Is on.com Safe? Security Analysis for On
https://on.comCheck if on.com is a scam or legitimate. Free security scan and reviews.
Above Retail avg (56)
10,000+
Domains scanned
500+
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Marketing Intelligence
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Plan Comparison
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
On is a premium Swiss brand specializing in performance running shoes and athletic apparel, targeting runners and sports enthusiasts globally. The company leverages a patented cushioning technology that activates upon landing, positioning itself as an innovator in the athletic footwear market. The website reflects a mature e-commerce platform with a strong brand presence and professional design, supporting direct sales and customer engagement. Technically, the site utilizes modern JavaScript frameworks, Contentful CMS, and integrates Google Analytics and Tag Manager for data-driven marketing and performance tracking. Security posture is strong with HTTPS enforcement and appropriate security headers, though explicit security policies and incident response contacts are not publicly disclosed. Privacy compliance is well addressed with comprehensive policies and cookie consent mechanisms. The absence of WHOIS data slightly reduces trust but is mitigated by the professional site and brand reputation. Overall, the site demonstrates a high level of digital maturity and business credibility.
Detected Technologies
5 urgent findings need attention
5 high
Keep on.com under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
2 findings
85/100
GDPR Compliance
No critical findings yet
100/100
NIS2 Compliance
8 findings
17/100
Email Security
4 findings
75/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
On operates in the retail sector with a focus on premium performance running shoes and apparel. Its business model centers on direct-to-consumer e-commerce complemented by physical retail presence. The brand targets active individuals and athletes seeking innovative footwear technology. Market positioning is strong within the premium segment, leveraging Swiss engineering and patented technology as competitive advantages. The company maintains a consistent branding strategy and uses multiple social media channels for marketing and customer engagement. Partnerships with advertising networks like Google DoubleClick and marketing tools such as Userback support its digital marketing efforts. The company appears to be large in size with a global reach, though specific financials and founding year are not disclosed. The website content and structure support a seamless shopping experience, reinforcing its market position.
Extracted Contact Information
Marketing Intelligence Data
Physical Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
The website exhibits a robust security posture with HTTPS enforced and multiple security headers implemented, including HSTS, CSP, and X-Frame-Options. No exposed sensitive data or vulnerable libraries were detected in the HTML content. Forms appear to be securely implemented with appropriate input types. However, the absence of a publicly available security policy or incident response contact information is a gap in transparency and readiness. There is no evidence of a vulnerability disclosure program or security.txt file. Privacy policies are comprehensive and GDPR compliant, indicating good data protection practices. Overall, the security maturity is high but could be improved by publishing explicit security governance documents and incident response procedures.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a dedicated security policy page outlining security governance and controls.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
On
Born in the Swiss Alps, On running shoes feature the first patented cushioning system which is activated only when you need it - during the landing.
excellent
consistent
Technical Stack
fast
excellent
good
good
Security Assessment
- HTTPS enforced
- Security headers present
- No exposed sensitive data in HTML
- Secure forms with proper input types
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF challenge.
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 59 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does on.com compare?
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🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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PDF Report & Export
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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