Is smaily.com Safe? Security Analysis for Smaily - intentionally simple email marketing and automation
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
Smaily is a small Estonian technology company specializing in providing an intentionally simple email marketing and automation platform. Founded in 2014, it offers a SaaS model with key services including email marketing, template editing, landing pages, automation, transactional emails, and app integrations. The company emphasizes GDPR compliance, ISO/IEC certification, and excellent human customer support, positioning itself as a trustworthy and user-friendly alternative in the email marketing space. Technically, the website is built on WordPress with modern tools such as Yoast SEO, WPBakery, and Google Tag Manager, ensuring good performance, SEO, and mobile optimization. Security posture is strong with HTTPS, cookie consent mechanisms, and CAPTCHA protections, although DNSSEC is not enabled and some security headers could be improved. Overall, the domain registration data aligns well with the business claims, supporting legitimacy and trustworthiness.
Detected Technologies
9 urgent findings need attention
9 high
- + 1 more findings in the full report below
Keep smaily.com under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
7 findings
30/100
GDPR Compliance
1 finding
95/100
NIS2 Compliance
8 findings
17/100
Email Security
2 findings
87/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Smaily targets businesses and marketers seeking easy-to-use email marketing solutions with strong compliance and support. Its competitive advantage lies in simplicity, comprehensive features without restrictive free plans, and a personal touch in customer service. Revenue streams likely include subscription fees and consulting services. The company maintains an active partnership ecosystem, including the related domain sendsmaily.net for account management. Growth indicators include recent feature updates and a strong content marketing presence via blogs and e-library resources. Strategic observations suggest continued focus on compliance, customer experience, and expanding integrations to maintain market relevance.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a mature security posture with enforced HTTPS, clientTransferProhibited domain status, and a detailed cookie consent mechanism compliant with GDPR. Use of CAPTCHA on forms reduces spam and abuse risk. However, DNSSEC is not enabled, and some recommended security headers are not explicitly detected, representing areas for improvement. No vulnerabilities or exposed sensitive data were found in the HTML content. Incident response contact information and a vulnerability disclosure policy are not publicly available, which could be enhanced to improve security readiness and transparency.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC to enhance DNS security and prevent spoofing
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Smaily - intentionally simple email marketing and automation
Smaily is different. We’ll give you the most easy to use tool to send beautiful newsletters. For everything else we have integrations.
excellent
consistent
Technical Stack
fast
excellent
good
excellent
Security Assessment
- HTTPS enforced
- ClientTransferProhibited domain status
- Cookie consent mechanism implemented
- Use of CAPTCHA (Cloudflare Turnstile) on contact form
- No exposed sensitive data in HTML
- Use of security-focused plugins (e.g., WP Rocket for performance and security)
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is professionally designed and well maintained
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Soon
HIGHSSL certificate expires in 16 days
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
High-Risk Service Exposed: FTP
HIGHPort 21 (FTP) is publicly accessible - FTP - Often unencrypted file transfer
How does smaily.com compare?
See how smaily.com stacks up against similar websites in the same industry.
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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