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Is niq.com a Scam? Security Check Results - NielsenIQ

niq.com Security Report Summary

niq.com received a security score of 74 out of 100 in Guard's comprehensive security analysis, classified as "Moderate Risk". This report covers NielsenIQ's website security posture. NielsenIQ operates in the Retail industry in N/a.

NielsenIQ is a leading global provider of market research and consumer insights, delivering comprehensive data and analytics to retailers and manufacturers worldwide. The company offers a broad range of services including market measurement, consumer behavior analysis, innovation, brand and media insights, and analytics activation. Their website reflects a mature digital presence with professional design, multi-language support, and extensive integration of marketing and analytics technologies. The technical infrastructure is based on WordPress VIP with modern tools such as Google Analytics, Hotjar, HubSpot, and others, indicating a high level of digital maturity. Security posture is solid with HTTPS, Content-Security-Policy headers, and domain registration protections, though DNSSEC is not enabled and explicit privacy and cookie policies are not detected in the provided content. Overall, the website is trustworthy, professional, and well-positioned in the market, serving a global enterprise audience.

The security scan identified 24 findings across security headers, SSL/TLS, DNS health, email security, GDPR compliance, and NIS2 compliance analysis modules.

Technologies detected: WordPress 6.7.4, PHP SDK 1.5.12, Yoast SEO Premium 25.0, Nelio AB Testing, Logic Hop, MediaElement.js, ElasticPress, AOS (Animate On Scroll), Parsely, Google Tag Manager, Google Analytics, Stripe, Hotjar, LinkedIn Ads, Facebook Connect, Intercom, HubSpot.

About this security scan

Guard performs automated security assessments of websites by analyzing SSL/TLS certificates, HTTP security headers, DNS configuration, email authentication protocols (SPF, DKIM, DMARC), GDPR compliance indicators, NIS2 directive compliance, network exposure, and AI-powered business intelligence. Each report provides domain-specific findings, risk scores, and actionable recommendations.

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Is niq.com Safe? Security Analysis for NielsenIQ

https://niq.com

Check if niq.com is a scam or legitimate. Free security scan and reviews.

RetailN/aenterprise
WordPress 6.7.4PHP SDK 1.5.12Yoast SEO Premium 25.0Nelio AB TestingLogic Hop+12 more
Analyzed 10/15/2025Completed 10:48:04 AM5mo ago
74
Security Score
MEDIUM RISK

Above Retail avg (56)

10,000+

Domains scanned

500+

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Order summary

Domainniq.com
Access tierFull report or marketing add-on

Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.

VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

AI Summary

NielsenIQ is a leading global provider of market research and consumer insights, delivering comprehensive data and analytics to retailers and manufacturers worldwide. The company offers a broad range of services including market measurement, consumer behavior analysis, innovation, brand and media insights, and analytics activation. Their website reflects a mature digital presence with professional design, multi-language support, and extensive integration of marketing and analytics technologies. The technical infrastructure is based on WordPress VIP with modern tools such as Google Analytics, Hotjar, HubSpot, and others, indicating a high level of digital maturity. Security posture is solid with HTTPS, Content-Security-Policy headers, and domain registration protections, though DNSSEC is not enabled and explicit privacy and cookie policies are not detected in the provided content. Overall, the website is trustworthy, professional, and well-positioned in the market, serving a global enterprise audience.

Detected Technologies

WordPress 6.7.4PHP SDK 1.5.12Yoast SEO Premium 25.0Nelio AB TestingLogic HopMediaElement.jsElasticPressAOS (Animate On Scroll)ParselyGoogle Tag ManagerGoogle AnalyticsStripeHotjarLinkedIn AdsFacebook ConnectIntercomHubSpot

7 urgent findings need attention

7 high

Continuous monitoring

Keep niq.com under constant watch

Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.

Security drift alerts

Risk score drops, new high-severity issues, and header hardening gaps

Compliance watch

GDPR / NIS2 posture changes with governance evidence snapshots

Infrastructure surface

Unexpected open services, SSL expiry, DNS & email authentication changes

Content & tracker intelligence

Marketing tech shifts, analytics drift, and AI recommendation updates

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Security Headers

6 findings

45/100

GDPR Compliance

1 finding

85/100

NIS2 Compliance

6 findings

35/100

Email Security

3 findings

85/100

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

NielsenIQ operates in the retail and consumer packaged goods sectors, targeting large enterprises and business professionals seeking detailed consumer intelligence. Their business model centers on providing data-driven insights and analytics services to support decision-making and growth strategies. The company maintains a strong market position with a broad global footprint, evidenced by multi-language site versions and extensive data coverage. Partnerships with major marketing and analytics platforms enhance their service offerings. The absence of direct contact emails or phone numbers suggests a controlled communication approach, likely funneling inquiries through contact forms and client portals.

Security Posture Analysis

Comprehensive Security Assessment

The website demonstrates a good security posture with enforced HTTPS, presence of Content-Security-Policy headers, and domain status locks that prevent unauthorized transfers or deletions. However, the lack of DNSSEC implementation is a minor security gap. No explicit security policies, incident response contacts, or vulnerability disclosure mechanisms are found, which could be improved to enhance transparency and readiness. The site uses multiple third-party scripts and tracking technologies, which necessitates careful privacy management. No vulnerabilities or exposed sensitive data were detected in the analysis.

Strategic Recommendations

Priority Actions for Security Improvement

1

Enable DNSSEC to strengthen DNS security and prevent spoofing.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

NielsenIQ

Description:

Identify your next big move with the world's most comprehensive market research and consumer insights. NIQ delivers data on every customer, channel, aisle, and click, plus advanced analytics and expertise.

Key Services:
Market MeasurementConsumer Behavior & InsightsInnovationBrand & MediaAnalytics & Activation
Content Quality:

good

Branding:

consistent

Technical Stack

Technologies:
WordPress 6.7.4PHP SDK 1.5.12Yoast SEO Premium 25.0Nelio AB TestingLogic HopMediaElement.jsElasticPressAOS (Animate On Scroll)ParselyGoogle Tag ManagerGoogle AnalyticsStripeHotjarLinkedIn AdsFacebook ConnectIntercomHubSpot
Frameworks:
WordPress
Platforms:
WordPress VIP
Performance:

moderate

Mobile:

good

Accessibility:

basic

SEO:

good

Security Assessment

Security Score:
80/100
Best Practices:
  • HTTPS enforced
  • Content-Security-Policy header present
  • Domain status includes clientDeleteProhibited, clientTransferProhibited, clientUpdateProhibited

Analytics & Tracking

Services:
Google AnalyticsHotjarParselyNew RelicHubSpotClarity
Tracking Level:extensive
Privacy Compliance:basic

Advertising & Marketing

Ad Networks:
Google AdsLinkedIn AdsDoubleClickStackAdaptGumGumAdsymptotic
Tracking Pixels:
HotjarParselyHubSpotFacebook PixelLinkedIn Insight TagClarity
Marketing Tools:
HubSpotPardotSmartRecruitersLivestormNew Relic
Transparency Level:good

Website Quality Assessment

Design Quality:good
User Experience:good
Content Relevance:good
Navigation Clarity:good
Professionalism:good
Trustworthiness:high

Key Observations

1

Website is professionally designed and content-rich.

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🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

45/100
Score

Missing Strict-Transport-Security header

HIGH

Forces HTTPS connections

Missing X-Content-Type-Options header

MEDIUM

Prevents MIME type sniffing

Missing X-XSS-Protection header

MEDIUM

Legacy XSS protection (deprecated but still recommended)

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

85/100
Score

No Cookie Consent Banner found

HIGH

GDPR requires explicit consent for non-essential cookies

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy85% confidence
Contact Information Found90% confidence
phone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

35/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

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📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

85/100
Score

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 ip4:52.35.220.252 ip4:52.39.228.22 ip4:52.88.135.56 ip4:54.148.1.33 ip4:54.201.133.252 ip4:35.160.180.46 ip4:44.239.144.125 ip4:44.237.0.252 include:ipreomail.com include:spf.protection.outlook.com include:spf1.enterprisenet.org ~all
DNS Lookups:3/10
Policy:~all
DKIM Selectors Found
Selector:k2(1416-bit rsa)
Selector:selector1(1416-bit rsa)
Selector:s1(1440-bit rsa)
DMARC Details
Policy:quarantine
Subdomain Policy:quarantine
Aggregate Reports:dmarc.aggregate@enterprisenet.org
Forensic Reports:dmarc.forensic@enterprisenet.org

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

72/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

SSL Certificate Expires Within 90 Days

MEDIUM

SSL certificate expires in 67 days

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

85/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

Domain Registration Details

Domain Age
5 years(mature)
Expiry Risk
low(87 days)
Protection Level
strongDNSSEC OFF

DNS Records

A Records:2.16.168.208, 2.16.168.214
Name Servers:
edns64.ultradns.biz
edns64.ultradns.com
edns64.ultradns.net
edns64.ultradns.org
MX Records:
0: nielseniq-com.mail.protection.outlook.com
SOA:Serial: 2020108384, TTL: 86400s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:89ms

SPF Analysis

SPF Record:
v=spf1 ip4:52.35.220.252 ip4:52.39.228.22 ip4:52.88.135.56 ip4:54.148.1.33 ip4:54.201.133.252 ip4:35.160.180.46 ip4:44.239.144.125 ip4:44.237.0.252 include:ipreomail.com include:spf.protection.outlook.com include:spf1.enterprisenet.org ~all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

How does niq.com compare?

See how niq.com stacks up against similar websites in the same industry.

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built on WordPress 6.7.4 hosted on a WordPress VIP platform, leveraging a modern tech stack including PHP SDKs, Yoast SEO, Nelio AB Testing, ElasticPress, and various marketing and analytics integrations. Performance is moderate with good mobile optimization and basic accessibility features. SEO is well addressed with meta tags, Open Graph, and JSON-LD structured data. The site uses a Content-Security-Policy header to restrict resource loading, enhancing security. There is room for improvement in accessibility and privacy compliance features. Overall, the technical implementation supports a professional and scalable digital presence.
Professional PDF & Marketing Data

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PDF Report & Export

PDF download, email delivery, unlock code

39.90 €one-time • Incl. 21% VAT

Marketing Intelligence

Contact emails, phone numbers & warm leads

49.90 €one-time • Incl. 21% VAT

Plan Comparison

FeaturePDF ReportMarketing+
Full security analysis
Professional PDF export
Email delivery
Lifetime access + unlock code
Contact emails & phones
Marketing outreach data

Already purchased?

Order summary

Domainniq.com
Access tierFull report or marketing add-on

Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.

VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

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