Is sportland.com Safe? Security Analysis for Sportland
http://sportland.comCheck if sportland.com is a scam or legitimate. Free security scan and reviews.
Above Retail avg (56)

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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
Sportland is a well-established retail company specializing in sporting goods and apparel, operating primarily in the Baltic states and Finland with a strong e-commerce presence offering worldwide delivery. The company has a significant market position as the largest sporting goods retailer in the Baltics, supported by over 50 physical stores and a modern online platform. The website leverages modern technologies including React-based PWA and Magento PWA Studio, ensuring a good user experience and mobile optimization. Security posture is solid with HTTPS enforcement and domain transfer protections, though improvements can be made in DNSSEC and security headers. Privacy compliance is well addressed with clear policies and consent mechanisms. Overall, the site reflects a professional and trustworthy business with good technical infrastructure.
Detected Technologies
7 urgent findings need attention
7 high
Keep sportland.com under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
3 findings
70/100
GDPR Compliance
3 findings
68/100
NIS2 Compliance
8 findings
17/100
Email Security
4 findings
75/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Sportland's market positioning as a leading sporting goods retailer in the Baltics is supported by a broad product offering and multi-channel sales approach. The business model focuses on retail and e-commerce, targeting sports enthusiasts and leisure consumers. The company benefits from regional sister sites tailored to local markets and partnerships with technology providers like Scandiweb. The presence of social media channels with substantial followers indicates active customer engagement. The company appears to have a mature digital ecosystem with integrated analytics and marketing tools, supporting growth and customer insights.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a mature security posture with HTTPS and clientTransferProhibited domain status. However, the absence of DNSSEC and some security headers like Content-Security-Policy and Referrer-Policy represent areas for enhancement. No visible vulnerability disclosures or incident response contacts were found, which could be improved to increase transparency and readiness. The use of monitoring tools like New Relic indicates proactive performance and error tracking. Overall, the security measures are adequate but could be strengthened to align with best practices.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC on the domain to enhance DNS security.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Sportland
First Sportland stores opened in 1997 in Pärnu, Tallinn and Tartu. Today, Sportland is the largest sporting goods retailer in the Baltics. There are over 50 Sportland stores in three Baltic states. In addition, the company operates in Finland and Sportland’s e-store offers worldwide delivery. Sportland’s wide selection offers apparel and everything else needed for sporting and leisure. Sportland’s mission is to make young people’s lives more interesting, better, and emotional.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced
- ClientTransferProhibited domain status
- No exposed sensitive data in HTML
- Use of security monitoring tools (New Relic)
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and interactive features.
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 41 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does sportland.com compare?
See how sportland.com stacks up against similar websites in the same industry.
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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