Is retention.com Safe? Security Analysis for Retention.com
https://retention.comCheck if retention.com is a scam or legitimate. Free security scan and reviews.
Above Technology avg (72)
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Marketing Intelligence
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
Retention.com is a technology company specializing in identity resolution and retention marketing solutions primarily for ecommerce brands, publishers, and retailers. Their platform enables businesses to convert anonymous website visitors into known customers, boosting email list growth, remarketing effectiveness, and overall revenue. The company positions itself as an industry leader with over 1500 brands served and showcases strong customer success stories demonstrating significant ROI. The website is professionally designed, mobile-optimized, and integrates multiple modern marketing and analytics technologies including HubSpot, Facebook Pixel, ProfitWell, and Hotjar. Privacy and cookie compliance are well addressed with clear policies and consent mechanisms. Security posture is solid with HTTPS and SOC2 Type 2 certification, though some security headers could be improved and incident response details are not publicly available. The WHOIS data is missing or protected, which slightly reduces trustworthiness but is mitigated by the professional web presence and certifications. Overall, Retention.com presents as a credible and mature SaaS provider in the ecommerce marketing space.
Detected Technologies
6 urgent findings need attention
6 high
Keep retention.com under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
5 findings
60/100
GDPR Compliance
3 findings
68/100
NIS2 Compliance
7 findings
22/100
Email Security
2 findings
87/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Retention.com operates a SaaS business model focused on identity resolution and retention marketing, targeting ecommerce brands of various sizes including Shopify SMBs, mid-market, and enterprise clients. Their competitive advantage lies in real-time visitor identification and personalized remarketing capabilities that increase customer lifetime value and reduce acquisition costs. The company leverages integrations with leading ecommerce and marketing platforms to enhance client tech stacks. Their marketing ecosystem includes referral programs and partnerships with analytics and advertising platforms. The presence of SOC2 certification and detailed case studies indicates a focus on trust and compliance. The company appears to be medium-sized with a founding date around 2020. The lack of public WHOIS data suggests privacy protection or registration issues that warrant further verification.
Security Posture Analysis
Comprehensive Security Assessment
The website enforces HTTPS and displays a SOC2 Type 2 certification badge, indicating a commitment to security and compliance. Cookie consent mechanisms and privacy policies are comprehensive and GDPR compliant. However, explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options are not evident in the HTML source, representing an area for improvement. No security.txt or vulnerability disclosure policy is published, and no incident response contact information is provided, which could hinder rapid response to security incidents. No vulnerabilities or exposed sensitive data were detected in the site content. Overall, the security posture is good but could be enhanced by adding missing headers and transparency around incident handling.
Strategic Recommendations
Priority Actions for Security Improvement
Implement and publish a Content-Security-Policy header to mitigate XSS and related attacks.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Retention.com
Retention.com provides an identity resolution platform that helps businesses grow their email lists, reclaim abandoned shopping carts, and boost revenue through personalized remarketing and retention marketing.
excellent
consistent
Technical Stack
fast
excellent
good
good
Security Assessment
- HTTPS enforced
- SOC2 Type 2 certification
- Cookie consent banner
- No exposed sensitive data in HTML
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and no blocking detected
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 35 days
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does retention.com compare?
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🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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