Is privacyrights.info Safe? Security Analysis for Digital Advertising Alliance
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
PrivacyRights.info is a website operated by the Digital Advertising Alliance, a recognized non-profit organization focused on providing California consumers with tools to exercise their rights under the California Consumer Privacy Act (CCPA). The site offers opt-out tools for websites and apps, along with educational content about privacy rights and the CCPA. The organization is well positioned in the digital advertising privacy space, providing transparency and control mechanisms to consumers. Technically, the site is built on Drupal 7 with a moderate modern tech stack including jQuery and Google Analytics, delivering a good user experience with responsive design and clear navigation. Security posture is solid with HTTPS enabled and no visible vulnerabilities, though explicit security headers and vulnerability disclosure mechanisms are absent. Privacy compliance is partial, with a privacy policy present but lacking a cookie consent mechanism. Overall, the site demonstrates high business credibility and trustworthiness, though improvements in security best practices and privacy compliance are recommended.
Detected Technologies
12 urgent findings need attention
2 critical · 10 high
- + 4 more findings in the full report below
Keep privacyrights.info under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
6 findings
45/100
GDPR Compliance
4 findings
53/100
NIS2 Compliance
7 findings
25/100
Email Security
5 findings
70/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
The Digital Advertising Alliance operates PrivacyRights.info as part of its mission to enforce responsible privacy practices in digital advertising. The website targets California consumers seeking to opt out of data sales under the CCPA, positioning itself as a trusted non-profit advocate. The business model centers on providing free consumer tools and education, supported by industry trade associations. The site’s partnerships with YourAdChoices and Political Ads programs enhance its ecosystem credibility. While no direct contact emails or phone numbers are provided, the site offers a contact form for support. The organization’s market position is strong within privacy advocacy, leveraging established branding and consistent messaging.
Security Posture Analysis
Comprehensive Security Assessment
The website employs HTTPS with anonymized IP tracking in Google Analytics, indicating attention to user privacy. However, the absence of explicit security headers such as Content Security Policy (CSP), HSTS, and X-Frame-Options reduces defense-in-depth. No vulnerability disclosure or incident response contacts are provided, limiting transparency for security issues. The site uses Drupal 7, which requires regular updates to mitigate known vulnerabilities. No exposed sensitive data or vulnerable libraries were detected in the HTML content. Overall, the security posture is good but could be enhanced by adopting modern security headers, publishing a security.txt file, and providing incident response contacts.
Strategic Recommendations
Priority Actions for Security Improvement
Implement security headers including CSP, HSTS, and X-Frame-Options to improve security posture.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Digital Advertising Alliance
Provides tools for California consumers to opt out of the sale of personal information under the California Consumer Privacy Act (CCPA). The site is operated by the Digital Advertising Alliance, a non-profit organization focused on responsible privacy practices in digital advertising.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enabled with anonymized IP in Google Analytics
- No exposed sensitive data in HTML
- Use of secure JavaScript libraries
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF challenges
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Weak X-Content-Type-Options configuration
LOWCurrent value: "nosniff, nosniff"
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
No DMARC reporting
LOWDMARC aggregate reports not configured
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 31 days
HSTS Not Enabled
MEDIUMHTTP Strict Transport Security (HSTS) is not configured
Mixed Content Detected
MEDIUM2 resources loaded over insecure HTTP
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
Domain Registration Details
- •Privacy/proxy registration detected
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
High-Risk Service Exposed: FTP
HIGHPort 21 (FTP) is publicly accessible - FTP - Often unencrypted file transfer
Critical Service Exposed: MySQL
CRITICALPort 3306 (MySQL) is publicly accessible - MySQL - Database server
Critical Service Exposed: PostgreSQL
CRITICALPort 5432 (PostgreSQL) is publicly accessible - PostgreSQL - Database server
How does privacyrights.info compare?
See how privacyrights.info stacks up against similar websites in the same industry.
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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PDF Report & Export
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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