Is fla.wiki Safe? Security Analysis for Bitly, Inc.
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
Bitly, Inc. is a well-established enterprise technology company specializing in branded link management and URL shortening services. The company offers a SaaS platform that enables businesses and marketers to create, share, and analyze custom branded links and QR codes, enhancing digital marketing efforts. Bitly holds a strong market position as a trusted provider for many pioneering brands worldwide. The website reflects a mature digital infrastructure with modern technologies such as WordPress CMS, Google Tag Manager, and accessibility tools, ensuring excellent performance, mobile optimization, and SEO compliance. Security posture is robust with HTTPS enforcement, domain registration protections, and compliance with GDPR, CCPA, and SOC 2 Type 2 standards. However, DNSSEC is not enabled, and some security headers could be improved. Overall, the site is professional, trustworthy, and compliant, with no signs of blocking or malicious activity.
Detected Technologies
7 urgent findings need attention
7 high
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Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
6 findings
45/100
GDPR Compliance
2 findings
80/100
NIS2 Compliance
8 findings
17/100
Email Security
2 findings
85/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Bitly operates in the technology sector, targeting businesses and marketers who require branded link and QR code solutions. Its business model is SaaS-based, generating revenue through subscription plans and enterprise services. The company demonstrates strong branding consistency and trust indicators, including compliance certifications and a comprehensive trust center. The website's content and structure support clear navigation and user engagement, with multiple language options and extensive resources. Bitly's partnership ecosystem includes integrations with various marketing and analytics tools, enhancing its competitive advantage. The company's long domain age and consistent WHOIS data reinforce its credibility and market presence.
Security Posture Analysis
Comprehensive Security Assessment
The website exhibits a mature security posture with HTTPS enabled and domain status protections that prevent unauthorized changes. Compliance with GDPR, CCPA, and SOC 2 Type 2 is prominently displayed, indicating a commitment to data protection and privacy. The presence of cookie consent mechanisms and accessibility tools further supports regulatory adherence. However, the absence of DNSSEC and some recommended security headers suggests room for improvement. No vulnerabilities or exposed sensitive data were detected in the analysis. Incident response contact details and a vulnerability disclosure policy are not explicitly found, which could enhance transparency and readiness.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC to strengthen DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Bitly, Inc.
Bitly provides branded link management and URL shortening services that help businesses create, share, and track custom branded links and QR codes.
excellent
consistent
Technical Stack
fast
excellent
excellent
excellent
Security Assessment
- HTTPS enforced
- Domain status includes clientDeleteProhibited and other EPP protections
- Cookie consent mechanism implemented
- SOC 2 Type 2 compliance indicated
- GDPR and CCPA compliance badges displayed
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF challenges.
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
SPF Details
DKIM Selectors Found
DMARC Details
MTA-STS Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does fla.wiki compare?
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🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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Marketing Intelligence
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Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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