Is whatstheword.co Safe? Security Analysis for Alchemy Advertising Pvt. Ltd.
https://whatstheword.coCheck if whatstheword.co is a scam or legitimate. Free security scan and reviews.
Below Media avg (58)
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
WORD is an influencer marketing agency based in India, owned by Alchemy Advertising Pvt. Ltd., a subsidiary of The Alchemy Group. The company specializes in connecting brands with social media influencers to build brand awareness and engagement through managed campaigns and a self-serve influencer marketplace. The website demonstrates a professional presence with good content quality, clear navigation, and consistent branding. The target audience includes brands seeking influencer marketing services and social media influencers looking to build their brand. Technically, the website uses modern JavaScript libraries and tracking tools, hosted on reliable infrastructure with Amazon S3 for media assets and Name.com for DNS. Security posture is good with HTTPS enforced and domain transfer protection, but lacks DNSSEC and security headers. Privacy compliance is basic with a privacy policy present but no cookie consent mechanism. No direct company contact emails or phone numbers are published, relying mainly on forms and social media for contact. Overall, the website is trustworthy and legitimate with a moderate to good security and privacy posture.
Detected Technologies
12 urgent findings need attention
12 high
- + 4 more findings in the full report below
Keep whatstheword.co under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
8 findings
15/100
GDPR Compliance
4 findings
53/100
NIS2 Compliance
9 findings
2/100
Email Security
3 findings
85/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
The company operates in the media sector focusing on influencer marketing, a growing digital marketing niche. Its business model includes managed influencer campaigns (WORD Plus) and a self-serve platform (WORD Marketplace) targeting brands and influencers. The parent company, The Alchemy Group, provides a broader ecosystem and credibility. The website showcases multiple case studies with measurable campaign results, indicating operational maturity and client engagement. Social media integration and tracking tools support marketing efforts. The absence of direct contact details may limit immediate trust but is mitigated by active social channels and newsletter subscription. The company appears positioned as a small but established player in the Indian influencer marketing space with potential for growth.
Security Posture Analysis
Comprehensive Security Assessment
The website enforces HTTPS and uses domain transfer protection, which are strong security indicators. However, the lack of DNSSEC and absence of security headers such as Content-Security-Policy and X-Frame-Options represent areas for improvement. No exposed sensitive data or vulnerable libraries were detected in the HTML content. Form inputs use client-side validation but no visible server-side security policies or incident response contacts are published. Privacy compliance is partial with a privacy policy but no cookie consent banner. Overall, the security posture is moderate but could be enhanced by implementing recommended headers, DNSSEC, and publishing security policies.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Alchemy Advertising Pvt. Ltd.
WORD is an influencer marketing agency in India that connects brands with influencers for brand building, content creation and awareness.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced
- ClientTransferProhibited domain status
- No exposed sensitive data in HTML
- Use of form validation (Parsley.js)
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF challenges
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: energy, transport, digital
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 50 days
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Potential Subdomain Takeover
HIGHSubdomain blog.whatstheword.co points to unregistered service abm-wordpress-sites-953253049.us-east-1.elb.amazonaws.com
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
No DMARC Record
MEDIUMDMARC policy not configured
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Service Exposed: SSH
MEDIUMPort 22 (SSH) is publicly accessible - SSH - Secure but can be brute-forced
How does whatstheword.co compare?
whatstheword.co scores below average. Browse similar domains to see how competitors handle security.
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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