Is hoyt.com Safe? Security Analysis for Hoyt Archery
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
Hoyt Archery is a well-established manufacturer and retailer specializing in archery equipment, targeting archery enthusiasts and hunters primarily in the United States. The company has a strong market presence with a domain registered since 1996, consistent with its long history since 1931. The website presents professional design and branding consistent with its industry and audience. Technically, the site leverages Cloudflare for hosting and security, and integrates Google Analytics and Google Tag Manager for marketing and analytics purposes. Cookie consent is managed via OneTrust, indicating some level of privacy compliance. However, the absence of explicit privacy policy and terms of service pages represents a compliance gap. Security posture is generally good with HTTPS enforced and standard security headers present, but DNSSEC is not enabled, which could be improved. Overall, the website is accessible and trustworthy with moderate technical sophistication.
Detected Technologies
8 urgent findings need attention
8 high
Keep hoyt.com under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
8 findings
15/100
GDPR Compliance
2 findings
83/100
NIS2 Compliance
8 findings
17/100
Email Security
4 findings
80/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Hoyt operates in the retail sector focused on archery and outdoor sports equipment. Its business model combines manufacturing with direct retail sales, serving a niche but dedicated customer base. The company benefits from a strong brand legacy and consistent online presence. The website's integration with major analytics and marketing tools suggests an active digital marketing strategy. However, the lack of visible contact information and formal policies online may limit customer trust and regulatory compliance. There is no evidence of partnerships or subsidiaries from the provided data. The company appears to maintain a medium-sized operation with a focus on product quality and brand reputation.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a solid security foundation with HTTPS enforced and use of Cloudflare CDN providing DDoS protection and performance benefits. Security headers such as Strict-Transport-Security and X-Frame-Options are present, enhancing protection against common web attacks. The use of OneTrust for cookie consent shows awareness of privacy regulations. However, the lack of DNSSEC and absence of published security policies or incident response contacts are notable gaps. No vulnerabilities or exposed sensitive data were detected in the analyzed content. The site does not provide a vulnerability disclosure or security.txt file, which could improve transparency and security culture. Overall, the security posture is good but could be enhanced with additional transparency and DNS security measures.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC to improve DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Hoyt Archery
Hoyt is a manufacturer and retailer of archery equipment including bows and accessories, targeting archery enthusiasts and hunters.
good
consistent
Technical Stack
moderate
good
basic
basic
Security Assessment
- HTTPS enforced
- Cookie consent banner
- Use of Cloudflare for DDoS protection
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website uses Cloudflare for CDN and security
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No DMARC reporting
LOWDMARC aggregate reports not configured
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 54 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does hoyt.com compare?
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🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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