Is groundtruth.com Safe? Security Analysis for GroundTruth
https://groundtruth.comCheck if groundtruth.com is a scam or legitimate. Free security scan and reviews.
Above Media avg (58)
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Domains scanned
500+
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
GroundTruth operates as a sophisticated advertising platform specializing in location-based advertising and analytics. The company provides tools to drive in-store visits, enhance sales, and enable smarter forecasting decisions through the use of location data and ad technology software. Their market position is that of an established player in the media and advertising technology sector, targeting advertisers and businesses seeking to leverage location intelligence for marketing effectiveness. The website reflects a mature digital presence with professional design and comprehensive marketing integrations, including HubSpot, Google Tag Manager, and multiple tracking pixels. However, the absence of publicly available WHOIS data introduces some uncertainty regarding domain registration transparency. Security posture is generally strong with HTTPS and modern scripts, but the lack of explicit security headers and published privacy policies indicates room for improvement. Overall, the site is trustworthy and professional but would benefit from enhanced compliance documentation and clearer contact information.
Detected Technologies
6 urgent findings need attention
6 high
Keep groundtruth.com under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
2 findings
90/100
GDPR Compliance
1 finding
88/100
NIS2 Compliance
7 findings
22/100
Email Security
4 findings
80/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
GroundTruth's business model centers on providing location data-driven advertising solutions that help businesses increase physical store visits and sales. Their key services include an advertising platform, location analytics, and ad tech software. The company targets marketers and advertisers who require precise customer insights and performance measurement. The website's integration with leading marketing and analytics tools suggests a well-developed partnership ecosystem and a focus on data-driven marketing strategies. The lack of visible contact details and WHOIS transparency may be a strategic choice or an oversight, but it slightly detracts from business credibility. The company appears to be large and established, with consistent branding and high-quality content supporting its market position.
Security Posture Analysis
Comprehensive Security Assessment
The website employs HTTPS and uses a variety of modern analytics and marketing scripts loaded asynchronously, which is a positive security practice. However, there is no evidence of advanced security headers such as Content Security Policy (CSP), HTTP Strict Transport Security (HSTS), or X-Frame-Options in the provided content, which are recommended for enhanced protection. No sensitive data exposure or vulnerable libraries were detected. The absence of published privacy, cookie, or security policies and lack of a security.txt file indicates gaps in compliance and incident response readiness. The site would benefit from formalizing these policies and publishing clear security contact channels to improve its security posture and user trust.
Strategic Recommendations
Priority Actions for Security Improvement
Implement and publish comprehensive privacy and cookie policies to enhance compliance and user trust.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
GroundTruth
GroundTruth is an advertising platform that drives in-store visits and other real business results. Understand your customer, build your business, increase store visits & sales, and make smarter forecasting decisions with location data & ad tech software.
excellent
consistent
Technical Stack
moderate
excellent
good
excellent
Security Assessment
- HTTPS enforced
- Use of security and analytics scripts asynchronously
- No exposed sensitive data in HTML
- No visible vulnerable libraries
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF challenge.
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Weak Referrer-Policy configuration
LOWCurrent value: "no-referrer-when-downgrade"
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 43 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does groundtruth.com compare?
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🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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