Is entr.io Safe? Security Analysis for Bitly, Inc.
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
Bitly, Inc. is a well-established technology company specializing in branded link management and URL shortening services. Founded in 2003, Bitly serves a global business audience, providing tools such as branded links, Q… Unlock the full Guard report to read the complete analysis.
Detected Technologies
Security Headers
6 findings
45/100
GDPR Compliance
No critical findings yet
100/100
NIS2 Compliance
8 findings
17/100
Email Security
2 findings
85/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Snapshot shown below. Unlock the full AI report for complete market insights, audience profiling, and step-by-step recommendations.
Business Intelligence
Market & Strategic Analysis
Bitly operates a SaaS business model targeting marketers and enterprises seeking branded link solutions. Its revenue streams likely include subscription plans and enterprise services. The company maintains a strong brand presence with partnerships and integrations, supported by a comprehensive resource library and developer ecosystem. Bitly's competitive advantage lies in its trusted brand, extensive analytics, and marketing tools. The website content and structure indicate a focus on enterprise clients and marketing professionals, with clear calls to action for sign-up and quotes. The presence of a Trust Center and Security Center highlights a commitment to transparency and customer trust.
Security Posture Analysis
Comprehensive Security Assessment
Bitly demonstrates a mature security posture with HTTPS enforcement, multiple security headers, and domain status protections that prevent unauthorized domain transfers or deletions. The website includes cookie consent mechanisms compliant with GDPR. However, the absence of DNSSEC and a publicly available security.txt file are minor gaps. No exposed sensitive data or vulnerable libraries were detected. Incident response contact information is not explicitly provided, which could be improved. Overall, Bitly's security practices align well with industry standards for SaaS providers.
Strategic Recommendations
Priority Actions for Security Improvement
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✨Observations
AI-powered comprehensive website and business analysis.
A preview of your strategic observations is visible. Upgrade to unlock the full competitive positioning, trust signals, and branding checklist.
AI-Enhanced Website Analysis
Business Insights
Bitly, Inc.
Bitly provides branded link management services including URL shortening, branded links, QR codes, analytics, and marketing tools to help businesses grow clicks and engagement.
excellent
consistent
Technical Stack
fast
excellent
excellent
excellent
Security Assessment
- HTTPS enforced
- ClientDeleteProhibited domain status
- Cookie consent mechanism implemented
- Security Center and Trust Center pages available
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website uses HTTPS with strong security headers.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Some header findings are shown. Unlock to see the full checklist, impacted endpoints, and remediation guidance.
Security Headers
HTTP security headers analysis
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing Unlock the full report to read the complete fix.
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load Unlock the full report to read the complete fix.
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended) Unlock the full report to read the complete fix.
Missing Referrer-Policy header
LOWControls referrer information sent with requests Unlock the full report to read the complete fix.
Missing Permissions-Policy header
MEDIUMControls browser features and APIs Unlock the full report to read the complete fix.
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages Unlock the full report to read the complete fix.
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
Preview of GDPR checkpoints is visible. Unlock to reveal full evidence, policy excerpts, and DPIA guidance.
GDPR Compliance
Privacy and data protection assessment
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
You can see headline NIS2 checks. Upgrade to access the full control mapping, severity breakdown, and remediation plan.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures Unlock the full report to read the complete fix.
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure Unlock the full report to read the complete fix.
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management Unlock the full report to read the complete fix.
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans Unlock the full report to read the complete fix.
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity Unlock the full report to read the complete fix.
No security contact information
HIGHNIS2 requires clear incident reporting channels Unlock the full report to read the complete fix.
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure Unlock the full report to read the complete fix.
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts Unlock the full report to read the complete fix.
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Quick view of email authentication checks is provided. Unlock to uncover full DNS evidence, record diffs, and fix scripts.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits Unlock the full report to read the complete fix.
DMARC not enforcing
MEDIUMDMARC policy is set to "none" Unlock the full report to read the complete fix.
SPF Details
DKIM Selectors Found
DMARC Details
MTA-STS Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
This is a teaser of the TLS audit. Unlock to view certificate chains, cipher support tables, and remediation steps.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1 Unlock the full report to read the complete fix.
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy Unlock the full report to read the complete fix.
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs Unlock the full report to read the complete fix.
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints Unlock the full report to read the complete fix.
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
Unlock the full DNS posture audit to reveal misconfigurations, zone records, and actionable fixes.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain Unlock the full report to read the complete fix.
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy Unlock the full report to read the complete fix.
DNS Records
DNSSEC Status
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
See a glimpse of exposed services. Unlock to access full port inventories, CVE lookups, and mitigation priorities.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports Unlock the full report to read the complete fix.
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
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Technical Analysis
Comprehensive security assessment findings
Additional Findings
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