Is goodness.inc Safe? Security Analysis for Goodness, Inc.
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
Goodness, Inc. is a user-first digital commerce partner specializing in helping direct-to-consumer (DTC) brands thrive in the digital economy. The company offers a comprehensive suite of services including DTC strategy, design, technology, and marketing activation, serving notable clients such as OREO, CLIF, and Papa & Barkley. Their market position is that of a specialized, boutique agency with a strong focus on delivering best-in-class digital experiences for modern brands. The business is US-based, relatively new (established in 2023), and operates with a small but professional team. Technically, the website is built on modern frameworks like Nuxt.js and Vue.js, leveraging Cloudflare for DNS and DigitalOcean for media hosting. The site integrates multiple marketing and analytics tools including Google Analytics, Google Tag Manager, HubSpot, and social media pixels. However, the site suffers from slow performance and lacks a valid SSL certificate, which is a critical security concern. Mobile optimization and accessibility are good, and SEO practices are well implemented. From a security perspective, the absence of a valid SSL certificate and disabled TLS protocols significantly weaken the site's security posture. While some security headers like HSTS and SPF are present, the lack of HTTPS and modern TLS support are critical vulnerabilities. The site does not implement a cookie consent mechanism, and its DMARC policy is set to 'none', indicating limited email protection. No explicit security policies or incident response contacts are found. Overall, the website presents a professional and trustworthy business with excellent content and branding but requires urgent security improvements to protect user data and enhance trust. The domain registration details are consistent and transparent, supporting the legitimacy of the business. Strategic recommendations include obtaining a valid SSL certificate, enabling modern TLS protocols, implementing cookie consent, and enhancing email security policies.
Detected Technologies
8 urgent findings need attention
8 high
Keep goodness.inc under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
7 findings
30/100
GDPR Compliance
5 findings
43/100
NIS2 Compliance
7 findings
25/100
Email Security
4 findings
75/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Goodness, Inc. operates as a specialized digital commerce agency focusing on DTC brands, leveraging a user-first approach to design and technology. Their competitive advantage lies in their boutique, client-focused service model and strong portfolio with major brands like OREO and CLIF. The business model centers on providing end-to-end digital commerce solutions including strategy, design, technology implementation, and marketing activation. Revenue streams likely include project-based and retainer contracts with DTC brands. The target customer segments are modern consumer brands seeking to enhance their digital commerce capabilities. Growth indicators include recent domain registration and active marketing efforts. The partnership ecosystem includes major consumer brands and technology platforms. The company maintains a consistent brand image and leverages testimonials and case studies to build credibility.
Extracted Contact Information
Marketing Intelligence Data
Physical Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
The current security maturity level of the website is low due to the absence of a valid SSL certificate and disabled TLS protocols, which are fundamental for secure communications. The presence of HSTS and SPF records are positive indicators, but the DMARC policy is set to 'none', limiting email security. No evidence of incident response readiness or security frameworks is found. Data protection practices are minimal, with no cookie consent mechanism or explicit privacy compliance beyond a basic privacy policy. The site does not expose sensitive data or credentials in the HTML. Overall, the security culture appears nascent, with critical gaps that could impact user trust and data protection compliance.
Strategic Recommendations
Priority Actions for Security Improvement
Obtain and deploy a valid SSL/TLS certificate to enable HTTPS across the site.
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
Insufficient contact information
MEDIUMGDPR requires organizations to provide clear contact details
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
HSTS Missing includeSubDomains
LOWHSTS header does not include subdomains
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does goodness.inc compare?
See how goodness.inc stacks up against similar websites in the same industry.
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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