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Is listrak.com a Scam? Security Check Results - Listrak

listrak.com Security Report Summary

listrak.com received a security score of 72 out of 100 in Guard's comprehensive security analysis, classified as "Moderate Risk". This report covers Listrak's website security posture. Listrak operates in the Retail industry in N/a.

Listrak operates as a person-first marketing automation platform specializing in email, SMS, push notifications, and web marketing for retail brands. The company positions itself as a leader in cross-channel marketing automation with AI-powered personalization and a strong focus on driving revenue growth and customer engagement. Their platform integrates data and identity to enable marketers to orchestrate customer journeys effectively. The website reflects a mature enterprise-grade solution with extensive client success stories and industry recognition, including G2 awards. Technically, the site is built on modern web technologies including Webflow CMS, jQuery, and integrates with analytics and marketing tools such as Google Analytics, Google Tag Manager, and Salesforce. Performance and mobile optimization are excellent, with a clean, professional design and clear navigation. Security posture is good with HTTPS enforced and proactive policies published, though some security headers are not visibly detected and DNSSEC status is unknown. Privacy compliance is strong with comprehensive policies and GDPR considerations, but lacks a visible cookie consent mechanism. WHOIS data is missing or unavailable, which reduces transparency and trust slightly, but the overall business credibility and external trust signals mitigate this concern. Strategic recommendations include enhancing security headers, implementing explicit cookie consent, and monitoring domain registration details for ongoing trust assurance.

The security scan identified 26 findings across security headers, SSL/TLS, DNS health, email security, GDPR compliance, and NIS2 compliance analysis modules.

Technologies detected: jQuery, Google Analytics, Google Tag Manager, Webflow, Listrak BI scripts, AJAX, Salesforce Web-to-Lead integration.

About this security scan

Guard performs automated security assessments of websites by analyzing SSL/TLS certificates, HTTP security headers, DNS configuration, email authentication protocols (SPF, DKIM, DMARC), GDPR compliance indicators, NIS2 directive compliance, network exposure, and AI-powered business intelligence. Each report provides domain-specific findings, risk scores, and actionable recommendations.

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Is listrak.com Safe? Security Analysis for Listrak

https://listrak.com

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RetailN/aenterprise
jQueryGoogle AnalyticsGoogle Tag ManagerWebflowListrak BI scripts+2 more
Analyzed 10/8/2025Completed 7:26:40 AM5mo ago
72
Security Score
MEDIUM RISK

Above Retail avg (56)

10,000+

Domains scanned

500+

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Order summary

Domainlistrak.com
Access tierFull report or marketing add-on

Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.

VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

AI Summary

Listrak operates as a person-first marketing automation platform specializing in email, SMS, push notifications, and web marketing for retail brands. The company positions itself as a leader in cross-channel marketing automation with AI-powered personalization and a strong focus on driving revenue growth and customer engagement. Their platform integrates data and identity to enable marketers to orchestrate customer journeys effectively. The website reflects a mature enterprise-grade solution with extensive client success stories and industry recognition, including G2 awards. Technically, the site is built on modern web technologies including Webflow CMS, jQuery, and integrates with analytics and marketing tools such as Google Analytics, Google Tag Manager, and Salesforce. Performance and mobile optimization are excellent, with a clean, professional design and clear navigation. Security posture is good with HTTPS enforced and proactive policies published, though some security headers are not visibly detected and DNSSEC status is unknown. Privacy compliance is strong with comprehensive policies and GDPR considerations, but lacks a visible cookie consent mechanism. WHOIS data is missing or unavailable, which reduces transparency and trust slightly, but the overall business credibility and external trust signals mitigate this concern. Strategic recommendations include enhancing security headers, implementing explicit cookie consent, and monitoring domain registration details for ongoing trust assurance.

Detected Technologies

jQueryGoogle AnalyticsGoogle Tag ManagerWebflowListrak BI scriptsAJAXSalesforce Web-to-Lead integration

7 urgent findings need attention

7 high

Continuous monitoring

Keep listrak.com under constant watch

Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.

Security drift alerts

Risk score drops, new high-severity issues, and header hardening gaps

Compliance watch

GDPR / NIS2 posture changes with governance evidence snapshots

Infrastructure surface

Unexpected open services, SSL expiry, DNS & email authentication changes

Content & tracker intelligence

Marketing tech shifts, analytics drift, and AI recommendation updates

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Security Headers

5 findings

60/100

GDPR Compliance

4 findings

53/100

NIS2 Compliance

6 findings

35/100

Email Security

4 findings

80/100

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Listrak targets the retail sector with a SaaS marketing automation platform that emphasizes AI-driven personalization and cross-channel messaging. Their business model focuses on providing a unified platform for retailers and brands to increase customer lifetime value and revenue through data-driven marketing. The company has a strong market position supported by client testimonials, industry awards, and partnerships. Their ecosystem includes integrations with major ecommerce platforms and technology partners, enhancing their value proposition. Growth indicators include extensive client success stories and active marketing efforts. The company operates at an enterprise scale with a focus on compliance and strategic partnerships, positioning itself as a trusted advisor and technology provider in the retail marketing automation space.

Security Posture Analysis

Comprehensive Security Assessment

The website demonstrates a solid security posture with HTTPS enforced and no visible exposure of sensitive data. The presence of a vulnerability disclosure policy and security policy indicates a mature security culture. However, the absence of visible security headers such as Content-Security-Policy and X-Frame-Options suggests room for improvement. The lack of DNSSEC information and missing WHOIS data are potential transparency concerns. No vulnerabilities or malware indicators were detected in the HTML content. Privacy policies are comprehensive and GDPR compliant, but cookie consent mechanisms could be enhanced. Incident response readiness is supported by published vulnerability disclosure information. Overall, the security maturity is good but could be strengthened by implementing additional HTTP security headers and improving transparency.

Strategic Recommendations

Priority Actions for Security Improvement

1

Implement and verify HTTP security headers including Content-Security-Policy, X-Frame-Options, and X-XSS-Protection to enhance browser security.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Listrak

Description:

The cross-channel marketing automation platform for retailers - unifying data, identity, & messaging across email, SMS, push, & web to drive personalization + revenue growth.

Key Services:
Person-First Marketing PlatformEmail MarketingMobile MarketingPush NotificationsJourney OrchestrationReporting & AnalyticsIntegrationsExpert Services & Strategic Partnership
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
jQueryGoogle AnalyticsGoogle Tag ManagerWebflowListrak BI scriptsAJAXSalesforce Web-to-Lead integration
Frameworks:
Webflow
Platforms:
Web
Performance:

fast

Mobile:

excellent

Accessibility:

good

SEO:

good

Security Assessment

Security Score:
85/100
Best Practices:
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of rel='noopener noreferrer' on external links
  • Proactive vulnerability disclosure policy

Analytics & Tracking

Services:
Google AnalyticsLinkedIn Insight TagTwitter Universal Website Tag
Tracking Level:extensive
Privacy Compliance:good

Advertising & Marketing

Ad Networks:
Twitter Ads
Tracking Pixels:
LinkedIn Insight TagTwitter Universal Website Tag
Marketing Tools:
Listrak BISalesforce Web-to-Lead
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:excellent
Content Relevance:excellent
Navigation Clarity:excellent
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is a professional marketing automation platform targeting retail brands

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🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

60/100
Score

Missing X-Content-Type-Options header

MEDIUM

Prevents MIME type sniffing

Missing X-XSS-Protection header

MEDIUM

Legacy XSS protection (deprecated but still recommended)

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

53/100
Score

No Cookie Policy found

HIGH

GDPR requires clear information about cookie usage

No Cookie Consent Banner found

HIGH

GDPR requires explicit consent for non-essential cookies

No Data Protection Officer mentioned

LOW

Large organizations may need to designate a DPO under GDPR

Privacy policy may not be GDPR compliant

MEDIUM

Privacy policy lacks explicit GDPR compliance elements

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy0% confidence
Contact Information Found90% confidence
phone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

35/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

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📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

80/100
Score

Complex SPF record

LOW

Too many include statements can cause lookup limits

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 include:spfa.listrak.com include:spfb.listrak.com include:spf-0053d401.pphosted.com include:spf.protection.outlook.com include:amazonses.com include:mktomail.com -all
DNS Lookups:6/10
Policy:-all
DKIM Selectors Found
Selector:selector2(1296-bit rsa)
DMARC Details
Policy:reject
Subdomain Policy:reject
Aggregate Reports:irlzh-7611@rua.dmarc.emailanalyst.com
Forensic Reports:irlzh-7611@ruf.dmarc.emailanalyst.com

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

72/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

SSL Certificate Expires Within 90 Days

MEDIUM

SSL certificate expires in 57 days

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

90/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

DNS Records

A Records:75.2.70.75, 99.83.190.102
Name Servers:
ns-1041.awsdns-02.orgDNS only
ns-161.awsdns-20.comDNS only
ns-1914.awsdns-47.co.ukDNS only
ns-908.awsdns-49.netDNS only
MX Records:
10: mxa-0053d401.gslb.pphosted.com
10: mxb-0053d401.gslb.pphosted.com
SOA:Serial: 1, TTL: 86400s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:133ms

SPF Analysis

SPF Record:
v=spf1 include:spfa.listrak.com include:spfb.listrak.com include:spf-0053d401.pphosted.com include:spf.protection.outlook.com include:amazonses.com include:mktomail.com -all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

How does listrak.com compare?

See how listrak.com stacks up against similar websites in the same industry.

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built using Webflow CMS with extensive use of JavaScript libraries including jQuery and custom Listrak BI scripts. It integrates with major analytics and marketing platforms such as Google Analytics, Google Tag Manager, LinkedIn Insight Tag, Twitter Ads, and Salesforce Web-to-Lead forms. The site uses AWS Cloudfront CDN for hosting and content delivery, ensuring fast performance and global reach. The design is responsive and optimized for mobile devices. SEO best practices are followed with proper meta tags and Open Graph data. Accessibility features are present but could be further enhanced. The technical infrastructure is modern and scalable, supporting enterprise-level marketing automation needs. Some technical debt may exist in the form of missing security headers and incomplete cookie consent implementation, which should be addressed to maintain compliance and security.
Professional PDF & Marketing Data

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PDF Report & Export

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Marketing Intelligence

Contact emails, phone numbers & warm leads

49.90 €one-time • Incl. 21% VAT

Plan Comparison

FeaturePDF ReportMarketing+
Full security analysis
Professional PDF export
Email delivery
Lifetime access + unlock code
Contact emails & phones
Marketing outreach data

Already purchased?

Order summary

Domainlistrak.com
Access tierFull report or marketing add-on

Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.

VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

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