates in the retail and manufacturing sectors, focusing on power tools and garden equipment. The company leverages its international brand reputation and partnerships to maintain a strong market position in Bulgaria. The e-commerce platform supports direct sales and customer engagement through account management and localized content. The product range is extensive, covering cordless systems, electric tools, stationary machines, and garden accessories. The site integrates advanced marketing and analytics tools while respecting user privacy. Growth potential lies in expanding digital services, enhancing security policies, and increasing transparency to build customer trust further.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a mature security posture with enforced HTTPS, comprehensive security headers, and bot protection via FriendlyCaptcha. Authentication is handled securely through Keycloak with OpenID Connect protocols. Privacy compliance is evident through Usercentrics CMP and a detailed privacy policy. No critical vulnerabilities or exposed sensitive data were found in the HTML content. However, the absence of a dedicated security policy page and incident response contacts limits transparency. Implementing a vulnerability disclosure program and publishing security policies would improve readiness and trust. Overall, the site balances usability and security effectively.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a dedicated security policy and incident response page to improve transparency.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Einhell Bulgaria
Правилният инструмент за вашите проекти в дома и градината | Електрически инструменти с батерия, мощни стационарни машини и висококачествени градински инструменти с отлично съотношение цена-качество | Открийте на Einhell.bg сега!
good
consistent
Technical Stack
moderate
good
good
good
Security Assessment
- HTTPS enforced
- Use of CAPTCHA (FriendlyCaptcha) for bot protection
- Consent management via Usercentrics
- No exposed sensitive data in HTML
- Secure login via Keycloak with OAuth2/OpenID Connect
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is a professional e-commerce platform for Einhell power tools and garden equipment in Bulgaria.
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
EU business without adequate privacy measures
CRITICALEU businesses are subject to strict GDPR requirements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: energy, transport, digital
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 52 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Transfer Lock Not Enabled
MEDIUMDomain can be transferred without authorization
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
No DMARC Record
MEDIUMDMARC policy not configured
Domain Registration Details
- •No domain protection locks enabled
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does einhell.bg compare?
See how einhell.bg stacks up against similar websites in the same industry.
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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