Is masslytics.io Safe? Security Analysis for Masslytics
https://masslytics.ioCheck if masslytics.io is a scam or legitimate. Free security scan and reviews.
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
Masslytics is a newly founded Dutch technology company specializing in TV and radio advertising analytics software. Their SaaS platform enables advertisers and broadcasters to measure campaign effectiveness and calculate ROI by tracking website visitors influenced by broadcast ads. The company positions itself as a niche player offering real-time, cookie-free analytics with a clear business case for marketing spend. The website is professionally designed, mobile-optimized, and uses modern technologies such as Laravel Livewire, Bootstrap, and various analytics and tracking tools. Security posture is solid with HTTPS and secure form handling, though improvements are recommended in DNSSEC adoption and security headers. Privacy compliance is partially addressed with a privacy policy but lacks cookie consent mechanisms. Contact information and business details are transparent and consistent with WHOIS data, enhancing credibility. Overall, the site reflects a trustworthy, functional SaaS startup with room for security and privacy enhancements.
Detected Technologies
11 urgent findings need attention
1 critical · 10 high
- + 3 more findings in the full report below
Keep masslytics.io under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
7 findings
20/100
GDPR Compliance
4 findings
53/100
NIS2 Compliance
9 findings
2/100
Email Security
4 findings
75/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Masslytics operates in the technology and media sectors, targeting advertisers and broadcasters who require precise measurement of TV and radio campaign impact. Their subscription-based pricing model scales with website traffic and campaign volume, indicating a focus on SMB to mid-market clients. The presence of notable clients like Disney+ and Sunweb suggests early market traction and validation. The company is a subsidiary of Switch Network B.V., providing additional corporate backing. Their ecosystem includes third-party scheduling and analytics services, indicating integration capabilities. The business model emphasizes transparency, ease of use, and immediate ROI insights, which are competitive advantages in the advertising analytics space.
Extracted Contact Information
Marketing Intelligence Data
Physical Addresses (1)
Company Registration
Switch Network B.V.
NL867269881B01
95739734
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a moderate to good security maturity level. HTTPS is enforced, and forms use CSRF tokens, reducing common web vulnerabilities. However, the absence of DNSSEC and missing HTTP security headers such as Content Security Policy and HSTS represent gaps. No explicit security or incident response policies are published, which could impact trust for security-conscious clients. Tracking scripts from Facebook, LinkedIn, and Hotjar are used, which may raise privacy concerns if not properly disclosed or consented. The lack of a cookie consent banner is a GDPR compliance risk. Overall, while no critical vulnerabilities are evident, the security posture would benefit from formalized policies and technical hardening.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Masslytics
Masslytics is a software package that enables tracking and analysis of TV and radio advertising campaigns by measuring website visitors caused by these ads, providing ROI calculations and business cases for marketing spend.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced
- No exposed sensitive data in HTML
- Use of secure form submission (CSRF tokens present in forms)
- No DNSSEC enabled (potential improvement area)
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and interactive elements.
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: transport, banking, digital
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Unable to retrieve SSL certificate
CRITICALCould not establish secure connection to retrieve certificate information
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Transfer Lock Not Enabled
MEDIUMDomain can be transferred without authorization
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
Domain Registration Details
- •No domain protection locks enabled
DNS Records
DNSSEC Status
DNS Performance
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Service Exposed: SSH
MEDIUMPort 22 (SSH) is publicly accessible - SSH - Secure but can be brute-forced
How does masslytics.io compare?
masslytics.io scores below average. Browse similar domains to see how competitors handle security.
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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