Is smsbump.com Safe? Security Analysis for Yotpo
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
Yotpo is a technology company specializing in marketing automation solutions for ecommerce businesses, with a strong focus on SMS marketing. The company offers a comprehensive platform that integrates SMS marketing with other retention marketing tools such as reviews, loyalty programs, and email marketing. The website demonstrates a mature digital infrastructure, leveraging advanced analytics and marketing technologies including Segment, Amplitude, Marketo, and Google Tag Manager. The site is well-optimized for SEO and mobile devices, providing an excellent user experience. Security posture is solid with HTTPS enforced and privacy consent mechanisms in place, though explicit security policies and incident response information are not publicly detailed. The absence of WHOIS data slightly reduces trust but the overall professional presentation and consistent branding indicate a legitimate and established business.
Detected Technologies
8 urgent findings need attention
8 high
Keep smsbump.com under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
8 findings
15/100
GDPR Compliance
1 finding
85/100
NIS2 Compliance
8 findings
17/100
Email Security
3 findings
85/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Yotpo positions itself as a leader in the ecommerce marketing technology sector, targeting online retailers and marketers seeking to enhance customer engagement and revenue through SMS and other digital marketing channels. Its SaaS business model focuses on providing integrated marketing solutions that drive retention and conversion. The company maintains a strong partnership ecosystem and uses multiple third-party marketing and analytics tools to optimize performance. The website content and structured data reflect a large enterprise with a global reach, though specific geographic headquarters or founding year are not disclosed. The company’s social media presence and comprehensive product offerings support its competitive advantage in the market.
Security Posture Analysis
Comprehensive Security Assessment
The website employs HTTPS and integrates several security best practices such as nonce tokens for AJAX requests and cookie consent mechanisms. However, explicit security headers like Content-Security-Policy and X-Frame-Options are not clearly present in the HTML source. There is no publicly available security policy or incident response contact information, which are areas for improvement. The extensive use of third-party scripts necessitates ongoing vulnerability management. No immediate vulnerabilities or exposed sensitive data were detected. Overall, the security posture is good but could be enhanced with more transparency and formalized policies.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a dedicated security policy and incident response page to improve transparency and trust.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Yotpo
Drive revenue with Yotpo's SMS marketing platform. Invest in data-driven campaigns, deliver relevant messages, and scale with confidence.
excellent
consistent
Technical Stack
moderate
good
good
excellent
Security Assessment
- HTTPS enforced
- No exposed sensitive data in HTML
- Use of nonce tokens in AJAX requests
- Privacy consent mechanism implemented
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and professional design.
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 85 days
Mixed Content Detected
MEDIUM1 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does smsbump.com compare?
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🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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