Is heatmap.com Safe? Security Analysis for Heatmap.com | The #1 Website Heatmap & Behavior Analytics Tool for eCommerce
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
Heatmap.com is a SaaS platform specializing in ecommerce website analytics, providing revenue-based heatmaps, scrollmaps, session recordings, and AI-driven insights to optimize conversion rates and increase revenue. The company positions itself as a leader in ecommerce behavioral analytics, targeting online retailers and ecommerce brands. The website is professionally designed, mobile optimized, and integrates multiple third-party marketing and analytics tools such as Google Tag Manager, Facebook Pixel, ProfitWell, and Hyros, indicating a mature digital infrastructure. However, the absence of WHOIS registration data raises concerns about domain legitimacy and ownership transparency. Security posture is generally good with HTTPS enforced and asynchronous script loading, but lacks explicit security headers and published security policies. Privacy compliance is minimal with no visible privacy or cookie policies, which could pose compliance risks. Overall, the website presents a professional and trustworthy front for its business model but would benefit from enhanced transparency and compliance documentation.
Detected Technologies
9 urgent findings need attention
9 high
- + 1 more findings in the full report below
Keep heatmap.com under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
7 findings
30/100
GDPR Compliance
1 finding
85/100
NIS2 Compliance
7 findings
22/100
Email Security
5 findings
75/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
The company operates in the ecommerce analytics sector, offering unique revenue attribution analytics that differentiate it from traditional heatmap tools. Its business model is subscription-based SaaS, focusing on ecommerce brands seeking to optimize website performance and revenue. The platform's integration with major ad networks and split testing tools suggests a comprehensive ecosystem approach. The target market is medium-sized ecommerce businesses aiming to improve conversion rates through data-driven insights. The website's content and branding are consistent and high quality, with trust signals such as client logos and featured blog content. However, the lack of publicly available company registration or contact information limits full business transparency.
Security Posture Analysis
Comprehensive Security Assessment
The website employs HTTPS and uses modern asynchronous loading of scripts, which supports good security and performance. However, no explicit security headers such as Content Security Policy, HSTS, or X-Frame-Options were detected in the provided data. There is no published security policy, incident response contact, or vulnerability disclosure program visible, which are important for mature security posture and compliance. The extensive use of third-party scripts increases the attack surface and necessitates regular security audits. No vulnerabilities or exposed sensitive data were found in the HTML content. Overall, the security posture is moderate but could be improved with formal policies and headers.
Strategic Recommendations
Priority Actions for Security Improvement
Publish comprehensive privacy and cookie policies to improve GDPR and privacy compliance.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
heatmap equips your eCommerce site with revenue-driven heatmaps, scroll maps, session recordings, and AI-powered insights to boost conversions.
excellent
consistent
Technical Stack
moderate
good
good
good
Security Assessment
- HTTPS enforced (implied by https URL and scripts)
- Asynchronous loading of scripts to improve performance
- No exposed sensitive data in HTML
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and no blocking detected
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Weak DKIM Key
HIGHDKIM selector 'google' uses 792-bit key
Strict DMARC Alignment
LOWStrict alignment may cause legitimate emails to fail
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 61 days
Mixed Content Detected
MEDIUM2 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does heatmap.com compare?
See how heatmap.com stacks up against similar websites in the same industry.
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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PDF Report & Export
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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