Is emarketing.com Safe? Security Analysis for AdValue Group GmbH
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
AdValue Group GmbH is a leading German technology provider specializing in advertising technology, datafeed management, dynamic repricing, and customer journey tracking. Their product suite includes repricing.com, EPWR, intelliAd, intelliTracking, and DataFeedManager, serving over 50,000 customers with more than 1 billion in ad spend managed. The company targets e-commerce businesses, Amazon sellers, brands, and agencies, positioning itself as a market leader with multiple industry awards and Google Premier Partner status. Technically, the website is built on Squarespace with integrations for multilingual support and custom fonts, but currently lacks a valid SSL certificate on the emarketing.com domain, which is a critical security gap. The site implements GDPR-compliant cookie consent mechanisms and provides clear contact information and social media presence. However, it lacks published security policies and incident response details, which are important for trust and compliance. Overall, the company demonstrates strong business maturity and digital presence but should improve its security posture to align with best practices.
Detected Technologies
9 urgent findings need attention
1 critical · 8 high
- + 1 more findings in the full report below
Keep emarketing.com under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
7 findings
45/100
GDPR Compliance
5 findings
43/100
NIS2 Compliance
7 findings
25/100
Email Security
6 findings
40/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
AdValue Group operates in the technology and e-commerce sectors, offering SaaS solutions that optimize online advertising and product data management. Their competitive advantage lies in a comprehensive product portfolio that addresses key pain points for online retailers and brands, including automated PPC bidding, dynamic pricing, and advanced tracking. The company has established a strong partnership ecosystem with dedicated product domains and maintains a professional brand image supported by multiple awards. Their business model focuses on recurring revenue from SaaS subscriptions and managed services, targeting medium-sized to large e-commerce clients primarily in Germany. The presence of a multilingual website and international pricing options indicates ambitions for broader market reach.
Extracted Contact Information
Marketing Intelligence Data
Physical Addresses (1)
Company Registration
AdValue Group GmbH
HRB 15652, Amtsgericht Arnsberg
Security Posture Analysis
Comprehensive Security Assessment
The current security posture of the website is weak due to the absence of a valid SSL certificate on the primary domain emarketing.com, exposing users to potential data interception risks. While cookie consent is implemented in compliance with GDPR, the lack of security headers, DMARC records, DNSSEC, and published security or incident response policies indicates gaps in security governance and operational readiness. No dedicated security contact channels or vulnerability disclosure policies are found, which could hinder timely incident management and reduce stakeholder trust. The company should prioritize securing its web infrastructure and formalizing security policies to meet industry standards and regulatory requirements.
Strategic Recommendations
Priority Actions for Security Improvement
Obtain and deploy a valid SSL/TLS certificate supporting TLS 1.2 or 1.3 on all domains
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Weak Strict-Transport-Security configuration
LOWCurrent value: "max-age=15552000"
Weak X-Frame-Options configuration
LOWCurrent value: "SAMEORIGIN, SAMEORIGIN"
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
Insufficient contact information
MEDIUMGDPR requires organizations to provide clear contact details
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No SPF record found
HIGHSPF helps prevent email spoofing
No DKIM record found
MEDIUMDKIM adds cryptographic signatures to emails
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
No email authentication configured
CRITICALDomain is vulnerable to email spoofing
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Mixed Content Detected
MEDIUM2 resources loaded over insecure HTTP
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
No DMARC Record
MEDIUMDMARC policy not configured
DNS Records
DNSSEC Status
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does emarketing.com compare?
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🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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