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Is humblegroup.com a Scam? Security Check Results - Humble Group

humblegroup.com Security Report Summary

humblegroup.com received a security score of 53 out of 100 in Guard's comprehensive security analysis, classified as "Elevated Risk". This report covers Humble Group's website security posture. Humble Group operates in the Retail industry in Sweden.

Humble Group is a Swedish-based global FMCG holding company specializing in fast-growing, entrepreneur-driven brands focused on innovative, healthier, and more sustainable consumer products. The company operates multiple subsidiary brands across confectionery, health foods, and functional foods, positioning itself as a market leader in sugar-reduced and plant-based products. The website reflects a professional corporate presence with investor relations content and multi-language support, targeting investors, partners, and industry stakeholders. Technically, the website is built on WordPress using the Avada theme and Slider Revolution plugin, with integrations such as Google Tag Manager and Cookiebot for analytics and cookie consent management. The site is mobile-optimized and performs moderately well, with good SEO and accessibility basics. Hosting is via GoDaddy, and the domain is well-established since 2013. Security posture is solid with HTTPS enforced and cookie consent implemented, though there is room for improvement by adding security headers and explicit security policies. No critical vulnerabilities or exposed sensitive data were detected. Privacy compliance is good with GDPR-aligned cookie consent and a privacy policy present. Overall, the website and business demonstrate a high level of professionalism and trustworthiness with a strong market position in the FMCG sector. Strategic recommendations include enhancing security headers, publishing incident response information, and improving accessibility features to further strengthen the security and compliance posture.

The security scan identified 32 findings across security headers, SSL/TLS, DNS health, email security, GDPR compliance, and NIS2 compliance analysis modules.

Technologies detected: WordPress, Avada Theme, Slider Revolution, Google Tag Manager, Cookiebot.

About this security scan

Guard performs automated security assessments of websites by analyzing SSL/TLS certificates, HTTP security headers, DNS configuration, email authentication protocols (SPF, DKIM, DMARC), GDPR compliance indicators, NIS2 directive compliance, network exposure, and AI-powered business intelligence. Each report provides domain-specific findings, risk scores, and actionable recommendations.

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Is humblegroup.com Safe? Security Analysis for Humble Group

https://humblegroup.com

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RetailSwedenmedium
WordPressAvada ThemeSlider RevolutionGoogle Tag ManagerCookiebot
Analyzed 7/7/2025Completed 4:12:12 AM8mo ago
53
Security Score
MEDIUM RISK

Below Retail avg (56)

10,000+

Domains scanned

500+

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SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

AI Summary

Humble Group is a Swedish-based global FMCG holding company specializing in fast-growing, entrepreneur-driven brands focused on innovative, healthier, and more sustainable consumer products. The company operates multiple subsidiary brands across confectionery, health foods, and functional foods, positioning itself as a market leader in sugar-reduced and plant-based products. The website reflects a professional corporate presence with investor relations content and multi-language support, targeting investors, partners, and industry stakeholders. Technically, the website is built on WordPress using the Avada theme and Slider Revolution plugin, with integrations such as Google Tag Manager and Cookiebot for analytics and cookie consent management. The site is mobile-optimized and performs moderately well, with good SEO and accessibility basics. Hosting is via GoDaddy, and the domain is well-established since 2013. Security posture is solid with HTTPS enforced and cookie consent implemented, though there is room for improvement by adding security headers and explicit security policies. No critical vulnerabilities or exposed sensitive data were detected. Privacy compliance is good with GDPR-aligned cookie consent and a privacy policy present. Overall, the website and business demonstrate a high level of professionalism and trustworthiness with a strong market position in the FMCG sector. Strategic recommendations include enhancing security headers, publishing incident response information, and improving accessibility features to further strengthen the security and compliance posture.

Detected Technologies

WordPressAvada ThemeSlider RevolutionGoogle Tag ManagerCookiebot

12 urgent findings need attention

12 high

  • + 4 more findings in the full report below
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Security drift alerts

Risk score drops, new high-severity issues, and header hardening gaps

Compliance watch

GDPR / NIS2 posture changes with governance evidence snapshots

Infrastructure surface

Unexpected open services, SSL expiry, DNS & email authentication changes

Content & tracker intelligence

Marketing tech shifts, analytics drift, and AI recommendation updates

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Security Headers

8 findings

15/100

GDPR Compliance

3 findings

50/100

NIS2 Compliance

9 findings

2/100

Email Security

3 findings

85/100

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Humble Group holds a diversified portfolio of FMCG brands focused on health-conscious and sustainable products, including confectionery, protein snacks, and functional foods. Their business model centers on acquiring and accelerating growth in small to medium-sized FMCG companies. The company targets health-conscious consumers and investors interested in sustainable consumer goods. Revenue streams include product sales through retail and e-commerce channels. The group shows strong growth indicators with a net turnover forecast of 7,708 MSEK in 2024 and adjusted EBITA of 578 MSEK. The company maintains a robust partnership ecosystem with multiple subsidiary brands and a clear investor relations focus, including financial reports and market day presentations.

Security Posture Analysis

Comprehensive Security Assessment

The website demonstrates a mature security posture with HTTPS enabled and cookie consent mechanisms in place. However, the absence of key security headers such as Content-Security-Policy and X-Frame-Options reduces defense-in-depth. No incident response or security policy pages were found, which could hinder rapid response to security incidents. No vulnerabilities or exposed sensitive data were detected in the HTML content. The use of third-party scripts like Google Tag Manager and Cookiebot is managed with consent blocking, aligning with privacy best practices. Overall, the security posture is good but could be improved with enhanced headers and documented security policies.

Strategic Recommendations

Priority Actions for Security Improvement

1

Implement security headers including Content-Security-Policy, X-Frame-Options, and X-XSS-Protection to enhance browser security.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Humble Group

Description:

Humble är en global FMCG-koncern av snabbväxande, entreprenörsdrivna företag som specialiserar sig på innovativa, hälsosammare och mer hållbara konsumentprodukter.

Key Services:
Brand managementProduct innovationGrowth acceleration for FMCG companies
Content Quality:

good

Branding:

consistent

Technical Stack

Technologies:
WordPressAvada ThemeSlider RevolutionGoogle Tag ManagerCookiebot
Frameworks:
Avada Framework
Platforms:
WordPress
Performance:

moderate

Mobile:

good

Accessibility:

basic

SEO:

good

Security Assessment

Security Score:
80/100
Best Practices:
  • HTTPS enabled
  • Cookie consent with blocking mode
  • No exposed sensitive data in HTML

Analytics & Tracking

Services:
Google Tag Manager
Tracking Level:moderate
Privacy Compliance:good

Advertising & Marketing

Marketing Tools:
Cookiebot
Transparency Level:basic

Website Quality Assessment

Design Quality:good
User Experience:good
Content Relevance:good
Navigation Clarity:good
Professionalism:good
Trustworthiness:high

Key Observations

1

Website is fully accessible with no blocking or WAF challenge.

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🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

15/100
Score

Missing Strict-Transport-Security header

HIGH

Forces HTTPS connections

Missing X-Frame-Options header

HIGH

Prevents clickjacking attacks

Missing X-Content-Type-Options header

MEDIUM

Prevents MIME type sniffing

Missing Content-Security-Policy header

HIGH

Controls resources the browser is allowed to load

Missing X-XSS-Protection header

MEDIUM

Legacy XSS protection (deprecated but still recommended)

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

50/100
Score

No Privacy Policy found

HIGH

GDPR requires a clear and accessible privacy policy

No Cookie Policy found

HIGH

GDPR requires clear information about cookie usage

Third-party services without privacy policy

HIGH

Detected services: Google Analytics, LinkedIn, YouTube, Google APIs

GDPR Compliance Analysis

Privacy Policy0% confidence
Cookie Policy0% confidence
Contact Information Found90% confidence
emailphone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

2/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

Critical sector without clear security compliance

HIGH

Detected sectors: energy, transport, health, digital

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📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

85/100
Score

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 include:spf.protection.outlook.com -all
DNS Lookups:1/10
Policy:-all
DKIM Selectors Found
Selector:selector1(1416-bit rsa)
DMARC Details
Policy:reject
Subdomain Policy:none
Aggregate Reports:postmaster@humblegroup.com

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

62/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

SSL Certificate Expires Within 90 Days

MEDIUM

SSL certificate expires in 65 days

Mixed Content Detected

MEDIUM

1 resources loaded over insecure HTTP

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.2TLSv1.3TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

85/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

Domain Registration Details

Domain Age
11 years(mature)
Expiry Risk
none(3044 days)
Protection Level
strongDNSSEC OFF

DNS Records

A Records:95.179.149.181
Name Servers:
ns55.domaincontrol.com
ns56.domaincontrol.com
MX Records:
0: humblegroup-com.mail.protection.outlook.com
SOA:Serial: 2025052100, TTL: 600s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:205ms

SPF Analysis

SPF Record:
v=spf1 include:spf.protection.outlook.com -all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

40/100
Score

Service Exposed: SSH

MEDIUM

Port 22 (SSH) is publicly accessible - SSH - Secure but can be brute-forced

How does humblegroup.com compare?

See how humblegroup.com stacks up against similar websites in the same industry.

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built on a modern WordPress CMS platform using the Avada theme and Slider Revolution plugin, indicating a flexible and widely supported infrastructure. Integration with Google Tag Manager and Cookiebot shows attention to analytics and privacy compliance. The site is mobile-optimized with responsive design and good SEO metadata including Open Graph and JSON-LD structured data. Hosting is managed via GoDaddy, with domain registration dating back to 2013, supporting business credibility. Performance is moderate, with some scope for optimization. No critical technical debt or deprecated technologies were detected, but security header implementation is lacking, which is a technical risk. Overall, the technical infrastructure is solid and supports the business needs effectively.
Professional PDF & Marketing Data

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PDF Report & Export

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39.90 €one-time • Incl. 21% VAT

Marketing Intelligence

Contact emails, phone numbers & warm leads

49.90 €one-time • Incl. 21% VAT

Plan Comparison

FeaturePDF ReportMarketing+
Full security analysis
Professional PDF export
Email delivery
Lifetime access + unlock code
Contact emails & phones
Marketing outreach data

Already purchased?

Order summary

Domainhumblegroup.com
Access tierFull report or marketing add-on

Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.

VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

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