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Is visualwebsiteoptimizer.com a Scam? Security Check Results - VWO

visualwebsiteoptimizer.com Security Report Summary

visualwebsiteoptimizer.com received a security score of 79 out of 100 in Guard's comprehensive security analysis, classified as "Moderate Risk". This report covers VWO's website security posture. VWO operates in the Technology industry in United States.

VWO is a well-established enterprise SaaS company specializing in digital experience optimization, experimentation, and conversion rate optimization. Founded in 2000, it holds a market-leading position serving fast-growing companies with a comprehensive suite of services. The website reflects a mature digital presence with excellent content quality, professional design, and strong SEO practices. Technically, the site is built on WordPress with integrations of advanced analytics and marketing tools such as Google Analytics, Matomo, Marketo, and Cloudflare DNS services, ensuring robust performance and scalability. Security posture is strong with HTTPS enforcement, domain locking, and use of security monitoring tools, although DNSSEC is not enabled. Privacy compliance is well addressed with clear privacy and cookie policies and consent mechanisms. Overall, the website and domain data indicate a trustworthy and credible business with a high level of digital maturity.

The security scan identified 21 findings across security headers, SSL/TLS, DNS health, email security, GDPR compliance, and NIS2 compliance analysis modules.

Technologies detected: Google Analytics, Google Tag Manager, Matomo, Marketo, Cloudflare DNS, VWO SmartCode, Sentry.

About this security scan

Guard performs automated security assessments of websites by analyzing SSL/TLS certificates, HTTP security headers, DNS configuration, email authentication protocols (SPF, DKIM, DMARC), GDPR compliance indicators, NIS2 directive compliance, network exposure, and AI-powered business intelligence. Each report provides domain-specific findings, risk scores, and actionable recommendations.

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Is visualwebsiteoptimizer.com Safe? Security Analysis for VWO

https://visualwebsiteoptimizer.com

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TechnologyUnited Statesenterprise
Google AnalyticsGoogle Tag ManagerMatomoMarketoCloudflare DNS+2 more
Analyzed 10/7/2025Completed 12:56:02 PM6mo ago
79
Security Score
LOW RISK

Above Technology avg (72)

10,000+

Domains scanned

500+

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Domainvisualwebsiteoptimizer.com
Access tierFull report or marketing add-on

Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.

VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

AI Summary

VWO is a well-established enterprise SaaS company specializing in digital experience optimization, experimentation, and conversion rate optimization. Founded in 2000, it holds a market-leading position serving fast-growing companies with a comprehensive suite of services. The website reflects a mature digital presence with excellent content quality, professional design, and strong SEO practices. Technically, the site is built on WordPress with integrations of advanced analytics and marketing tools such as Google Analytics, Matomo, Marketo, and Cloudflare DNS services, ensuring robust performance and scalability. Security posture is strong with HTTPS enforcement, domain locking, and use of security monitoring tools, although DNSSEC is not enabled. Privacy compliance is well addressed with clear privacy and cookie policies and consent mechanisms. Overall, the website and domain data indicate a trustworthy and credible business with a high level of digital maturity.

Detected Technologies

Google AnalyticsGoogle Tag ManagerMatomoMarketoCloudflare DNSVWO SmartCodeSentry

4 urgent findings need attention

4 high

Continuous monitoring

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Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.

Security drift alerts

Risk score drops, new high-severity issues, and header hardening gaps

Compliance watch

GDPR / NIS2 posture changes with governance evidence snapshots

Infrastructure surface

Unexpected open services, SSL expiry, DNS & email authentication changes

Content & tracker intelligence

Marketing tech shifts, analytics drift, and AI recommendation updates

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Security Headers

3 findings

70/100

GDPR Compliance

No critical findings yet

100/100

NIS2 Compliance

5 findings

57/100

Email Security

3 findings

82/100

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

VWO operates in the technology sector, focusing on marketing technology and digital optimization. Its SaaS business model targets enterprise and fast-growing companies seeking to improve user experience and conversion rates through experimentation. The company leverages a strong partnership ecosystem and marketing stack, including Bing Ads and Marketo, to drive growth. The domain age and WHOIS data support its established market presence. The company maintains consistent branding and trust signals such as social media presence and structured contact information. No parent or subsidiary companies were identified, indicating an independent operation.

Security Posture Analysis

Comprehensive Security Assessment

The website demonstrates a mature security posture with HTTPS enforced, domain transfer and update locks set, and use of Cloudflare DNS services. Security headers are present, and monitoring via Sentry is implemented. No critical vulnerabilities or exposed sensitive data were detected. However, the absence of DNSSEC and a public security policy or incident response contact reduces the overall security completeness. There is no published vulnerability disclosure or security.txt file, which could enhance transparency and trust. Privacy policies and cookie consent mechanisms are comprehensive and GDPR compliant, supporting regulatory adherence.

Strategic Recommendations

Priority Actions for Security Improvement

1

Enable DNSSEC to enhance DNS security and prevent spoofing.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

VWO

Description:

VWO is the market-leading digital experience optimization solution that fast-growing companies use for experimentation & conversion rate optimization.

Key Services:
digital experience optimizationexperimentationconversion rate optimization
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
Google AnalyticsGoogle Tag ManagerMatomoMarketoCloudflare DNSVWO SmartCodeSentry
Frameworks:
Yoast SEOWPML (WordPress Multilingual Plugin)Schema.org structured data
Platforms:
WordPress
Performance:

fast

Mobile:

excellent

Accessibility:

good

SEO:

excellent

Security Assessment

Security Score:
85/100
Best Practices:
  • HTTPS enforced
  • Client transfer and update prohibited domain status
  • Use of security monitoring (Sentry)
  • No DNSSEC but domain locked
  • Use of Cloudflare DNS

Analytics & Tracking

Services:
Google AnalyticsMatomo
Tracking Level:extensive
Privacy Compliance:good

Advertising & Marketing

Ad Networks:
Bing Ads
Tracking Pixels:
MatomoMarketo MunchkinBing Ads Pixel
Marketing Tools:
MarketoVWO SmartCode
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:excellent
Content Relevance:excellent
Navigation Clarity:excellent
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is fully accessible with no blocking or WAF challenges.

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🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

70/100
Score

Missing X-Frame-Options header

HIGH

Prevents clickjacking attacks

Missing X-XSS-Protection header

MEDIUM

Legacy XSS protection (deprecated but still recommended)

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

100/100
Score
No issues found

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy85% confidence
Contact Information Found90% confidence
emailphone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

57/100
Score

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

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📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

82/100
Score

Complex SPF record

LOW

Too many include statements can cause lookup limits

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 mx ip4:34.102.174.170 ip4:103.117.159.0/24 ip4:103.103.198.0/24 include:_spf.google.com include:sendgrid.net include:mail.zendesk.com include:mktomail.com include:zcsend.net include:spf.zoho.in include:_spf.salesforce.com ~all
DNS Lookups:8/10
Policy:~all
DKIM Selectors Found
Selector:google(1416-bit rsa)
Selector:k1(1296-bit rsa)
Selector:s1(1440-bit rsa)
DMARC Details
Policy:quarantine
Subdomain Policy:quarantine
Aggregate Reports:dmarc@vwo.com
Forensic Reports:dmarc@vwo.com

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

52/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

SSL Certificate Expires Within 90 Days

MEDIUM

SSL certificate expires in 67 days

Weak SSL Key Length

HIGH

SSL certificate uses 256-bit key, which is considered weak

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

80/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

Domain Delete Lock Not Enabled

LOW

Domain can be deleted without additional verification

Domain Registration Details

Domain Age
25 years(mature)
Expiry Risk
none(2507 days)
Protection Level
moderateDNSSEC OFF

DNS Records

A Records:172.67.72.116, 104.26.1.65, 104.26.0.65
Name Servers:
bonnie.ns.cloudflare.com
jay.ns.cloudflare.com
MX Records:
20: alt1.aspmx.l.google.com
10: aspmx.l.google.com
30: alt2.aspmx.l.google.com
SOA:Serial: 2384972947, TTL: 1800s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:101ms

SPF Analysis

SPF Record:
v=spf1 mx ip4:34.102.174.170 ip4:103.117.159.0/24 ip4:103.103.198.0/24 include:_spf.google.com include:sendgrid.net include:mail.zendesk.com include:mktomail.com include:zcsend.net include:spf.zoho.in include:_spf.salesforce.com ~all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

How does visualwebsiteoptimizer.com compare?

See how visualwebsiteoptimizer.com stacks up against similar websites in the same industry.

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built on WordPress CMS with advanced SEO plugins like Yoast and multilingual support via WPML. It uses a modern tech stack including Google Analytics, Matomo, Marketo, and Cloudflare DNS/CDN services. Performance is optimized with asynchronous script loading and preconnect hints. Mobile optimization and accessibility are well implemented. The site uses structured data (JSON-LD) for organization and website schema, enhancing search engine understanding. No technical debt or deprecated libraries were detected. Opportunities exist to further modernize by enabling DNSSEC and enhancing security transparency.
Professional PDF & Marketing Data

Download the visualwebsiteoptimizer.com report as PDF

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PDF Report & Export

PDF download, email delivery, unlock code

39.90 €one-time • Incl. 21% VAT

Marketing Intelligence

Contact emails, phone numbers & warm leads

49.90 €one-time • Incl. 21% VAT

Plan Comparison

FeaturePDF ReportMarketing+
Full security analysis
Professional PDF export
Email delivery
Lifetime access + unlock code
Contact emails & phones
Marketing outreach data

Already purchased?

Order summary

Domainvisualwebsiteoptimizer.com
Access tierFull report or marketing add-on

Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.

VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

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