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Is heatmap.com a Scam? Security Check Results

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Is heatmap.com Safe? Security Analysis for Heatmap.com | The #1 Website Heatmap & Behavior Analytics Tool for eCommerce

https://heatmap.com

Check if heatmap.com is a scam or legitimate. Free security scan and reviews.

E-commerceN/amedium
JavaScriptGoogle Tag ManagerFacebook PixelProfitWellJetboost+4 more
Analyzed 7/16/2025Completed 2:45:19 PM
66
Security Score
MEDIUM RISK
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Domainheatmap.com
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SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

AI Summary

Heatmap.com is a SaaS platform specializing in ecommerce website analytics, providing revenue-based heatmaps, scrollmaps, session recordings, and AI-driven insights to optimize conversion rates and increase revenue. The… Unlock the full Guard report to read the complete analysis.

Detected Technologies

JavaScriptGoogle Tag ManagerFacebook PixelProfitWellJetboostHyrosWebflow CMSSwiper.jsFinsweet Attributes RangeSlider
Continuous monitoring

Keep heatmap.com under constant watch

Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.

Security drift alerts

Risk score drops, new high-severity issues, and header hardening gaps

Compliance watch

GDPR / NIS2 posture changes with governance evidence snapshots

Infrastructure surface

Unexpected open services, SSL expiry, DNS & email authentication changes

Content & tracker intelligence

Marketing tech shifts, analytics drift, and AI recommendation updates

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Security Headers

7 findings

30/100

GDPR Compliance

1 finding

85/100

NIS2 Compliance

7 findings

22/100

Email Security

5 findings

75/100

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Snapshot shown below. Unlock the full AI report for complete market insights, audience profiling, and step-by-step recommendations.

Business Intelligence

Market & Strategic Analysis

The company operates in the ecommerce analytics sector, offering unique revenue attribution analytics that differentiate it from traditional heatmap tools. Its business model is subscription-based SaaS, focusing on ecommerce brands seeking to optimize website performance and revenue. The platform's integration with major ad networks and split testing tools suggests a comprehensive ecosystem approach. The target market is medium-sized ecommerce businesses aiming to improve conversion rates through data-driven insights. The website's content and branding are consistent and high quality, with trust signals such as client logos and featured blog content. However, the lack of publicly available company registration or contact information limits full business transparency.

Security Posture Analysis

Comprehensive Security Assessment

The website employs HTTPS and uses modern asynchronous loading of scripts, which supports good security and performance. However, no explicit security headers such as Content Security Policy, HSTS, or X-Frame-Options were detected in the provided data. There is no published security policy, incident response contact, or vulnerability disclosure program visible, which are important for mature security posture and compliance. The extensive use of third-party scripts increases the attack surface and necessitates regular security audits. No vulnerabilities or exposed sensitive data were found in the HTML content. Overall, the security posture is moderate but could be improved with formal policies and headers.

Strategic Recommendations

Priority Actions for Security Improvement

1

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Observations

AI-powered comprehensive website and business analysis.

A preview of your strategic observations is visible. Upgrade to unlock the full competitive positioning, trust signals, and branding checklist.

AI-Enhanced Website Analysis

Business Insights

Description:

heatmap equips your eCommerce site with revenue-driven heatmaps, scroll maps, session recordings, and AI-powered insights to boost conversions.

Key Services:
Revenue-based heatmapsRevenue-based scrollmapsSession recordingsAI-powered website improvement suggestionsFunnels analyticsSurveysWeb analyticsSplit test and ad integrations
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
JavaScriptGoogle Tag ManagerFacebook PixelProfitWellJetboostHyrosWebflow CMSSwiper.jsFinsweet Attributes RangeSlider
Frameworks:
Webflow (CMS and site builder)Google Tag Manager
Platforms:
Webflow hosting
Performance:

moderate

Mobile:

good

Accessibility:

good

SEO:

good

Security Assessment

Security Score:
85/100
Best Practices:
  • HTTPS enforced (implied by https URL and scripts)
  • Asynchronous loading of scripts to improve performance
  • No exposed sensitive data in HTML

Analytics & Tracking

Services:
Google AnalyticsFacebook AnalyticsProfitWellHyros
Tracking Level:extensive
Privacy Compliance:basic

Advertising & Marketing

Ad Networks:
Facebook AdsGoogle AdsTikTok AdsX (Twitter) Ads
Tracking Pixels:
Facebook PixelGoogle Analytics (via GTM)ProfitWellHyros
Marketing Tools:
WisepopsJetboost
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:excellent
Content Relevance:excellent
Navigation Clarity:excellent
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is fully accessible with rich content and no blocking detected

🛡️Security Headers

HTTP security headers analysis and recommendations.

Some header findings are shown. Unlock to see the full checklist, impacted endpoints, and remediation guidance.

Security Headers

HTTP security headers analysis

30/100
Score

Missing X-Frame-Options header

HIGH

Prevents clickjacking attacks Unlock the full report to read the complete fix.

Missing X-Content-Type-Options header

MEDIUM

Prevents MIME type sniffing Unlock the full report to read the complete fix.

Missing Content-Security-Policy header

HIGH

Controls resources the browser is allowed to load Unlock the full report to read the complete fix.

Missing X-XSS-Protection header

MEDIUM

Legacy XSS protection (deprecated but still recommended) Unlock the full report to read the complete fix.

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests Unlock the full report to read the complete fix.

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs Unlock the full report to read the complete fix.

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages Unlock the full report to read the complete fix.

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

Preview of GDPR checkpoints is visible. Unlock to reveal full evidence, policy excerpts, and DPIA guidance.

GDPR Compliance

Privacy and data protection assessment

85/100
Score

No Cookie Policy found

HIGH

GDPR requires clear information about cookie usage Unlock the full report to read the complete fix.

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy0% confidence
Contact Information Found90% confidence
phone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

You can see headline NIS2 checks. Upgrade to access the full control mapping, severity breakdown, and remediation plan.

NIS2 Compliance

Network & Information Security Directive

22/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures Unlock the full report to read the complete fix.

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure Unlock the full report to read the complete fix.

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management Unlock the full report to read the complete fix.

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans Unlock the full report to read the complete fix.

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity Unlock the full report to read the complete fix.

No security contact information

HIGH

NIS2 requires clear incident reporting channels Unlock the full report to read the complete fix.

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure Unlock the full report to read the complete fix.

📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Quick view of email authentication checks is provided. Unlock to uncover full DNS evidence, record diffs, and fix scripts.

Email Security

SPF, DKIM, and DMARC validation

75/100
Score

Weak DKIM Key

HIGH

DKIM selector 'google' uses 792-bit key Unlock the full report to read the complete fix.

Strict DMARC Alignment

LOW

Strict alignment may cause legitimate emails to fail Unlock the full report to read the complete fix.

No BIMI Record

LOW

BIMI displays brand logos in email clients Unlock the full report to read the complete fix.

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery Unlock the full report to read the complete fix.

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues Unlock the full report to read the complete fix.

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 include:_spf.google.com include:44015528.spf02.hubspotemail.net -all
DNS Lookups:2/10
Policy:-all
DKIM Selectors Found
Selector:google(792-bit rsa)
Selector:k1(1296-bit rsa)
DMARC Details
Policy:reject
Subdomain Policy:none
Aggregate Reports:6156cbb44d547@ag.dmarcly.com
Forensic Reports:6156cbb44d547@fo.dmarcly.com

🏆SSL/TLS Security

Certificate validity and encryption analysis.

This is a teaser of the TLS audit. Unlock to view certificate chains, cipher support tables, and remediation steps.

SSL/TLS Security

Certificate validity and encryption analysis

62/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1 Unlock the full report to read the complete fix.

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy Unlock the full report to read the complete fix.

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs Unlock the full report to read the complete fix.

SSL Certificate Expires Within 90 Days

MEDIUM

SSL certificate expires in 61 days Unlock the full report to read the complete fix.

Mixed Content Detected

MEDIUM

2 resources loaded over insecure HTTP Unlock the full report to read the complete fix.

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints Unlock the full report to read the complete fix.

Protocol Support

TLSv1.2TLSv1.3TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

Unlock the full DNS posture audit to reveal misconfigurations, zone records, and actionable fixes.

DNS Health

DNS configuration and security assessment

80/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain Unlock the full report to read the complete fix.

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found Unlock the full report to read the complete fix.

Domain Delete Lock Not Enabled

LOW

Domain can be deleted without additional verification Unlock the full report to read the complete fix.

Domain Registration Details

Domain Age
22 years(mature)
Expiry Risk
none(2743 days)
Protection Level
basicDNSSEC OFF

DNS Records

A Records:99.83.190.102, 75.2.70.75
Name Servers:
ns-1070.awsdns-05.org
ns-1913.awsdns-47.co.uk
ns-357.awsdns-44.com
ns-531.awsdns-02.net
MX Records:
1: aspmx.l.google.com
10: aspmx2.googlemail.com
10: aspmx3.googlemail.com
5: alt1.aspmx.l.google.com
5: alt2.aspmx.l.google.com
SOA:Serial: 1, TTL: 86400s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:55ms

SPF Analysis

SPF Record:
v=spf1 include:_spf.google.com include:44015528.spf02.hubspotemail.net -all

Network Security

Port scanning and network exposure analysis.

See a glimpse of exposed services. Unlock to access full port inventories, CVE lookups, and mitigation priorities.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports Unlock the full report to read the complete fix.

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Unlock to view the complete technical breakdown, stack fingerprinting, and hardening checklist.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

Unlock the full Guard report to review the complete technical breakdown and AI recommendations.
⭐ Verified Community Reviews

What others say about heatmap.com

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