Is friendly.is Safe? Security Analysis for Friendly LLC
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Below Technology avg (72)
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
Friendly LLC is a Swiss software company specializing in privacy-focused web analytics and marketing automation solutions. Their flagship products, Friendly Analytics and Friendly Automate, provide businesses with tools to optimize websites and automate marketing workflows while ensuring compliance with Swiss data protection laws (nFADP) and the EU GDPR. The company positions itself as a Swiss alternative to Google Analytics and HubSpot, emphasizing data residency in Switzerland and high data protection standards. Their market position is strengthened by certifications such as ISO 27001 and ISO 9001, and labels like 'swiss made software' and 'swiss hosting'. Technically, the website is built on WordPress with modern SEO and analytics tools including Yoast SEO Premium and Matomo Analytics configured for privacy (cookies disabled). The site is well-optimized for performance, mobile responsiveness, and accessibility. The company uses Mautic for marketing automation and integrates with common CRM systems. Hosting is implied to be Swiss-based, supporting their data protection claims. From a security perspective, Friendly LLC demonstrates strong practices including HTTPS enforcement, ISO certifications, and data hosting in Switzerland. However, the site lacks visible cookie consent mechanisms and explicit incident response or vulnerability disclosure policies. No critical vulnerabilities or exposed sensitive data were detected. The use of privacy-friendly analytics and transparent business practices further enhance their security posture. Overall, Friendly LLC presents a trustworthy, professional, and privacy-conscious business with a strong Swiss identity. Strategic recommendations include implementing cookie consent banners, publishing incident response policies, and enhancing security headers to further improve compliance and trust.
Detected Technologies
8 urgent findings need attention
8 high
Keep friendly.is under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
5 findings
50/100
GDPR Compliance
3 findings
65/100
NIS2 Compliance
6 findings
47/100
Email Security
2 findings
87/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Friendly LLC operates in the technology sector, targeting businesses that require privacy-compliant web analytics and marketing automation. Their SaaS business model includes free trials and demos to attract customers. The company leverages Swiss data protection laws as a competitive advantage and maintains transparency through its Open Startup initiative. Their partnership ecosystem includes integrations with common CRM systems, though no explicit partner domains were identified. Growth indicators include ISO certifications and recognized Swiss labels. The company maintains a strong brand consistency and trust signals through certifications and transparent financial disclosures.
Security Posture Analysis
Comprehensive Security Assessment
The security maturity of Friendly LLC is high, supported by ISO 27001 and ISO 9001 certifications and Swiss data residency. The website enforces HTTPS and disables cookies in analytics to protect user privacy. No exposed credentials or vulnerabilities were found. However, the absence of a cookie consent mechanism and published incident response or vulnerability disclosure policies represent compliance gaps. The company’s open and transparent culture, including publishing salaries and source code, indicates a strong security culture. Incident response readiness and explicit security contact channels should be improved to enhance resilience.
Strategic Recommendations
Priority Actions for Security Improvement
Implement a visible cookie consent banner to comply with GDPR and ePrivacy Directive requirements.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Friendly LLC
Swiss software company offering privacy-friendly web analytics and marketing automation solutions hosted in Switzerland, compliant with nFADP (CH) and GDPR (EU).
excellent
consistent
Technical Stack
fast
excellent
good
excellent
Security Assessment
- HTTPS enforced
- Disable cookies in analytics
- ISO 27001 and ISO 9001 certifications
- Data hosted in Switzerland
- No exposed sensitive data in HTML
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and professional design.
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Weak Referrer-Policy configuration
LOWCurrent value: "no-referrer-when-downgrade"
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 43 days
Mixed Content Detected
MEDIUM1 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
High-Risk Service Exposed: FTP
HIGHPort 21 (FTP) is publicly accessible - FTP - Often unencrypted file transfer
Service Exposed: SSH
MEDIUMPort 22 (SSH) is publicly accessible - SSH - Secure but can be brute-forced
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🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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PDF Report & Export
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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