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Is nielseniq.com a Scam? Security Check Results - NielsenIQ

nielseniq.com Security Report Summary

nielseniq.com received a security score of 74 out of 100 in Guard's comprehensive security analysis, classified as "Moderate Risk". This report covers NielsenIQ's website security posture. NielsenIQ operates in the Retail industry in United States.

NielsenIQ is a leading global provider of market research and consumer intelligence services, offering comprehensive data and analytics to retailers and manufacturers worldwide. Their website reflects a mature digital presence with a professional design, multi-language support, and extensive use of modern analytics and marketing technologies. The company positions itself as a trusted partner delivering actionable insights to help clients make informed business decisions. Technically, the site is built on WordPress VIP with integrations including Google Tag Manager, Hotjar, and HubSpot, indicating a robust and scalable infrastructure. Security posture is solid with HTTPS and Content-Security-Policy headers, though DNSSEC is not enabled and some advanced security headers could be added. Privacy compliance is well addressed with clear privacy and cookie policies and consent mechanisms. Overall, the website demonstrates high professionalism, trustworthiness, and business credibility.

The security scan identified 24 findings across security headers, SSL/TLS, DNS health, email security, GDPR compliance, and NIS2 compliance analysis modules.

Technologies detected: WordPress, PHP SDK 1.5.12, Google Tag Manager, Hotjar, Parsely, Stripe, HubSpot, ElasticPress, MediaElement.js.

About this security scan

Guard performs automated security assessments of websites by analyzing SSL/TLS certificates, HTTP security headers, DNS configuration, email authentication protocols (SPF, DKIM, DMARC), GDPR compliance indicators, NIS2 directive compliance, network exposure, and AI-powered business intelligence. Each report provides domain-specific findings, risk scores, and actionable recommendations.

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Is nielseniq.com Safe? Security Analysis for NielsenIQ

https://nielseniq.com

Check if nielseniq.com is a scam or legitimate. Free security scan and reviews.

RetailUnited Statesenterprise
WordPressPHP SDK 1.5.12Google Tag ManagerHotjarParsely+4 more
Analyzed 10/15/2025Completed 10:10:18 AM5mo ago
74
Security Score
MEDIUM RISK

Above Retail avg (56)

10,000+

Domains scanned

500+

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SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

AI Summary

NielsenIQ is a leading global provider of market research and consumer intelligence services, offering comprehensive data and analytics to retailers and manufacturers worldwide. Their website reflects a mature digital presence with a professional design, multi-language support, and extensive use of modern analytics and marketing technologies. The company positions itself as a trusted partner delivering actionable insights to help clients make informed business decisions. Technically, the site is built on WordPress VIP with integrations including Google Tag Manager, Hotjar, and HubSpot, indicating a robust and scalable infrastructure. Security posture is solid with HTTPS and Content-Security-Policy headers, though DNSSEC is not enabled and some advanced security headers could be added. Privacy compliance is well addressed with clear privacy and cookie policies and consent mechanisms. Overall, the website demonstrates high professionalism, trustworthiness, and business credibility.

Detected Technologies

WordPressPHP SDK 1.5.12Google Tag ManagerHotjarParselyStripeHubSpotElasticPressMediaElement.js

7 urgent findings need attention

7 high

Continuous monitoring

Keep nielseniq.com under constant watch

Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.

Security drift alerts

Risk score drops, new high-severity issues, and header hardening gaps

Compliance watch

GDPR / NIS2 posture changes with governance evidence snapshots

Infrastructure surface

Unexpected open services, SSL expiry, DNS & email authentication changes

Content & tracker intelligence

Marketing tech shifts, analytics drift, and AI recommendation updates

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Security Headers

6 findings

45/100

GDPR Compliance

1 finding

85/100

NIS2 Compliance

6 findings

35/100

Email Security

3 findings

85/100

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

NielsenIQ operates in essential sectors including retail, technology, media, and finance, serving a large enterprise client base. Their business model focuses on B2B services delivering market measurement, consumer behavior insights, innovation support, brand and media analytics, and activation strategies. The company leverages a global footprint with multiple language sites and partnerships, including its parent company Nielsen Holdings plc. The website content and structure support lead generation and client engagement through detailed solution pages, insights, and career opportunities. The extensive use of marketing and analytics tools suggests a data-driven approach to customer acquisition and retention.

Security Posture Analysis

Comprehensive Security Assessment

The website employs HTTPS with a valid SSL certificate and includes a Content-Security-Policy header, enhancing protection against common web attacks. Domain registration is managed by a reputable registrar with domain status protections to prevent unauthorized changes. However, DNSSEC is not enabled, which could improve DNS security. No explicit security or incident response policies are published, and no vulnerability disclosure or security.txt files are found, indicating room for improvement in transparency and incident readiness. No vulnerabilities or exposed sensitive data were detected in the analysis. Overall, the security posture is good but could be enhanced with additional headers and published security policies.

Strategic Recommendations

Priority Actions for Security Improvement

1

Enable DNSSEC to strengthen DNS security and prevent spoofing.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

NielsenIQ

Description:

Identify your next big move with the world's most comprehensive market research and consumer insights. NIQ delivers data on every customer, channel, aisle, and click, plus advanced analytics and expertise.

Key Services:
Market MeasurementConsumer Behavior & InsightsInnovationBrand & MediaAnalytics & Activation
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
WordPressPHP SDK 1.5.12Google Tag ManagerHotjarParselyStripeHubSpotElasticPressMediaElement.js
Frameworks:
WordPress
Platforms:
WordPress VIP
Performance:

moderate

Mobile:

good

Accessibility:

good

SEO:

excellent

Security Assessment

Security Score:
85/100
Best Practices:
  • HTTPS enforced
  • Content-Security-Policy header present
  • Domain status includes clientDeleteProhibited, clientTransferProhibited, clientUpdateProhibited

Analytics & Tracking

Services:
Google AnalyticsHotjarParselyHubSpotMicrosoft Clarity
Tracking Level:extensive
Privacy Compliance:good

Advertising & Marketing

Ad Networks:
Google AdsDoubleClickLinkedIn AdsAdnxs
Tracking Pixels:
HotjarParselyHubSpotFacebook PixelTwitter AdsLinkedIn Insight TagMicrosoft Clarity
Marketing Tools:
HubSpotPardotSmartRecruitersLivestormStackAdaptSalesLoft
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:excellent
Content Relevance:excellent
Navigation Clarity:excellent
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is professionally designed and well-structured.

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🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

45/100
Score

Missing Strict-Transport-Security header

HIGH

Forces HTTPS connections

Missing X-Content-Type-Options header

MEDIUM

Prevents MIME type sniffing

Missing X-XSS-Protection header

MEDIUM

Legacy XSS protection (deprecated but still recommended)

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

85/100
Score

No Cookie Consent Banner found

HIGH

GDPR requires explicit consent for non-essential cookies

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy85% confidence
Contact Information Found90% confidence
phone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

35/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

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📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

85/100
Score

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 ip4:52.35.220.252 ip4:52.39.228.22 ip4:52.88.135.56 ip4:54.148.1.33 ip4:54.201.133.252 ip4:35.160.180.46 ip4:44.239.144.125 ip4:44.237.0.252 include:ipreomail.com include:spf.protection.outlook.com include:spf1.enterprisenet.org ~all
DNS Lookups:3/10
Policy:~all
DKIM Selectors Found
Selector:k2(1416-bit rsa)
Selector:selector1(1416-bit rsa)
Selector:s1(1440-bit rsa)
DMARC Details
Policy:quarantine
Subdomain Policy:quarantine
Aggregate Reports:dmarc.aggregate@enterprisenet.org
Forensic Reports:dmarc.forensic@enterprisenet.org

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

72/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

SSL Certificate Expires Within 90 Days

MEDIUM

SSL certificate expires in 67 days

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

85/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

Domain Registration Details

Domain Age
5 years(mature)
Expiry Risk
low(87 days)
Protection Level
strongDNSSEC OFF

DNS Records

A Records:2.17.251.38, 2.17.251.4
Name Servers:
edns64.ultradns.biz
edns64.ultradns.com
edns64.ultradns.net
edns64.ultradns.org
MX Records:
0: nielseniq-com.mail.protection.outlook.com
SOA:Serial: 2020108384, TTL: 86400s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:70ms

SPF Analysis

SPF Record:
v=spf1 ip4:52.35.220.252 ip4:52.39.228.22 ip4:52.88.135.56 ip4:54.148.1.33 ip4:54.201.133.252 ip4:35.160.180.46 ip4:44.239.144.125 ip4:44.237.0.252 include:ipreomail.com include:spf.protection.outlook.com include:spf1.enterprisenet.org ~all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

How does nielseniq.com compare?

See how nielseniq.com stacks up against similar websites in the same industry.

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built on WordPress VIP, leveraging a modern PHP SDK and multiple third-party integrations for analytics, marketing, and user experience enhancements. The site is mobile-optimized with responsive design and accessibility considerations. Performance is moderate, with potential improvements in load times by optimizing assets and leveraging caching. SEO is well implemented with canonical tags, meta descriptions, Open Graph tags, and structured JSON-LD data. The technology stack is mature and appropriate for an enterprise-level business, supporting scalability and maintainability.
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PDF Report & Export

PDF download, email delivery, unlock code

39.90 €one-time • Incl. 21% VAT

Marketing Intelligence

Contact emails, phone numbers & warm leads

49.90 €one-time • Incl. 21% VAT

Plan Comparison

FeaturePDF ReportMarketing+
Full security analysis
Professional PDF export
Email delivery
Lifetime access + unlock code
Contact emails & phones
Marketing outreach data

Already purchased?

Order summary

Domainnielseniq.com
Access tierFull report or marketing add-on

Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.

VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

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