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Is novochat.co a Scam? Security Check Results - NovoChat

novochat.co Security Report Summary

novochat.co received a security score of 46 out of 100 in Guard's comprehensive security analysis, classified as "Elevated Risk". This report covers NovoChat's website security posture. NovoChat operates in the Technology industry in N/a.

NovoChat is a SaaS platform specializing in chat marketing solutions tailored for e-commerce businesses. It offers services such as WhatsApp automation, broadcast messaging, multi-channel inbox, and integrations with popular e-commerce platforms like Shopify and EasyStore. The company positions itself as a leading provider in the chat marketing niche, targeting e-commerce merchants seeking to enhance customer communication and drive sales through messaging apps. The website demonstrates a professional and modern design with excellent SEO and structured data implementation, indicating a mature digital presence. Technically, the site is built on WordPress with Elementor, leveraging modern web technologies and third-party analytics and marketing tools such as Google Analytics, Facebook Pixel, and Microsoft Clarity. Security posture is good with HTTPS enforced and domain transfer protections, though some security headers are not explicitly detected and DNSSEC is not enabled. Privacy compliance is limited as no explicit privacy or cookie policies were found in the analyzed content. Overall, the site is trustworthy and well-positioned but could improve transparency on privacy and security policies.

The security scan identified 37 findings across security headers, SSL/TLS, DNS health, email security, GDPR compliance, and NIS2 compliance analysis modules.

Technologies detected: WordPress, Elementor, Google Fonts, Cloudflare DNS, Google Tag Manager, Google Analytics, Facebook Pixel, Microsoft Clarity.

About this security scan

Guard performs automated security assessments of websites by analyzing SSL/TLS certificates, HTTP security headers, DNS configuration, email authentication protocols (SPF, DKIM, DMARC), GDPR compliance indicators, NIS2 directive compliance, network exposure, and AI-powered business intelligence. Each report provides domain-specific findings, risk scores, and actionable recommendations.

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Is novochat.co Safe? Security Analysis for NovoChat

https://novochat.co

Check if novochat.co is a scam or legitimate. Free security scan and reviews.

TechnologyN/asmall
WordPressElementorGoogle FontsCloudflare DNSGoogle Tag Manager+3 more
Analyzed 7/23/2025Completed 4:43:58 PM9mo ago
46
Security Score
HIGH RISK

Below Technology avg (72)

10,000+

Domains scanned

500+

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Domainnovochat.co
Access tierFull report or marketing add-on

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VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

AI Summary

NovoChat is a SaaS platform specializing in chat marketing solutions tailored for e-commerce businesses. It offers services such as WhatsApp automation, broadcast messaging, multi-channel inbox, and integrations with popular e-commerce platforms like Shopify and EasyStore. The company positions itself as a leading provider in the chat marketing niche, targeting e-commerce merchants seeking to enhance customer communication and drive sales through messaging apps. The website demonstrates a professional and modern design with excellent SEO and structured data implementation, indicating a mature digital presence. Technically, the site is built on WordPress with Elementor, leveraging modern web technologies and third-party analytics and marketing tools such as Google Analytics, Facebook Pixel, and Microsoft Clarity. Security posture is good with HTTPS enforced and domain transfer protections, though some security headers are not explicitly detected and DNSSEC is not enabled. Privacy compliance is limited as no explicit privacy or cookie policies were found in the analyzed content. Overall, the site is trustworthy and well-positioned but could improve transparency on privacy and security policies.

Detected Technologies

WordPressElementorGoogle FontsCloudflare DNSGoogle Tag ManagerGoogle AnalyticsFacebook PixelMicrosoft Clarity

15 urgent findings need attention

2 critical · 13 high

  • + 7 more findings in the full report below
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Security drift alerts

Risk score drops, new high-severity issues, and header hardening gaps

Compliance watch

GDPR / NIS2 posture changes with governance evidence snapshots

Infrastructure surface

Unexpected open services, SSL expiry, DNS & email authentication changes

Content & tracker intelligence

Marketing tech shifts, analytics drift, and AI recommendation updates

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Security Headers

8 findings

15/100

GDPR Compliance

4 findings

53/100

NIS2 Compliance

9 findings

2/100

Email Security

4 findings

75/100

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

NovoChat operates in the technology and e-commerce sectors, providing chat marketing tools that integrate multiple messaging channels into a unified platform. Its business model is SaaS-based, offering free trials and demos to attract customers. The platform's competitive advantage lies in its multi-channel approach and automation capabilities tailored for e-commerce merchants. The company appears to be a small but focused player founded in 2020, with no parent or subsidiary companies identified. Its partnership ecosystem includes integrations with Shopify and EasyStore, enhancing its market reach. The presence of a Facebook community group indicates active user engagement and community building. Revenue streams likely include subscription fees and possibly premium features. Strategic observations suggest the company is growing and investing in marketing and technical infrastructure to maintain a strong market position.

Security Posture Analysis

Comprehensive Security Assessment

The website demonstrates a moderate to good security maturity level. HTTPS is enforced, and domain registration includes clientTransferProhibited status to prevent unauthorized transfers. However, DNSSEC is not enabled, and common security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options are not explicitly present in the analyzed HTML content. No exposed sensitive data or vulnerabilities were detected. The absence of a published security policy or incident response contact reduces transparency and preparedness perception. Privacy compliance is basic, with no visible cookie consent mechanisms or GDPR-specific disclosures. Overall, the security posture is adequate for a SaaS platform but would benefit from enhanced security headers, DNSSEC implementation, and clear security and privacy documentation.

Strategic Recommendations

Priority Actions for Security Improvement

1

Enable DNSSEC on the domain to improve DNS security and prevent spoofing.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

NovoChat

Description:

NovoChat is THE best chat marketing platform for e-commerce businesses. Drive more sales with WhatsApp automation, broadcast messaging, & connect multiple chat apps in one shared inbox.

Key Services:
WhatsApp AutomationBroadcast CampaignsMulti-channel InboxMulti-channel WidgetShopify IntegrationEasyStore IntegrationChat Button Builder
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
WordPressElementorGoogle FontsCloudflare DNSGoogle Tag ManagerGoogle AnalyticsFacebook PixelMicrosoft Clarity
Frameworks:
Elementor
Platforms:
WordPress CMS
Performance:

moderate

Mobile:

excellent

Accessibility:

good

SEO:

excellent

Security Assessment

Security Score:
75/100
Best Practices:
  • HTTPS enforced
  • ClientTransferProhibited domain status to prevent unauthorized transfers

Analytics & Tracking

Services:
Google AnalyticsMicrosoft Clarity
Tracking Level:moderate
Privacy Compliance:basic

Advertising & Marketing

Tracking Pixels:
Facebook PixelMicrosoft Clarity
Marketing Tools:
Facebook PixelMicrosoft Clarity
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:excellent
Content Relevance:excellent
Navigation Clarity:excellent
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is fully accessible with no blocking or WAF challenges

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🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

15/100
Score

Missing Strict-Transport-Security header

HIGH

Forces HTTPS connections

Missing X-Frame-Options header

HIGH

Prevents clickjacking attacks

Missing X-Content-Type-Options header

MEDIUM

Prevents MIME type sniffing

Missing Content-Security-Policy header

HIGH

Controls resources the browser is allowed to load

Missing X-XSS-Protection header

MEDIUM

Legacy XSS protection (deprecated but still recommended)

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

53/100
Score

No Cookie Policy found

HIGH

GDPR requires clear information about cookie usage

No Cookie Consent Banner found

HIGH

GDPR requires explicit consent for non-essential cookies

No Data Protection Officer mentioned

LOW

Large organizations may need to designate a DPO under GDPR

Privacy policy may not be GDPR compliant

MEDIUM

Privacy policy lacks explicit GDPR compliance elements

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy0% confidence
Contact Information Found90% confidence
emailphone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

2/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

Critical sector without clear security compliance

HIGH

Detected sectors: energy, transport, banking, digital

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📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

75/100
Score

Weak DKIM Key

HIGH

DKIM selector 'default' uses 488-bit key

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 +a +mx +ip4:35.213.166.174 include:_spf.mailspamprotection.com include:_spf.google.com ~all
DNS Lookups:4/10
Policy:~all
DKIM Selectors Found
Selector:default(488-bit rsa)
Selector:s1(1440-bit rsa)

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

72/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

SSL Certificate Expires Within 90 Days

MEDIUM

SSL certificate expires in 86 days

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

70/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

Domain Delete Lock Not Enabled

LOW

Domain can be deleted without additional verification

No DMARC Record

MEDIUM

DMARC policy not configured

Domain Registration Details

Domain Age
5 years(mature)
Expiry Risk
low(expired)
Protection Level
basicDNSSEC OFF
Suspicious Indicators Detected
  • Privacy/proxy registration detected

DNS Records

A Records:35.213.140.57
Name Servers:
demi.ns.cloudflare.com
skip.ns.cloudflare.com
MX Records:
5: alt1.aspmx.l.google.com
5: alt2.aspmx.l.google.com
10: alt3.aspmx.l.google.com
10: alt4.aspmx.l.google.com
1: aspmx.l.google.com
SOA:Serial: 2377784460, TTL: 1800s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:118ms

SPF Analysis

SPF Record:
v=spf1 +a +mx +ip4:35.213.166.174 include:_spf.mailspamprotection.com include:_spf.google.com ~all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

0/100
Score

High-Risk Service Exposed: FTP

HIGH

Port 21 (FTP) is publicly accessible - FTP - Often unencrypted file transfer

Critical Service Exposed: MySQL

CRITICAL

Port 3306 (MySQL) is publicly accessible - MySQL - Database server

Critical Service Exposed: PostgreSQL

CRITICAL

Port 5432 (PostgreSQL) is publicly accessible - PostgreSQL - Database server

How does novochat.co compare?

novochat.co scores below average. Browse similar domains to see how competitors handle security.

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built on WordPress CMS using the Elementor page builder, indicating a modern and flexible technical infrastructure. It uses Google Fonts for typography and integrates multiple analytics and marketing tools including Google Analytics, Google Tag Manager, Facebook Pixel, and Microsoft Clarity for user behavior tracking and marketing optimization. The site is hosted behind Cloudflare DNS, providing DNS-level protection and performance benefits. Performance is moderate with good mobile optimization and accessibility features. SEO is well implemented with meta tags, Open Graph tags, and JSON-LD structured data enhancing search engine visibility. Technical risks include the lack of DNSSEC and incomplete security headers, which could be addressed to improve overall security posture and resilience.
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PDF Report & Export

PDF download, email delivery, unlock code

39.90 €one-time • Incl. 21% VAT

Marketing Intelligence

Contact emails, phone numbers & warm leads

49.90 €one-time • Incl. 21% VAT

Plan Comparison

FeaturePDF ReportMarketing+
Full security analysis
Professional PDF export
Email delivery
Lifetime access + unlock code
Contact emails & phones
Marketing outreach data

Already purchased?

Order summary

Domainnovochat.co
Access tierFull report or marketing add-on

Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.

VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

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