Is xad.com Safe? Security Analysis for GroundTruth
https://xad.comCheck if xad.com is a scam or legitimate. Free security scan and reviews.
Above Technology avg (72)
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
GroundTruth, formerly known as xAd, is a leading location-based advertising platform that provides advertisers with powerful tools to drive in-store visits and real business results. The company offers a comprehensive suite of targeting products and media channels, leveraging its proprietary Blueprints technology and a global footprint across 21 countries. The website reflects a mature digital presence with professional branding, extensive use of modern marketing and analytics technologies, and a strong focus on privacy compliance. While the WHOIS data is unavailable, the website content and social media presence support the legitimacy of the business. The technical infrastructure is built on WordPress with integrations of multiple third-party analytics and advertising tools, ensuring robust tracking and user engagement capabilities. Security posture is good with HTTPS enforced and no obvious vulnerabilities, though some security headers could be improved. Overall, the site provides a trustworthy and professional experience for its target audience of advertisers and marketers.
Detected Technologies
7 urgent findings need attention
7 high
Keep xad.com under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
2 findings
90/100
GDPR Compliance
2 findings
83/100
NIS2 Compliance
9 findings
2/100
Email Security
4 findings
80/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
GroundTruth operates in the advertising technology sector, focusing on location-based targeting and audience insights. Its competitive advantage lies in its proprietary data and technology platform, which enables precise targeting and measurement of physical visits. The business model is platform-based, offering both managed and self-serve services. The company has demonstrated growth through acquisitions such as WeatherBug and maintains a strong partnership ecosystem evident from its social media and external integrations. The website content is rich with product details, case studies, and resources, indicating a mature marketing strategy aimed at enterprise and large business clients.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a solid security posture with HTTPS enabled and no visible exposure of sensitive data. The use of multiple third-party scripts introduces some risk, but these are standard in the industry and appear well-managed. The absence of explicit security policies or incident response information is a gap that could be addressed to enhance trust. Security headers are partially implemented; adding Content-Security-Policy and other headers would strengthen defenses. No critical vulnerabilities or malware indicators were found during analysis.
Strategic Recommendations
Priority Actions for Security Improvement
Implement and enforce Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options headers to enhance security.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
GroundTruth
GroundTruth is a location-based advertising platform that drives in-store visits and real business results. Formerly known as xAd, it offers location-driven insights and advertising solutions across multiple media channels.
excellent
consistent
Technical Stack
moderate
excellent
good
excellent
Security Assessment
- HTTPS enforced
- No exposed sensitive data in HTML
- Use of third-party security and analytics scripts
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and professional design
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Weak Referrer-Policy configuration
LOWCurrent value: "no-referrer-when-downgrade"
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: energy, transport, banking, digital
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 52 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does xad.com compare?
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🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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PDF Report & Export
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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