Is linkshare.com Safe? Security Analysis for Rakuten Advertising
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Below Technology avg (72)
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
Rakuten Advertising is a leading global affiliate marketing network that connects advertisers and publishers using advanced AI and data analytics to maximize growth. The company offers a comprehensive suite of digital marketing solutions including affiliate marketing, audience targeting, display advertising, influencer marketing, and paid search and social campaigns. Positioned as a market leader with over 25 years of experience and the #1 global traffic rank, Rakuten Advertising targets advertisers and publishers seeking performance-driven marketing outcomes. Technically, the website is built on WordPress with a modern tech stack including Yoast SEO, Google Tag Manager, HubSpot, and OneTrust for cookie consent management. The site demonstrates excellent SEO, mobile optimization, and accessibility features, reflecting a mature digital infrastructure. Hosting is supported by NS1 DNS services, and the site uses HTTPS with strong SSL configuration. From a security perspective, the site enforces HTTPS, employs clientTransferProhibited domain status, and integrates cookie consent mechanisms compliant with GDPR. However, DNSSEC is not enabled, and explicit security headers like CSP and X-Frame-Options are not visibly configured in the HTML. No vulnerabilities or exposed sensitive data were detected. Incident response and security policy information are not publicly available. Overall, Rakuten Advertising presents a high level of professionalism, trustworthiness, and compliance with privacy regulations. The domain registration data aligns well with the business claims, supporting legitimacy. Strategic recommendations include enabling DNSSEC, publishing security policies and incident response contacts, and enhancing security header configurations to further strengthen security posture.
Detected Technologies
8 urgent findings need attention
8 high
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Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
5 findings
55/100
GDPR Compliance
No critical findings yet
100/100
NIS2 Compliance
9 findings
2/100
Email Security
4 findings
80/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Rakuten Advertising holds a strong market position as a top affiliate marketing network with a large global reach, serving over 1.2 billion consumers and facilitating over 200 million transactions. Its business model focuses on connecting advertisers and publishers through data-driven and AI-powered marketing solutions. The company benefits from a broad partnership ecosystem including publisher platforms, analytics portals, and developer resources. The presence of multiple regional language sites and a career portal indicates a global and growing enterprise. The company leverages advanced marketing and analytics tools to maintain competitive advantages and drive growth in the digital advertising sector.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a mature security posture with HTTPS enforced and domain registration protections in place. Cookie consent and privacy compliance are well implemented, indicating awareness of GDPR and related regulations. However, the absence of DNSSEC and explicit security headers suggests room for improvement. No public security policies or incident response contacts were found, which could limit transparency in case of security incidents. The use of reputable analytics and marketing services reduces risk from third-party scripts. Overall, the security posture is strong but could be enhanced by adopting additional DNS and HTTP security best practices.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Rakuten Advertising
Rakuten Advertising connects advertisers and publishers leveraging AI and data to maximize growth. It offers affiliate marketing, audience engine, display, influencer marketing, media, paid search, and paid social solutions.
excellent
consistent
Technical Stack
fast
excellent
good
excellent
Security Assessment
- HTTPS enforced
- ClientTransferProhibited domain status
- Cookie consent banner implemented
- No exposed sensitive data in HTML
- Use of secure analytics and tracking scripts
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is professionally designed and well-structured.
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: energy, transport, banking, health, digital
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 57 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does linkshare.com compare?
See how linkshare.com stacks up against similar websites in the same industry.
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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PDF Report & Export
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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