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Is smarteyes.se a Scam? Security Check Results - Smarteyes

smarteyes.se Security Report Summary

smarteyes.se received a security score of 54 out of 100 in Guard's comprehensive security analysis, classified as "Elevated Risk". This report covers Smarteyes's website security posture. Smarteyes operates in the Retail industry in Sweden.

Smarteyes is a well-established Swedish retail optician chain founded in 2007, offering a wide range of eyewear products including glasses, sunglasses, and contact lenses, alongside professional eye care services such as eye examinations. The company emphasizes affordable, high-quality Scandinavian design and operates over 70 physical stores across Sweden. As part of the global EssilorLuxottica group, Smarteyes benefits from strong market positioning and brand recognition. The website supports online booking and subscription services, reflecting a modern e-commerce approach. Technically, the website is built on a modern stack including React and Next.js, integrated with advanced search via Algolia, and uses robust analytics and consent management tools such as Google Tag Manager and OneTrust. The site is hosted with Cloudflare, ensuring good performance and security. Accessibility and SEO best practices are well implemented, providing a good user experience across devices. From a security perspective, the site enforces HTTPS, employs multiple security headers, and avoids exposing sensitive data. While no explicit security policy or incident response information is published, the overall security posture is strong. Privacy compliance is evident with comprehensive privacy and cookie policies and active consent mechanisms, aligning with GDPR requirements. Overall, Smarteyes presents a professional, trustworthy, and user-friendly online presence with strong business credibility and technical maturity. Strategic recommendations include publishing a dedicated security policy, incident response contacts, and vulnerability disclosure information to further enhance trust and compliance.

The security scan identified 24 findings across security headers, SSL/TLS, DNS health, email security, GDPR compliance, and NIS2 compliance analysis modules.

Technologies detected: React, Next.js, Google Tag Manager, Algolia Search, OneTrust Cookie Consent, Cloudflare Insights, Adyen Payment, Auth0.

About this security scan

Guard performs automated security assessments of websites by analyzing SSL/TLS certificates, HTTP security headers, DNS configuration, email authentication protocols (SPF, DKIM, DMARC), GDPR compliance indicators, NIS2 directive compliance, network exposure, and AI-powered business intelligence. Each report provides domain-specific findings, risk scores, and actionable recommendations.

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Is smarteyes.se Safe? Security Analysis for Smarteyes

http://smarteyes.se

Check if smarteyes.se is a scam or legitimate. Free security scan and reviews.

RetailSwedenlarge
ReactNext.jsGoogle Tag ManagerAlgolia SearchOneTrust Cookie Consent+3 more
Analyzed 6/18/2025Completed 7:33:48 PM9mo ago
54
Security Score
MEDIUM RISK

Below Retail avg (56)

10,000+

Domains scanned

500+

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Domainsmarteyes.se
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VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

AI Summary

Smarteyes is a well-established Swedish retail optician chain founded in 2007, offering a wide range of eyewear products including glasses, sunglasses, and contact lenses, alongside professional eye care services such as eye examinations. The company emphasizes affordable, high-quality Scandinavian design and operates over 70 physical stores across Sweden. As part of the global EssilorLuxottica group, Smarteyes benefits from strong market positioning and brand recognition. The website supports online booking and subscription services, reflecting a modern e-commerce approach. Technically, the website is built on a modern stack including React and Next.js, integrated with advanced search via Algolia, and uses robust analytics and consent management tools such as Google Tag Manager and OneTrust. The site is hosted with Cloudflare, ensuring good performance and security. Accessibility and SEO best practices are well implemented, providing a good user experience across devices. From a security perspective, the site enforces HTTPS, employs multiple security headers, and avoids exposing sensitive data. While no explicit security policy or incident response information is published, the overall security posture is strong. Privacy compliance is evident with comprehensive privacy and cookie policies and active consent mechanisms, aligning with GDPR requirements. Overall, Smarteyes presents a professional, trustworthy, and user-friendly online presence with strong business credibility and technical maturity. Strategic recommendations include publishing a dedicated security policy, incident response contacts, and vulnerability disclosure information to further enhance trust and compliance.

Detected Technologies

ReactNext.jsGoogle Tag ManagerAlgolia SearchOneTrust Cookie ConsentCloudflare InsightsAdyen PaymentAuth0

11 urgent findings need attention

4 critical · 7 high

  • + 3 more findings in the full report below
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Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.

Security drift alerts

Risk score drops, new high-severity issues, and header hardening gaps

Compliance watch

GDPR / NIS2 posture changes with governance evidence snapshots

Infrastructure surface

Unexpected open services, SSL expiry, DNS & email authentication changes

Content & tracker intelligence

Marketing tech shifts, analytics drift, and AI recommendation updates

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Security Headers

3 findings

70/100

GDPR Compliance

4 findings

15/100

NIS2 Compliance

8 findings

5/100

Email Security

3 findings

85/100

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Smarteyes operates in the retail sector specializing in optical products and eye care services. Its competitive advantage lies in combining affordable pricing with Scandinavian design and professional optician services. The business model includes both physical retail and online sales, with innovative subscription offerings for eyewear and contact lenses. The company targets a broad demographic in Sweden, emphasizing accessibility and quality. Being part of EssilorLuxottica provides strategic partnerships and supply chain advantages. Growth indicators include a large store network and digital transformation initiatives. The partnership ecosystem includes payment providers like Klarna and technology partners such as Algolia and OneTrust.

Extracted Contact Information

Marketing Intelligence Data

Company Registration

Legal Name:

SYNOPTIK SWEDEN AB

Registration Number:

556607-7904

Security Posture Analysis

Comprehensive Security Assessment

The website demonstrates a mature security posture with enforced HTTPS, comprehensive security headers, and no visible exposure of sensitive information. The use of modern frameworks and secure third-party integrations further strengthens security. However, the absence of a publicly available security policy or incident response contact details represents a compliance gap. No known vulnerabilities or outdated libraries were detected in the provided content. The site respects user privacy with consent mechanisms and transparent policies, indicating a strong security culture. Overall, the risk is low but could be improved by enhancing transparency and incident readiness.

Strategic Recommendations

Priority Actions for Security Improvement

1

Publish a dedicated security policy page outlining security practices and commitments.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Smarteyes

Description:

På Smarteyes vill vi att alla ska ha råd med designade glasögon av hög kvalitet. Boka synundersökning hos en av våra optiker snabbt och enkelt online. Smarteyes erbjuder prisvärda glasögon, solglasögon och kontaktlinser med skandinavisk design och professionell ögonvård.

Key Services:
Synundersökning (eye examinations)Glasögon (glasses)Solglasögon (sunglasses)Kontaktlinser (contact lenses)Online bookingSubscription services for glasses and lenses
Content Quality:

good

Branding:

consistent

Technical Stack

Technologies:
ReactNext.jsGoogle Tag ManagerAlgolia SearchOneTrust Cookie ConsentCloudflare InsightsAdyen PaymentAuth0
Frameworks:
Next.js
Platforms:
Web
Performance:

fast

Mobile:

good

Accessibility:

good

SEO:

good

Security Assessment

Security Score:
90/100
Best Practices:
  • HTTPS enforced
  • Multiple security headers present
  • No exposed sensitive data in HTML
  • Secure forms with proper labels and ARIA attributes

Analytics & Tracking

Services:
Google AnalyticsCloudflare InsightsAlgolia Insights
Tracking Level:moderate
Privacy Compliance:good

Advertising & Marketing

Ad Networks:
Klarna
Tracking Pixels:
Cloudflare InsightsOneTrust
Marketing Tools:
Algolia InsightsMonetate
Transparency Level:good

Website Quality Assessment

Design Quality:good
User Experience:good
Content Relevance:good
Navigation Clarity:good
Professionalism:good
Trustworthiness:high

Key Observations

1

Website is fully accessible with no blocking or WAF challenges.

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🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

70/100
Score

Missing X-Frame-Options header

HIGH

Prevents clickjacking attacks

Weak X-XSS-Protection configuration

LOW

Current value: "0"

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

15/100
Score

No Privacy Policy found

HIGH

GDPR requires a clear and accessible privacy policy

EU business without adequate privacy measures

CRITICAL

EU businesses are subject to strict GDPR requirements

Third-party services without privacy policy

HIGH

Detected services: Google Analytics, Facebook, LinkedIn, YouTube

No HTTPS encryption

CRITICAL

GDPR requires appropriate security measures for personal data

GDPR Compliance Analysis

Privacy Policy0% confidence
Cookie Policy85% confidence
Contact Information Found90% confidence
emailphone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

5/100
Score

No HTTPS encryption

CRITICAL

NIS2 requires appropriate technical measures including encryption

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

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📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

85/100
Score

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 include:spf.protection.outlook.com include:_spf.marketcheck.se include:_spftiny.h1.se include:_spf.online.superoffice.com ip4:194.103.118.210 ip4:217.28.201.16 -all
DNS Lookups:4/10
Policy:-all
DKIM Selectors Found
Selector:selector1(1296-bit rsa)
Selector:selector2(1416-bit rsa)
Selector:s1(1440-bit rsa)
DMARC Details
Policy:reject
Subdomain Policy:reject
Aggregate Reports:dmarc_rua@emaildefense.proofpoint.com
Forensic Reports:dmarc_ruf@emaildefense.proofpoint.com

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

0/100
Score

No HTTPS Encryption

CRITICAL

Website does not use HTTPS encryption, making all data transmission vulnerable to interception

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

70/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

Domain Transfer Lock Not Enabled

MEDIUM

Domain can be transferred without authorization

Domain Delete Lock Not Enabled

LOW

Domain can be deleted without additional verification

Domain Registration Details

Domain Age
19 years(mature)
Expiry Risk
none(88 days)
Protection Level
noneDNSSEC OFF
Suspicious Indicators Detected
  • No domain protection locks enabled

DNS Records

A Records:104.18.0.2, 104.18.1.2
AAAA Records:2606:4700::6812:2, 2606:4700::6812:102
Name Servers:
dave.ns.cloudflare.com
naomi.ns.cloudflare.com
MX Records:
10: smarteyes-se.mail.protection.outlook.com
SOA:Serial: 2374611340, TTL: 1800s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:35ms

SPF Analysis

SPF Record:
v=spf1 include:spf.protection.outlook.com include:_spf.marketcheck.se include:_spftiny.h1.se include:_spf.online.superoffice.com ip4:194.103.118.210 ip4:217.28.201.16 -all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

How does smarteyes.se compare?

See how smarteyes.se stacks up against similar websites in the same industry.

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built on a modern, scalable infrastructure using React and Next.js, supported by Hippo CMS (Bloomreach) for content management. It leverages advanced search capabilities via Algolia and integrates multiple analytics and marketing tools including Google Tag Manager and OneTrust for consent management. Hosting through Cloudflare ensures fast content delivery and security. The site is mobile-optimized with good accessibility features and SEO metadata. Performance indicators suggest fast loading times and responsive design. The technical stack is well-chosen for an e-commerce and service-oriented retail platform, with opportunities to further optimize by consolidating scripts and enhancing security transparency.
Professional PDF & Marketing Data

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PDF Report & Export

PDF download, email delivery, unlock code

39.90 €one-time • Incl. 21% VAT

Marketing Intelligence

Contact emails, phone numbers & warm leads

49.90 €one-time • Incl. 21% VAT

Plan Comparison

FeaturePDF ReportMarketing+
Full security analysis
Professional PDF export
Email delivery
Lifetime access + unlock code
Contact emails & phones
Marketing outreach data

Already purchased?

Order summary

Domainsmarteyes.se
Access tierFull report or marketing add-on

Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.

VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

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