Is smarteyes.se Safe? Security Analysis for Smarteyes
http://smarteyes.seCheck if smarteyes.se is a scam or legitimate. Free security scan and reviews.
Below Retail avg (56)
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
Smarteyes is a well-established Swedish retail optician chain founded in 2007, offering a wide range of eyewear products including glasses, sunglasses, and contact lenses, alongside professional eye care services such as eye examinations. The company emphasizes affordable, high-quality Scandinavian design and operates over 70 physical stores across Sweden. As part of the global EssilorLuxottica group, Smarteyes benefits from strong market positioning and brand recognition. The website supports online booking and subscription services, reflecting a modern e-commerce approach. Technically, the website is built on a modern stack including React and Next.js, integrated with advanced search via Algolia, and uses robust analytics and consent management tools such as Google Tag Manager and OneTrust. The site is hosted with Cloudflare, ensuring good performance and security. Accessibility and SEO best practices are well implemented, providing a good user experience across devices. From a security perspective, the site enforces HTTPS, employs multiple security headers, and avoids exposing sensitive data. While no explicit security policy or incident response information is published, the overall security posture is strong. Privacy compliance is evident with comprehensive privacy and cookie policies and active consent mechanisms, aligning with GDPR requirements. Overall, Smarteyes presents a professional, trustworthy, and user-friendly online presence with strong business credibility and technical maturity. Strategic recommendations include publishing a dedicated security policy, incident response contacts, and vulnerability disclosure information to further enhance trust and compliance.
Detected Technologies
11 urgent findings need attention
4 critical · 7 high
- + 3 more findings in the full report below
Keep smarteyes.se under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
3 findings
70/100
GDPR Compliance
4 findings
15/100
NIS2 Compliance
8 findings
5/100
Email Security
3 findings
85/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Smarteyes operates in the retail sector specializing in optical products and eye care services. Its competitive advantage lies in combining affordable pricing with Scandinavian design and professional optician services. The business model includes both physical retail and online sales, with innovative subscription offerings for eyewear and contact lenses. The company targets a broad demographic in Sweden, emphasizing accessibility and quality. Being part of EssilorLuxottica provides strategic partnerships and supply chain advantages. Growth indicators include a large store network and digital transformation initiatives. The partnership ecosystem includes payment providers like Klarna and technology partners such as Algolia and OneTrust.
Extracted Contact Information
Marketing Intelligence Data
Physical Addresses (1)
Company Registration
SYNOPTIK SWEDEN AB
556607-7904
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a mature security posture with enforced HTTPS, comprehensive security headers, and no visible exposure of sensitive information. The use of modern frameworks and secure third-party integrations further strengthens security. However, the absence of a publicly available security policy or incident response contact details represents a compliance gap. No known vulnerabilities or outdated libraries were detected in the provided content. The site respects user privacy with consent mechanisms and transparent policies, indicating a strong security culture. Overall, the risk is low but could be improved by enhancing transparency and incident readiness.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a dedicated security policy page outlining security practices and commitments.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Smarteyes
På Smarteyes vill vi att alla ska ha råd med designade glasögon av hög kvalitet. Boka synundersökning hos en av våra optiker snabbt och enkelt online. Smarteyes erbjuder prisvärda glasögon, solglasögon och kontaktlinser med skandinavisk design och professionell ögonvård.
good
consistent
Technical Stack
fast
good
good
good
Security Assessment
- HTTPS enforced
- Multiple security headers present
- No exposed sensitive data in HTML
- Secure forms with proper labels and ARIA attributes
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF challenges.
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Weak X-XSS-Protection configuration
LOWCurrent value: "0"
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Privacy Policy found
HIGHGDPR requires a clear and accessible privacy policy
EU business without adequate privacy measures
CRITICALEU businesses are subject to strict GDPR requirements
Third-party services without privacy policy
HIGHDetected services: Google Analytics, Facebook, LinkedIn, YouTube
No HTTPS encryption
CRITICALGDPR requires appropriate security measures for personal data
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No HTTPS encryption
CRITICALNIS2 requires appropriate technical measures including encryption
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
No HTTPS Encryption
CRITICALWebsite does not use HTTPS encryption, making all data transmission vulnerable to interception
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Transfer Lock Not Enabled
MEDIUMDomain can be transferred without authorization
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
Domain Registration Details
- •No domain protection locks enabled
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does smarteyes.se compare?
See how smarteyes.se stacks up against similar websites in the same industry.
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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PDF Report & Export
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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