Is gumgum.com Safe? Security Analysis for GumGum
https://gumgum.comCheck if gumgum.com is a scam or legitimate. Free security scan and reviews.
Above Technology avg (72)
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Marketing Intelligence
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
GumGum is an established enterprise-level advertising technology company founded in 2004, specializing in AI-powered contextual intelligence and high-impact advertising solutions across display, video, and connected TV formats. The company positions itself as a leader in brand-safe advertising with a strong focus on delivering relevant and personalized ad experiences. Their platform integrates advanced AI to analyze audience mindset and attention metrics, serving a diverse clientele including major global brands and agencies. Technically, the website is built on Webflow CMS, hosted on AWS infrastructure, and employs modern web technologies such as Google Tag Manager, Google Analytics, and OneTrust for cookie consent management. The site is well-optimized for performance, mobile responsiveness, and SEO, with multilingual support via Weglot. Security-wise, the site enforces HTTPS and uses cookie consent mechanisms but lacks explicit security headers and published security policies. No critical vulnerabilities or exposed sensitive data were detected. Overall, GumGum demonstrates a mature digital presence with strong business credibility and good security posture, though improvements in privacy policy transparency and security header implementation are recommended.
Detected Technologies
6 urgent findings need attention
6 high
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Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
5 findings
55/100
GDPR Compliance
2 findings
83/100
NIS2 Compliance
8 findings
17/100
Email Security
4 findings
80/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
GumGum operates in the competitive ad tech sector, leveraging AI and contextual data to differentiate its offerings. Its business model revolves around providing advertisers and publishers with tools to maximize ad relevance and performance while ensuring brand safety. The company maintains a robust partnership ecosystem with major brands and DSPs, enhancing its market reach. GumGum's focus on innovation, scale, and trusted results is evident from its client portfolio and case studies. The absence of direct contact emails and phone numbers on the site suggests a controlled communication channel via contact forms, typical for enterprise businesses. The use of OneTrust and GDPR-compliant cookie consent indicates awareness of privacy regulations, though the lack of a visible privacy policy is a gap. The company’s longevity and domain age support its credibility and market stability.
Security Posture Analysis
Comprehensive Security Assessment
The website exhibits a solid security foundation with HTTPS enforced and cookie consent managed by OneTrust, supporting GDPR compliance. However, the absence of explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options reduces the overall security posture. No signs of exposed sensitive information or vulnerable libraries were found. The lack of a published security policy or incident response contact channels limits transparency in security governance. No vulnerability disclosure or security.txt file is present, which could be improved to foster trust and responsible vulnerability reporting. Overall, the security posture is good but could be enhanced by implementing recommended headers and publishing security documentation.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a comprehensive privacy policy and terms of service accessible from the website footer or main navigation.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
GumGum
Deliver high-impact, brand-safe advertising across display, video, and CTV/OTT formats with AI-powered contextual targeting and attention-based insights—powered by GumGum’s leading ad tech platform.
excellent
consistent
Technical Stack
fast
excellent
good
good
Security Assessment
- HTTPS enforced
- Use of OneTrust for GDPR cookie consent
- No exposed sensitive data in HTML
- No vulnerable libraries detected in scripts
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website uses modern web technologies and is well-structured.
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does gumgum.com compare?
See how gumgum.com stacks up against similar websites in the same industry.
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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