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Is loop54.com a Scam? Security Check Results - FactFinder

loop54.com Security Report Summary

loop54.com received a security score of 62 out of 100 in Guard's comprehensive security analysis, classified as "Moderate Risk". This report covers FactFinder's website security posture. FactFinder operates in the E-commerce industry in N/a.

FactFinder is a well-established eCommerce technology company specializing in AI-powered product discovery, personalization, and merchandising solutions. The website highlights the strategic acquisition of Loop54 and the evolution of its product into Infinity, enhancing their AI capabilities and market offering. The company targets B2B and B2C online retailers seeking advanced search and recommendation technologies to improve customer experience and sales conversion. Technically, the website employs modern JavaScript libraries, Google Tag Manager, and consent management tools, reflecting a mature digital infrastructure. Security posture is strong with HTTPS enforcement and anti-clickjacking measures, though some security headers could be improved. Privacy compliance is well addressed with GDPR-consent mechanisms and a comprehensive privacy policy. The absence of WHOIS data is a notable anomaly but does not detract significantly from the overall legitimacy given the professional presentation and business signals. Overall, the site demonstrates a high level of professionalism, technical competence, and business credibility.

The security scan identified 32 findings across security headers, SSL/TLS, DNS health, email security, GDPR compliance, and NIS2 compliance analysis modules.

Technologies detected: JavaScript, jQuery, GSAP, Google Tag Manager, Google Analytics, 6sense, ConsentManager.

About this security scan

Guard performs automated security assessments of websites by analyzing SSL/TLS certificates, HTTP security headers, DNS configuration, email authentication protocols (SPF, DKIM, DMARC), GDPR compliance indicators, NIS2 directive compliance, network exposure, and AI-powered business intelligence. Each report provides domain-specific findings, risk scores, and actionable recommendations.

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Is loop54.com Safe? Security Analysis for FactFinder

https://loop54.com

Check if loop54.com is a scam or legitimate. Free security scan and reviews.

E-commerceN/alarge
JavaScriptjQueryGSAPGoogle Tag ManagerGoogle Analytics+2 more
Analyzed 7/15/2025Completed 5:05:10 AM8mo ago
62
Security Score
MEDIUM RISK

10,000+

Domains scanned

500+

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Domainloop54.com
Access tierFull report or marketing add-on

Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.

VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

AI Summary

FactFinder is a well-established eCommerce technology company specializing in AI-powered product discovery, personalization, and merchandising solutions. The website highlights the strategic acquisition of Loop54 and the evolution of its product into Infinity, enhancing their AI capabilities and market offering. The company targets B2B and B2C online retailers seeking advanced search and recommendation technologies to improve customer experience and sales conversion. Technically, the website employs modern JavaScript libraries, Google Tag Manager, and consent management tools, reflecting a mature digital infrastructure. Security posture is strong with HTTPS enforcement and anti-clickjacking measures, though some security headers could be improved. Privacy compliance is well addressed with GDPR-consent mechanisms and a comprehensive privacy policy. The absence of WHOIS data is a notable anomaly but does not detract significantly from the overall legitimacy given the professional presentation and business signals. Overall, the site demonstrates a high level of professionalism, technical competence, and business credibility.

Detected Technologies

JavaScriptjQueryGSAPGoogle Tag ManagerGoogle Analytics6senseConsentManager

11 urgent findings need attention

11 high

  • + 3 more findings in the full report below
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Security drift alerts

Risk score drops, new high-severity issues, and header hardening gaps

Compliance watch

GDPR / NIS2 posture changes with governance evidence snapshots

Infrastructure surface

Unexpected open services, SSL expiry, DNS & email authentication changes

Content & tracker intelligence

Marketing tech shifts, analytics drift, and AI recommendation updates

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Security Headers

7 findings

25/100

GDPR Compliance

3 findings

65/100

NIS2 Compliance

9 findings

2/100

Email Security

4 findings

80/100

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

FactFinder holds a strong market position as a leader in eCommerce search and personalization technology, leveraging over 20 years of experience and recent AI advancements through Loop54 acquisition. Their SaaS business model focuses on delivering scalable AI-driven solutions to online retailers globally. The company maintains a robust partnership ecosystem and provides extensive resources including case studies, documentation, and demos to support customer engagement. Growth indicators include a broad client base of over 2,000 online shops and active marketing through social media and newsletters. The integration of Loop54's AI technology into Infinity positions FactFinder competitively in the evolving eCommerce landscape.

Security Posture Analysis

Comprehensive Security Assessment

The website exhibits a mature security posture with mandatory HTTPS, anti-clickjacking scripts, and GDPR-compliant consent management. However, explicit security headers such as Content-Security-Policy, X-Content-Type-Options, and Referrer-Policy are not detected, representing an area for improvement. No vulnerabilities or exposed sensitive data were identified in the analysis. The site uses reputable third-party analytics and marketing tools, which should be regularly audited to mitigate supply chain risks. Incident response and security policy information are not publicly disclosed, which could be enhanced to improve transparency and trust. Overall, the security maturity is good but could benefit from additional header hardening and documented security policies.

Strategic Recommendations

Priority Actions for Security Improvement

1

Implement and enforce Content-Security-Policy header to mitigate XSS risks.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

FactFinder

Description:

FactFinder provides AI-powered search and product discovery solutions that help eCommerce businesses convert traffic into sales and loyalty. The site highlights the acquisition of Loop54 and the evolution of its product into Infinity, offering advanced merchandising, navigation, and recommendation features.

Key Services:
Product DiscoveryPersonalizationRecommendationsMerchandisingNavigationCustomer-Specific InfoPredictive BasketGeo
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
JavaScriptjQueryGSAPGoogle Tag ManagerGoogle Analytics6senseConsentManager
Frameworks:
Foundation 5
Performance:

moderate

Mobile:

good

Accessibility:

basic

SEO:

good

Security Assessment

Security Score:
85/100
Best Practices:
  • HTTPS enforced
  • Anti-clickjacking script
  • Consent management for GDPR compliance
  • Email validation on forms

Analytics & Tracking

Services:
Google AnalyticsGoogle Tag Manager6sense
Tracking Level:extensive
Privacy Compliance:good

Advertising & Marketing

Ad Networks:
Google AdsDoubleClick6sense
Tracking Pixels:
DoubleClick6senseCrazyEgg
Marketing Tools:
PardotConsentManager
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:good
Content Relevance:excellent
Navigation Clarity:good
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is fully accessible with rich content and navigation

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🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

25/100
Score

Missing Strict-Transport-Security header

HIGH

Forces HTTPS connections

Missing X-Frame-Options header

HIGH

Prevents clickjacking attacks

Missing X-Content-Type-Options header

MEDIUM

Prevents MIME type sniffing

Missing Content-Security-Policy header

HIGH

Controls resources the browser is allowed to load

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

65/100
Score

No Cookie Policy found

HIGH

GDPR requires clear information about cookie usage

No Cookie Consent Banner found

HIGH

GDPR requires explicit consent for non-essential cookies

No Data Protection Officer mentioned

LOW

Large organizations may need to designate a DPO under GDPR

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy0% confidence
Contact Information Found90% confidence
emailphone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

2/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

Critical sector without clear security compliance

HIGH

Detected sectors: energy, transport, health, digital

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📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

80/100
Score

Complex SPF record

LOW

Too many include statements can cause lookup limits

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 include:aspmx.pardot.com include:spf.protection.outlook.com include:_spf.salesforce.com include:spf.mailjet.com include:fra.spf.fact-finder.systems ip4:92.79.50.66/28 ip4:46.163.119.74 ip4:89.106.219.194 -all
DNS Lookups:5/10
Policy:-all
DKIM Selectors Found
Selector:selector1(1296-bit rsa)

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

67/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

Mixed Content Detected

MEDIUM

1 resources loaded over insecure HTTP

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

75/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

No DMARC Record

MEDIUM

DMARC policy not configured

DNS Records

A Records:4.184.72.22
Name Servers:
a.ns14.netDNS only
b.ns14.netDNS only
c.ns14.netDNS only
d.ns14.netDNS only
MX Records:
0: factfinder-com01b.mail.protection.outlook.com
SOA:Serial: 2025071400, TTL: 180s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:77ms

SPF Analysis

SPF Record:
v=spf1 include:aspmx.pardot.com include:spf.protection.outlook.com include:_spf.salesforce.com include:spf.mailjet.com include:fra.spf.fact-finder.systems ip4:92.79.50.66/28 ip4:46.163.119.74 ip4:89.106.219.194 -all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

How does loop54.com compare?

See how loop54.com stacks up against similar websites in the same industry.

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website uses a modern technology stack including jQuery, GSAP for animations, Google Tag Manager, and 6sense for marketing intelligence. It is built on Foundation 5 framework, indicating a stable but somewhat dated front-end framework. Performance is moderate with asynchronous loading of scripts and preconnect/dns-prefetch optimizations. Mobile optimization is good with responsive design and viewport meta tags. SEO is supported by canonical links, meta descriptions, and Open Graph tags. The site integrates multiple marketing and analytics tools, which increases complexity but also provides rich data insights. Technical risks include reliance on multiple third-party scripts and the need for updated security headers. Overall, the technical infrastructure is solid with room for modernization and security enhancements.
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Marketing Intelligence

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49.90 €one-time • Incl. 21% VAT

Plan Comparison

FeaturePDF ReportMarketing+
Full security analysis
Professional PDF export
Email delivery
Lifetime access + unlock code
Contact emails & phones
Marketing outreach data

Already purchased?

Order summary

Domainloop54.com
Access tierFull report or marketing add-on

Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.

VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

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