Is firstimpression.io Safe? Security Analysis for AppendAd Ltd. (DBA FirstImpression.io)
https://firstimpression.ioCheck if firstimpression.io is a scam or legitimate. Free security scan and reviews.
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
FirstImpression.io is a technology company specializing in tailored ad monetization solutions for large content publishers. Their platform offers a hassle-free integration with a single tag, leveraging big data analytics… Unlock the full Guard report to read the complete analysis.
Detected Technologies
Keep firstimpression.io under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
Cancel anytime. Alerts sent to the contacts you choose. Unlock the full report to view historical timelines and alerts.
Security Headers
8 findings
15/100
GDPR Compliance
4 findings
53/100
NIS2 Compliance
9 findings
2/100
Email Security
2 findings
87/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Snapshot shown below. Unlock the full AI report for complete market insights, audience profiling, and step-by-step recommendations.
Business Intelligence
Market & Strategic Analysis
FirstImpression.io operates in the digital advertising technology sector, focusing on ad monetization for content publishers. Their competitive advantage lies in providing a single integration tag that enables publishers to unlock additional revenue streams through customized ad products without requiring development resources. The business model is B2B, targeting medium to large publishers with at least 5 million monthly page views. Revenue streams likely include service fees or revenue sharing from ad monetization. The company maintains a presence in Israel and the USA, indicating a global operational footprint. Partnerships include industry-related services such as the Ads.txt Industry Dashboard. Growth indicators include client testimonials from notable publishers and a comprehensive suite of 25 dynamic ad products. The company emphasizes ease of use, flexibility, and optimization, positioning itself as a niche but essential partner for publishers seeking to maximize ad revenue while preserving user experience.
Extracted Contact Information
Marketing Intelligence Data
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a moderate to good security maturity level. HTTPS is enforced site-wide, and Google reCAPTCHA protects the contact form against automated abuse. However, the absence of key security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options represents a gap in defense-in-depth. No explicit security policies or incident response information is published, which could hinder transparency and preparedness. There is no evidence of exposed sensitive data or vulnerable libraries in the HTML content. Privacy compliance is supported by a detailed privacy policy and terms of service, but the lack of a cookie consent mechanism may be a compliance risk under GDPR. Overall, the security posture is adequate for the business type but would benefit from enhanced header implementation, documented incident response, and cookie consent mechanisms.
Strategic Recommendations
Priority Actions for Security Improvement
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✨Observations
AI-powered comprehensive website and business analysis.
A preview of your strategic observations is visible. Upgrade to unlock the full competitive positioning, trust signals, and branding checklist.
AI-Enhanced Website Analysis
Business Insights
AppendAd Ltd. (DBA FirstImpression.io)
Helping publishers focus on content by freeing them from Ad-Tech and Ad-Operations with one line of code. Offers tailored ad monetization solutions to increase publisher revenue.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced
- Google reCAPTCHA on contact form
- No exposed sensitive data in HTML
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF challenge.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Some header findings are shown. Unlock to see the full checklist, impacted endpoints, and remediation guidance.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections Unlock the full report to read the complete fix.
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks Unlock the full report to read the complete fix.
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing Unlock the full report to read the complete fix.
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load Unlock the full report to read the complete fix.
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended) Unlock the full report to read the complete fix.
Missing Referrer-Policy header
LOWControls referrer information sent with requests Unlock the full report to read the complete fix.
Missing Permissions-Policy header
MEDIUMControls browser features and APIs Unlock the full report to read the complete fix.
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages Unlock the full report to read the complete fix.
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
Preview of GDPR checkpoints is visible. Unlock to reveal full evidence, policy excerpts, and DPIA guidance.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage Unlock the full report to read the complete fix.
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies Unlock the full report to read the complete fix.
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR Unlock the full report to read the complete fix.
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements Unlock the full report to read the complete fix.
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
You can see headline NIS2 checks. Upgrade to access the full control mapping, severity breakdown, and remediation plan.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures Unlock the full report to read the complete fix.
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure Unlock the full report to read the complete fix.
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management Unlock the full report to read the complete fix.
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans Unlock the full report to read the complete fix.
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity Unlock the full report to read the complete fix.
No security contact information
HIGHNIS2 requires clear incident reporting channels Unlock the full report to read the complete fix.
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure Unlock the full report to read the complete fix.
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts Unlock the full report to read the complete fix.
Critical sector without clear security compliance
HIGHDetected sectors: energy, transport, digital Unlock the full report to read the complete fix.
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Quick view of email authentication checks is provided. Unlock to uncover full DNS evidence, record diffs, and fix scripts.
Email Security
SPF, DKIM, and DMARC validation
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery Unlock the full report to read the complete fix.
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues Unlock the full report to read the complete fix.
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
This is a teaser of the TLS audit. Unlock to view certificate chains, cipher support tables, and remediation steps.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1 Unlock the full report to read the complete fix.
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs Unlock the full report to read the complete fix.
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 43 days Unlock the full report to read the complete fix.
Mixed Content Detected
MEDIUM5 resources loaded over insecure HTTP Unlock the full report to read the complete fix.
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints Unlock the full report to read the complete fix.
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
Unlock the full DNS posture audit to reveal misconfigurations, zone records, and actionable fixes.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain Unlock the full report to read the complete fix.
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found Unlock the full report to read the complete fix.
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification Unlock the full report to read the complete fix.
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
See a glimpse of exposed services. Unlock to access full port inventories, CVE lookups, and mitigation priorities.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports Unlock the full report to read the complete fix.
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Unlock to view the complete technical breakdown, stack fingerprinting, and hardening checklist.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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