Is splitmetrics.com Safe? Security Analysis for SplitMetrics, Inc.
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Below Technology avg (72)
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
SplitMetrics, Inc. is a technology company specializing in mobile app growth solutions, focusing on Apple Ads optimization, app launch validation, A/B testing, and app store optimization (ASO). The company offers a suite of products including SplitMetrics Acquire for Apple Ads automation, SplitMetrics Optimize for app testing, App Radar for ASO, and a dedicated agency service for fully managed app growth. Positioned as a trusted Apple Ads partner with AI-driven marketing solutions, SplitMetrics targets mobile-first companies, app publishers, and game developers seeking to scale user acquisition and improve marketing efficiency. Technically, the website is built on WordPress CMS, leveraging modern technologies such as Google Tag Manager and jQuery, hosted with Cloudflare DNS and GoDaddy registrar. The site demonstrates excellent performance, mobile optimization, and SEO practices, with a professional and consistent branding approach. The infrastructure supports a fast, accessible, and user-friendly experience. From a security perspective, the site enforces HTTPS with strong domain registration protections but lacks DNSSEC and some recommended security headers. There is no explicit incident response contact or vulnerability disclosure mechanism visible, which could be improved. Privacy compliance is good with a comprehensive privacy policy and GDPR adherence, though no cookie consent mechanism was detected. Overall, SplitMetrics presents a mature, credible, and professional online presence with strong business credibility and technical implementation. Strategic improvements in security headers, DNSSEC, and incident response transparency would enhance their security posture and trustworthiness further.
Detected Technologies
8 urgent findings need attention
8 high
Keep splitmetrics.com under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
6 findings
45/100
GDPR Compliance
3 findings
65/100
NIS2 Compliance
8 findings
17/100
Email Security
4 findings
80/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
SplitMetrics operates in the competitive mobile marketing technology sector, offering a comprehensive ecosystem of products and services tailored for app growth. Their business model combines SaaS offerings with agency services, enabling diversified revenue streams. The company leverages AI and automation to differentiate itself and maintain a competitive edge. Partnerships with industry leaders like AppsFlyer and integration with popular marketing tools strengthen their market position. The target customers are mobile-first companies and app publishers aiming to optimize Apple Ads campaigns and improve app store performance. The company’s longevity since 2014 and multiple awards indicate stable growth and market acceptance. Their strategic focus on AI-driven insights and full-funnel marketing solutions positions them well for continued expansion.
Security Posture Analysis
Comprehensive Security Assessment
The security maturity of SplitMetrics is solid but with room for enhancement. HTTPS is properly implemented, and domain registration includes multiple client protection statuses, reducing risk of unauthorized changes. However, DNSSEC is not enabled, which is a recommended best practice to prevent DNS spoofing. The absence of explicit security headers like Content-Security-Policy and X-Frame-Options could expose the site to certain web-based attacks. No direct incident response or abuse contact emails are published, limiting transparency for security researchers. No security.txt or vulnerability disclosure page was found, which is a modern standard for responsible disclosure. Overall, the site follows good security hygiene but should adopt additional measures to strengthen defenses and compliance.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
SplitMetrics, Inc.
An ecosystem of products and services for Apple Ads optimization, app launch, A/B testing, ASO and fully-managed app growth.
excellent
consistent
Technical Stack
fast
excellent
good
excellent
Security Assessment
- HTTPS enforced
- Domain status includes clientDeleteProhibited and other EPP protections
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is professionally designed and well-structured
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No DMARC reporting
LOWDMARC aggregate reports not configured
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 65 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does splitmetrics.com compare?
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🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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PDF Report & Export
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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