Is permutive.com Safe? Security Analysis for Permutive
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
Permutive is a technology company specializing in privacy-first, AI-driven data collaboration platforms designed for publishers, advertisers, agencies, and retail media leaders. Their platform integrates data management, clean room collaboration, and curated audience activation to optimize advertising outcomes without compromising user privacy. The company positions itself as a leader in predictive data collaboration with a strong emphasis on privacy and AI innovation. Technically, the website is built on WordPress, leveraging modern libraries and tools such as Google Tag Manager, Swiper Carousel, and Vimeo for multimedia content. Hosting and DNS services are provided by Cloudflare, ensuring good performance and security. Security posture is solid with HTTPS and domain transfer protections, though improvements are recommended in security headers and DNSSEC implementation. Privacy compliance is evident with a comprehensive privacy policy, but cookie consent mechanisms are lacking. Business credibility is high with consistent branding, detailed service descriptions, and a mature domain age. Overall, the website is professional, secure, and well-optimized, supporting the company's market position as a trusted data collaboration platform.
Detected Technologies
8 urgent findings need attention
8 high
Keep permutive.com under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
8 findings
15/100
GDPR Compliance
4 findings
53/100
NIS2 Compliance
6 findings
47/100
Email Security
5 findings
70/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Permutive operates in the technology and media sectors, offering SaaS solutions that enable data collaboration and audience targeting while maintaining privacy compliance. Their business model focuses on providing AI-enhanced tools for data management and clean room environments, targeting premium publishers and advertisers. The company has established partnerships with over 150 publishers and showcases customer success stories, indicating a strong market presence and growth trajectory. Revenue streams likely include subscription fees for platform access and premium services. The platform's emphasis on privacy and AI-driven insights provides a competitive advantage in a market increasingly focused on data security and regulatory compliance. Strategic observations include the need to enhance transparency around cookie usage and incident response to further build trust.
Security Posture Analysis
Comprehensive Security Assessment
Permutive demonstrates a mature security posture with enforced HTTPS, domain transfer lock, and use of Cloudflare services. However, the absence of DNSSEC and key security headers such as Content-Security-Policy and X-Content-Type-Options presents potential risks. No exposed sensitive data or vulnerable libraries were detected in the website content. The lack of a public vulnerability disclosure policy or security contact channels may limit incident response effectiveness. Compliance with GDPR is supported by a comprehensive privacy policy, but cookie consent mechanisms are insufficient. Overall, the security maturity is good but could be enhanced by implementing recommended headers, DNSSEC, and formal vulnerability disclosure processes.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC on the domain to strengthen DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Permutive
Permutive powers performance with privacy-safe, AI-driven data collaboration - no ID limitations, no data transfers, and 100% addressability. It unifies clean room, curation, and first-party data activation in one privacy-first solution for publishers, advertisers, agencies, and retail media leaders.
excellent
consistent
Technical Stack
moderate
good
good
excellent
Security Assessment
- HTTPS enforced
- ClientTransferProhibited domain status
- No exposed sensitive data in HTML
- Use of Google Tag Manager with async loading
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is professionally designed and well-structured.
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 84 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Mixed Content Detected
MEDIUM11 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does permutive.com compare?
See how permutive.com stacks up against similar websites in the same industry.
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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PDF Report & Export
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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