Is keap.app Safe? Security Analysis for Thryv, Inc.
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
Keap, operated by Thryv, Inc., is a well-established SaaS provider specializing in CRM and marketing automation solutions tailored for small businesses. The login portal analyzed is professionally designed, offering secure authentication options including Google and Okta single sign-on integrations. The platform targets small business users seeking to scale their operations through automated marketing and customer management tools. The website demonstrates consistent branding and a clear business focus, reinforcing its market position as a trusted technology provider in this niche. From a technical perspective, the site employs a modern technology stack including jQuery, Bootstrap, and Lodash, ensuring responsive design and usability across devices. The presence of secure form validation and HTTPS encryption indicates a mature digital infrastructure. However, some areas such as accessibility and SEO could be enhanced to improve overall user experience and discoverability. Security posture is strong with enforced HTTPS, secure cookie settings, and integration of trusted third-party authentication providers. The absence of explicit security headers and cookie consent mechanisms suggests room for improvement in compliance and defense-in-depth strategies. No vulnerabilities or suspicious activities were detected in the analyzed content, supporting a high trust level. Overall, the website presents a low-risk profile with robust business credibility and technical implementation. Strategic recommendations include implementing comprehensive security headers, adding cookie consent for GDPR compliance, and enhancing accessibility features to further strengthen security and user trust.
Detected Technologies
10 urgent findings need attention
10 high
- + 2 more findings in the full report below
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Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
4 findings
55/100
GDPR Compliance
3 findings
58/100
NIS2 Compliance
9 findings
2/100
Email Security
4 findings
70/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Keap operates in the competitive CRM and marketing automation market, focusing on small businesses as its primary customer segment. Its SaaS business model leverages subscription revenue streams supported by a strong brand under Thryv, Inc. The company benefits from strategic partnerships and integrations with major identity providers like Google and Okta, enhancing user convenience and security. The marketing event 'Grow 2025' indicates active customer engagement and growth initiatives. Keap's competitive advantage lies in its specialized focus on small business needs and integrated automation capabilities. The absence of direct contact information on the login page suggests a controlled access environment, typical for SaaS platforms. The company’s ecosystem includes related domains for trials, marketing, and corporate information, reflecting a mature digital presence.
Security Posture Analysis
Comprehensive Security Assessment
The security maturity of the Keap login portal is solid, with HTTPS enforced and secure cookie attributes set to protect user sessions. The use of client-side validation and password toggle features improves usability without compromising security. Integration with Google and Okta for authentication adds layers of identity assurance. However, the lack of visible security headers such as Content-Security-Policy and X-Frame-Options could expose the site to certain web-based attacks. The absence of a cookie consent mechanism may present compliance risks under GDPR and similar regulations. No incident response or vulnerability disclosure information is publicly available, which could be improved to enhance transparency and readiness. Overall, the platform demonstrates a good security baseline appropriate for its business function.
Strategic Recommendations
Priority Actions for Security Improvement
Implement comprehensive HTTP security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Thryv, Inc.
Keap (formerly Infusionsoft) provides CRM and marketing automation software designed to help small businesses scale confidently and achieve next-level results.
good
consistent
Technical Stack
moderate
good
basic
basic
Security Assessment
- HTTPS enforced
- Secure form validation with jQuery Validate
- Password toggle UI
- Login with Google and Okta SSO options
- Cookie set with Secure and SameSite=Strict flags
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is a login portal for Keap, a CRM and marketing automation platform.
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Weak Referrer-Policy configuration
LOWCurrent value: "same-origin"
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: transport, digital
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No DKIM record found
MEDIUMDKIM adds cryptographic signatures to emails
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 39 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DNS Records
DNSSEC Status
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does keap.app compare?
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🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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PDF Report & Export
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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