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Is hype.co a Scam? Security Check Results - Hype Kit, Inc.

hype.co Security Report Summary

hype.co received a security score of 68 out of 100 in Guard's comprehensive security analysis, classified as "Moderate Risk". This report covers Hype Kit, Inc.'s website security posture. Hype Kit, Inc. operates in the Technology industry in United States.

Hype Kit, Inc. operates the website hype.co, providing a comprehensive marketing platform tailored primarily for gyms, fitness businesses, and small to medium enterprises. The company offers an integrated SaaS solution combining link-in-bio websites, lead generation, CRM with SMS and email messaging, subscription payment processing, and NFC accessories for contactless sharing. Positioned as an all-in-one marketing co-pilot, Hype aims to replace multiple apps with a unified platform, supported by a clear pricing model and strong testimonials. The website is professionally designed, mobile-optimized, and leverages Shopify as its CMS and e-commerce platform.

The security scan identified 29 findings across security headers, SSL/TLS, DNS health, email security, GDPR compliance, and NIS2 compliance analysis modules.

Technologies detected: Shopify platform, jQuery, Datadog RUM, Facebook Pixel, TikTok Pixel, Plausible Analytics, Rewardful affiliate tracking, hCaptcha for form protection, Shopify Payments, Shopify Pay, Shopify Web Pixels Manager.

About this security scan

Guard performs automated security assessments of websites by analyzing SSL/TLS certificates, HTTP security headers, DNS configuration, email authentication protocols (SPF, DKIM, DMARC), GDPR compliance indicators, NIS2 directive compliance, network exposure, and AI-powered business intelligence. Each report provides domain-specific findings, risk scores, and actionable recommendations.

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Is hype.co Safe? Security Analysis for Hype Kit, Inc.

https://hype.co

Check if hype.co is a scam or legitimate. Free security scan and reviews.

TechnologyUnited Statessmall
Shopify platformjQueryDatadog RUMFacebook PixelTikTok Pixel+6 more
Analyzed 7/28/2025Completed 1:51:54 PM8mo ago
68
Security Score
MEDIUM RISK

Below Technology avg (72)

10,000+

Domains scanned

500+

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Domainhype.co
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SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

AI Summary

Hype Kit, Inc. operates the website hype.co, providing a comprehensive marketing platform tailored primarily for gyms, fitness businesses, and small to medium enterprises. The company offers an integrated SaaS solution combining link-in-bio websites, lead generation, CRM with SMS and email messaging, subscription payment processing, and NFC accessories for contactless sharing. Positioned as an all-in-one marketing co-pilot, Hype aims to replace multiple apps with a unified platform, supported by a clear pricing model and strong testimonials. The website is professionally designed, mobile-optimized, and leverages Shopify as its CMS and e-commerce platform.

Detected Technologies

Shopify platformjQueryDatadog RUMFacebook PixelTikTok PixelPlausible AnalyticsRewardful affiliate trackinghCaptcha for form protectionShopify PaymentsShopify PayShopify Web Pixels Manager

8 urgent findings need attention

8 high

Continuous monitoring

Keep hype.co under constant watch

Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.

Security drift alerts

Risk score drops, new high-severity issues, and header hardening gaps

Compliance watch

GDPR / NIS2 posture changes with governance evidence snapshots

Infrastructure surface

Unexpected open services, SSL expiry, DNS & email authentication changes

Content & tracker intelligence

Marketing tech shifts, analytics drift, and AI recommendation updates

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Security Headers

4 findings

75/100

GDPR Compliance

3 findings

58/100

NIS2 Compliance

9 findings

2/100

Email Security

5 findings

70/100

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

The business model is subscription-based SaaS with additional revenue from NFC accessory sales. The target audience includes fitness communities and influencers seeking streamlined marketing tools. Market positioning is strengthened by partnerships with Shopify and major ad networks like Facebook and TikTok. The company demonstrates growth indicators through press mentions and a sizable transaction volume. The ecosystem includes affiliate marketing via Rewardful and extensive analytics integration. Strategic observations highlight a focus on community-led growth and digital footprint enhancement.

Security Posture Analysis

Comprehensive Security Assessment

The website enforces HTTPS with strong SSL configuration and employs security best practices such as hCaptcha on forms and clientTransferProhibited domain status. While explicit security policies and incident response contacts are not published, the domain's WHOIS privacy protection is justified and typical for tech companies. No vulnerabilities or exposed sensitive data were detected. Recommendations include enabling DNSSEC, publishing a security policy, and adding a vulnerability disclosure channel to enhance transparency and readiness.

Strategic Recommendations

Priority Actions for Security Improvement

1

Enable DNSSEC to improve DNS security and prevent spoofing.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Hype Kit, Inc.

Description:

Power word of mouth for your business with Hype's suite of marketing tools and NFC accessories. Start your free 14-day trial today!

Key Services:
Link-in-bio websitesLead generation toolsCRM with SMS and email messagingSubscription and payment processingNFC accessories for contactless sharing
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
Shopify platformjQueryDatadog RUMFacebook PixelTikTok PixelPlausible AnalyticsRewardful affiliate trackinghCaptcha for form protectionShopify PaymentsShopify PayShopify Web Pixels Manager
Frameworks:
Shopify Dawn theme v11.0.0
Platforms:
Shopify
Performance:

fast

Mobile:

excellent

Accessibility:

good

SEO:

good

Security Assessment

Security Score:
85/100
Best Practices:
  • HTTPS enforced
  • Use of hCaptcha on forms
  • ClientTransferProhibited domain status
  • Privacy protection on WHOIS
  • No exposed sensitive data in HTML

Analytics & Tracking

Services:
Datadog RUMPlausible AnalyticsShopify AnalyticsFacebook PixelTikTok Pixel
Tracking Level:extensive
Privacy Compliance:good

Advertising & Marketing

Ad Networks:
Facebook AdsTikTok Ads
Tracking Pixels:
Facebook PixelTikTok PixelDatadog RUMPlausible Analytics
Marketing Tools:
Shopify Web Pixels Manager
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:excellent
Content Relevance:excellent
Navigation Clarity:excellent
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is a professionally designed marketing platform for gyms and small businesses.

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🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

75/100
Score

Weak Strict-Transport-Security configuration

LOW

Current value: "max-age=7889238"

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

58/100
Score

No Cookie Policy found

HIGH

GDPR requires clear information about cookie usage

No Cookie Consent Banner found

HIGH

GDPR requires explicit consent for non-essential cookies

Privacy policy may not be GDPR compliant

MEDIUM

Privacy policy lacks explicit GDPR compliance elements

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy0% confidence
Contact Information Found90% confidence
phone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

2/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

Critical sector without clear security compliance

HIGH

Detected sectors: energy, transport, banking, digital

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📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

70/100
Score

DMARC not enforcing

MEDIUM

DMARC policy is set to "none"

No DMARC reporting

LOW

DMARC aggregate reports not configured

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 include:_spf.google.com -all
DNS Lookups:1/10
Policy:-all
DKIM Selectors Found
Selector:k1(1296-bit rsa)
Selector:s1(1440-bit rsa)
DMARC Details
Policy:none

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

75/100
Score

SSL Certificate Expires Within 90 Days

MEDIUM

SSL certificate expires in 33 days

Weak SSL Key Length

HIGH

SSL certificate uses 256-bit key, which is considered weak

Partial SSL/TLS Assessment

LOW

Completed 2 of 4 security checks due to time constraints

Certificate Details

Subject:hype.co
Issuer:WE1
Valid Until:8/30/2025 (33 days)
SANs:hype.co

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

75/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

Domain Delete Lock Not Enabled

LOW

Domain can be deleted without additional verification

DMARC Policy Set to None

LOW

DMARC is configured but not enforcing any policy

Domain Registration Details

Domain Age
15 years(mature)
Expiry Risk
low(113 days)
Protection Level
basicDNSSEC OFF
Suspicious Indicators Detected
  • Privacy/proxy registration detected

DNS Records

A Records:104.26.5.85, 104.26.4.85, 172.67.68.122
AAAA Records:2606:4700:20::ac43:447a, 2606:4700:20::681a:455, 2606:4700:20::681a:555
Name Servers:
betty.ns.cloudflare.com
john.ns.cloudflare.com
MX Records:
5: alt1.aspmx.l.google.com
10: alt4.aspmx.l.google.com
10: alt3.aspmx.l.google.com
1: aspmx.l.google.com
5: alt2.aspmx.l.google.com

DNSSEC Status

DNSSEC Not Enabled

SPF Analysis

SPF Record:
v=spf1 include:_spf.google.com -all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

How does hype.co compare?

See how hype.co stacks up against similar websites in the same industry.

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built on Shopify using the Dawn theme, leveraging modern JavaScript libraries and analytics tools such as Datadog RUM, Plausible, Facebook Pixel, and TikTok Pixel. Performance is optimized with CDN delivery via Cloudflare and lazy loading of assets. Accessibility and SEO are well addressed with proper meta tags, Open Graph data, and responsive design. The technical infrastructure is robust, supporting fast load times and a seamless user experience across devices. Opportunities exist to further modernize by consolidating third-party scripts and enhancing security headers.
Professional PDF & Marketing Data

Download the hype.co report as PDF

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PDF Report & Export

PDF download, email delivery, unlock code

39.90 €one-time • Incl. 21% VAT

Marketing Intelligence

Contact emails, phone numbers & warm leads

49.90 €one-time • Incl. 21% VAT

Plan Comparison

FeaturePDF ReportMarketing+
Full security analysis
Professional PDF export
Email delivery
Lifetime access + unlock code
Contact emails & phones
Marketing outreach data

Already purchased?

Order summary

Domainhype.co
Access tierFull report or marketing add-on

Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.

VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

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