Is funnel.io Safe? Security Analysis for Funnel Holding AB
http://funnel.ioCheck if funnel.io is a scam or legitimate. Free security scan and reviews.
Above Technology avg (72)
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Marketing Intelligence
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
Funnel Holding AB operates the Funnel.io platform, a leading marketing intelligence SaaS solution that aggregates, transforms, and analyzes marketing data to enable data-driven decision making. The company targets marketing professionals, data analysts, and IT teams across various industries globally, positioning itself as a trusted platform with advanced measurement capabilities including marketing mix modeling and digital attribution. The website reflects a mature digital presence with comprehensive content, clear navigation, and strong branding consistency. Technically, the site leverages modern frameworks like React and HubSpot CMS, hosted on AWS infrastructure, and integrates multiple analytics and marketing tools such as Google Tag Manager, FullStory, and Facebook Pixel. Security posture is solid with HTTPS enforcement, domain transfer protection, and cookie consent mechanisms, though DNSSEC is not enabled and explicit incident response contacts are not found. Overall, Funnel.io demonstrates a high level of professionalism, technical maturity, and compliance readiness, supporting its market position as a reliable marketing intelligence provider.
Detected Technologies
4 urgent findings need attention
4 high
Keep funnel.io under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
4 findings
70/100
GDPR Compliance
2 findings
83/100
NIS2 Compliance
6 findings
47/100
Email Security
3 findings
82/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Funnel.io's business model centers on SaaS delivery of marketing data integration and reporting services, serving a broad audience including agencies, B2B, and B2C companies. The company has a global footprint with offices in Sweden and the US, and a strong partner ecosystem evidenced by solution and technology partner programs. The platform's competitive advantage lies in its comprehensive data connectors, advanced analytics features, and ease of use. Funnel.io maintains a consistent brand image and leverages social proof through customer logos and social media presence. The domain age and registration details align with the company's founding date, enhancing credibility. The company does not publicly disclose certifications or incident response contacts, which could be areas for future transparency improvements.
Extracted Contact Information
Marketing Intelligence Data
Security Posture Analysis
Comprehensive Security Assessment
The website employs HTTPS with a valid SSL certificate and domain transfer protection, indicating a secure baseline. Cookie consent and privacy policies demonstrate GDPR compliance efforts. However, DNSSEC is not enabled, which could improve DNS security. No explicit security headers were detected in the provided data, suggesting room for enhancement in HTTP security headers like Content-Security-Policy and X-Frame-Options. The absence of a published security.txt or vulnerability disclosure policy limits transparency in incident response readiness. Third-party scripts from HubSpot, FullStory, and Facebook Pixel are used, which require ongoing monitoring for vulnerabilities. Overall, the security posture is good but could benefit from additional hardening and transparency measures.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC to enhance domain name system security.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Funnel Holding AB
Funnel is a marketing intelligence platform that enables organizations to collect, transform, and analyze marketing data. The platform includes tools for data integration, marketing reporting, and advanced measurement such as marketing mix modeling and digital attribution. Funnel helps businesses create a reliable source of truth to support data-driven decision making across marketing channels.
excellent
consistent
Technical Stack
fast
excellent
good
good
Security Assessment
- HTTPS enforced
- ClientTransferProhibited domain status
- Cookie consent banner implemented
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is professionally designed and content-rich.
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Weak Referrer-Policy configuration
LOWCurrent value: "no-referrer-when-downgrade"
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 32 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
Domain Registration Details
- •Privacy/proxy registration detected
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does funnel.io compare?
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🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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