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Is howuku.com a Scam? Security Check Results - Equals One Ventures Sdn Bhd

howuku.com Security Report Summary

howuku.com received a security score of 71 out of 100 in Guard's comprehensive security analysis, classified as "Moderate Risk". This report covers Equals One Ventures Sdn Bhd's website security posture. Equals One Ventures Sdn Bhd operates in the Technology industry in Malaysia.

Howuku is a Malaysia-based technology company founded in 2019, offering an all-in-one website analytics and optimization platform targeted at marketers, agencies, startups, SaaS, and e-commerce businesses. The platform provides comprehensive tools including heatmaps, session recordings, conversion funnels, form analytics, feedback widgets, and A/B testing, positioning itself as a cost-effective alternative to established competitors. The website demonstrates excellent content quality, professional design, and clear navigation, supported by strong trust signals such as customer testimonials and case studies. Technically, the site leverages modern web technologies including Webflow CMS, multiple marketing and analytics tags, and Cloudflare DNS/CDN services, ensuring fast performance and mobile optimization. Security posture is good with HTTPS enforced and domain transfer protection, though improvements can be made by enabling DNSSEC and adding security headers. Privacy compliance is adequate with clear privacy and cookie policies, but lacks an explicit cookie consent mechanism. Overall, Howuku presents a credible and professional online presence with extensive user tracking and marketing integrations.

The security scan identified 26 findings across security headers, SSL/TLS, DNS health, email security, GDPR compliance, and NIS2 compliance analysis modules.

Technologies detected: Webflow CMS, Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, Twitter Universal Website Tag, Bing UET, SumoMe, FirstPromoter, Landbot (commented out), Convertful.

About this security scan

Guard performs automated security assessments of websites by analyzing SSL/TLS certificates, HTTP security headers, DNS configuration, email authentication protocols (SPF, DKIM, DMARC), GDPR compliance indicators, NIS2 directive compliance, network exposure, and AI-powered business intelligence. Each report provides domain-specific findings, risk scores, and actionable recommendations.

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Is howuku.com Safe? Security Analysis for Equals One Ventures Sdn Bhd

https://howuku.com

Check if howuku.com is a scam or legitimate. Free security scan and reviews.

TechnologyMalaysiasmall
Webflow CMSGoogle Tag ManagerFacebook PixelLinkedIn Insight TagTwitter Universal Website Tag+5 more
Analyzed 10/12/2025Completed 8:40:02 AM5mo ago
71
Security Score
MEDIUM RISK

Below Technology avg (72)

10,000+

Domains scanned

500+

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Domainhowuku.com
Access tierFull report or marketing add-on

Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.

VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

AI Summary

Howuku is a Malaysia-based technology company founded in 2019, offering an all-in-one website analytics and optimization platform targeted at marketers, agencies, startups, SaaS, and e-commerce businesses. The platform provides comprehensive tools including heatmaps, session recordings, conversion funnels, form analytics, feedback widgets, and A/B testing, positioning itself as a cost-effective alternative to established competitors. The website demonstrates excellent content quality, professional design, and clear navigation, supported by strong trust signals such as customer testimonials and case studies. Technically, the site leverages modern web technologies including Webflow CMS, multiple marketing and analytics tags, and Cloudflare DNS/CDN services, ensuring fast performance and mobile optimization. Security posture is good with HTTPS enforced and domain transfer protection, though improvements can be made by enabling DNSSEC and adding security headers. Privacy compliance is adequate with clear privacy and cookie policies, but lacks an explicit cookie consent mechanism. Overall, Howuku presents a credible and professional online presence with extensive user tracking and marketing integrations.

Detected Technologies

Webflow CMSGoogle Tag ManagerFacebook PixelLinkedIn Insight TagTwitter Universal Website TagBing UETSumoMeFirstPromoterLandbot (commented out)Convertful

8 urgent findings need attention

8 high

Continuous monitoring

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Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.

Security drift alerts

Risk score drops, new high-severity issues, and header hardening gaps

Compliance watch

GDPR / NIS2 posture changes with governance evidence snapshots

Infrastructure surface

Unexpected open services, SSL expiry, DNS & email authentication changes

Content & tracker intelligence

Marketing tech shifts, analytics drift, and AI recommendation updates

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Security Headers

5 findings

60/100

GDPR Compliance

1 finding

85/100

NIS2 Compliance

9 findings

2/100

Email Security

3 findings

85/100

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Howuku operates a SaaS business model with tiered subscription plans and a free trial, serving over 3,000 organizations globally. Its competitive advantage lies in offering a unified analytics platform that reduces reliance on multiple tools and development resources. The company maintains an active partnership ecosystem including affiliate marketing via FirstPromoter and customer support through Freshdesk. The website content and WHOIS data align well, indicating a consistent and legitimate business operation. The target market includes digital marketers, agencies, and startups seeking to optimize website conversions and user engagement. Growth indicators include multiple integrations, customer testimonials, and a visible social media presence. Strategic observations suggest opportunities to enhance security transparency and privacy consent mechanisms to further build trust.

Security Posture Analysis

Comprehensive Security Assessment

The website demonstrates a mature security posture with HTTPS enforced and domain status set to clientTransferProhibited, reducing risk of unauthorized domain transfers. However, DNSSEC is not enabled, which is a recommended best practice to protect against DNS spoofing. No explicit security policy or incident response contact information is published, which could hinder trust and responsiveness in case of security incidents. The absence of security headers such as Content-Security-Policy and X-Frame-Options represents a potential area for improvement. The extensive use of third-party tracking and marketing scripts increases the attack surface but appears well managed with asynchronous loading. No vulnerabilities or exposed sensitive data were detected in the HTML content. Overall, the security posture is good but could be enhanced with additional controls and transparency.

Strategic Recommendations

Priority Actions for Security Improvement

1

Enable DNSSEC on the domain to improve DNS security and prevent spoofing attacks.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Equals One Ventures Sdn Bhd

Description:

Howuku is an all-in-one website analytics and optimization platform for marketers. It helps visualize user interactions, boost engagement, and improve conversion rates.

Key Services:
HeatmapsSession RecordingsConversion FunnelsForm AnalyticsFeedback & Survey WidgetsA/B TestingThird-party Integrations
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
Webflow CMSGoogle Tag ManagerFacebook PixelLinkedIn Insight TagTwitter Universal Website TagBing UETSumoMeFirstPromoterLandbot (commented out)Convertful
Frameworks:
WebflowjQueryWistia (video hosting)
Platforms:
Cloudflare (DNS and CDN)AWS Cloudfront (CDN)
Performance:

fast

Mobile:

excellent

Accessibility:

good

SEO:

good

Security Assessment

Security Score:
85/100
Best Practices:
  • HTTPS enforced
  • ClientTransferProhibited domain status
  • No exposed sensitive data in HTML
  • Use of modern tracking scripts with async loading

Analytics & Tracking

Services:
Google Tag ManagerFacebook PixelLinkedIn Insight TagTwitter Universal Website TagBing UETSumoMe
Tracking Level:extensive
Privacy Compliance:good

Advertising & Marketing

Ad Networks:
Bing AdsTwitter AdsFacebook Ads
Tracking Pixels:
Facebook PixelLinkedIn Insight TagTwitter Universal Website TagBing UET
Marketing Tools:
SumoMeConvertfulLandbot (commented out)
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:excellent
Content Relevance:excellent
Navigation Clarity:excellent
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is fully accessible with rich content and no blocking.

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🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

60/100
Score

Missing X-Content-Type-Options header

MEDIUM

Prevents MIME type sniffing

Missing X-XSS-Protection header

MEDIUM

Legacy XSS protection (deprecated but still recommended)

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

85/100
Score

No Cookie Consent Banner found

HIGH

GDPR requires explicit consent for non-essential cookies

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy85% confidence
Contact Information Found90% confidence
emailphone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

2/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

Critical sector without clear security compliance

HIGH

Detected sectors: energy, transport, banking, health, digital

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📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

85/100
Score

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 include:spf.privateemail.com include:transmail.net include:spf.protection.outlook.com a mx include:_spf.mlsend.com ~all
DNS Lookups:6/10
Policy:~all
DKIM Selectors Found
Selector:default(1432-bit rsa)
Selector:s1(1440-bit rsa)
DMARC Details
Policy:reject
Aggregate Reports:730bfb337fc144dd9def7346eba4319a@dmarc-reports.cloudflare.net

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

62/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

SSL Certificate Expires Soon

HIGH

SSL certificate expires in 24 days

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

85/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

DNS Records

A Records:13.49.111.177, 51.21.126.187, 16.16.119.222
Name Servers:
felipe.ns.cloudflare.comDNS only
love.ns.cloudflare.comDNS only
MX Records:
10: mx1.privateemail.com
0: howuku-com.mail.protection.outlook.com
10: mx2.privateemail.com
SOA:Serial: 2384798716, TTL: 1800s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:52ms

SPF Analysis

SPF Record:
v=spf1 include:spf.privateemail.com include:transmail.net include:spf.protection.outlook.com a mx include:_spf.mlsend.com ~all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

How does howuku.com compare?

See how howuku.com stacks up against similar websites in the same industry.

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built on Webflow CMS, leveraging modern front-end technologies and a robust tech stack including Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, Twitter Universal Website Tag, Bing UET, and marketing tools like SumoMe and Convertful. Hosting and DNS are managed via Cloudflare and AWS Cloudfront, providing fast content delivery and reliable uptime. The site is mobile-optimized with responsive design and good accessibility features. Performance is fast with asynchronous script loading and optimized images. SEO is supported by proper meta tags and Open Graph data. Technical risks are minimal but include the lack of DNSSEC and security headers. The infrastructure is well-suited for a SaaS analytics platform, supporting scalability and integration with numerous third-party services.
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Marketing Intelligence

Contact emails, phone numbers & warm leads

49.90 €one-time • Incl. 21% VAT

Plan Comparison

FeaturePDF ReportMarketing+
Full security analysis
Professional PDF export
Email delivery
Lifetime access + unlock code
Contact emails & phones
Marketing outreach data

Already purchased?

Order summary

Domainhowuku.com
Access tierFull report or marketing add-on

Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.

VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

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