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Is lumalabs.ai a Scam? Security Check Results - Luma AI

lumalabs.ai Security Report Summary

lumalabs.ai received a security score of 68 out of 100 in Guard's comprehensive security analysis, classified as "Moderate Risk". This report covers Luma AI's website security posture. Luma AI operates in the Technology industry in Iceland.

Luma AI is a technology startup founded in 2021 specializing in AI-driven video generation and animation tools. Their flagship products include Ray2, a large-scale video generative model, and Dream Machine, a platform enabling creators to generate and modify videos using AI. The company targets creators, developers, and enterprises seeking next-generation storytelling tools leveraging AI. Their market position is that of an innovative provider with proprietary AI models and a growing presence in the AI creative tools space. Technically, the website is built on a modern stack including Next.js and React, hosted on Vercel, and integrates multiple analytics and marketing tools such as HubSpot, Google Tag Manager, Apollo.io, and social media pixels. The site is fast, mobile-optimized, and SEO-friendly, reflecting a mature digital infrastructure for a startup. From a security perspective, the site enforces HTTPS, employs standard security headers, and uses domain privacy protection. However, it lacks publicly available security policies, incident response contacts, and vulnerability disclosure mechanisms. No critical vulnerabilities or exposures were detected. Privacy compliance is strong with clear privacy and cookie policies and consent mechanisms. Overall, Luma AI presents a professional and trustworthy online presence with strong technical and privacy practices. The absence of direct contact information and security policy details are minor gaps. Strategic recommendations include enabling DNSSEC, publishing security and incident response policies, and adding vulnerability disclosure information to enhance trust and security posture.

The security scan identified 30 findings across security headers, SSL/TLS, DNS health, email security, GDPR compliance, and NIS2 compliance analysis modules.

Technologies detected: Next.js, React, Vercel Analytics, HubSpot Analytics, Google Tag Manager, Apollo.io tracker, Twitter Universal Website Tag, LinkedIn Insight Tag.

About this security scan

Guard performs automated security assessments of websites by analyzing SSL/TLS certificates, HTTP security headers, DNS configuration, email authentication protocols (SPF, DKIM, DMARC), GDPR compliance indicators, NIS2 directive compliance, network exposure, and AI-powered business intelligence. Each report provides domain-specific findings, risk scores, and actionable recommendations.

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Is lumalabs.ai Safe? Security Analysis for Luma AI

https://lumalabs.ai

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TechnologyIcelandsmall
Next.jsReactVercel AnalyticsHubSpot AnalyticsGoogle Tag Manager+3 more
Analyzed 7/26/2025Completed 11:11:24 AM8mo ago
68
Security Score
MEDIUM RISK

Below Technology avg (72)

10,000+

Domains scanned

500+

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SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

AI Summary

Luma AI is a technology startup founded in 2021 specializing in AI-driven video generation and animation tools. Their flagship products include Ray2, a large-scale video generative model, and Dream Machine, a platform enabling creators to generate and modify videos using AI. The company targets creators, developers, and enterprises seeking next-generation storytelling tools leveraging AI. Their market position is that of an innovative provider with proprietary AI models and a growing presence in the AI creative tools space. Technically, the website is built on a modern stack including Next.js and React, hosted on Vercel, and integrates multiple analytics and marketing tools such as HubSpot, Google Tag Manager, Apollo.io, and social media pixels. The site is fast, mobile-optimized, and SEO-friendly, reflecting a mature digital infrastructure for a startup. From a security perspective, the site enforces HTTPS, employs standard security headers, and uses domain privacy protection. However, it lacks publicly available security policies, incident response contacts, and vulnerability disclosure mechanisms. No critical vulnerabilities or exposures were detected. Privacy compliance is strong with clear privacy and cookie policies and consent mechanisms. Overall, Luma AI presents a professional and trustworthy online presence with strong technical and privacy practices. The absence of direct contact information and security policy details are minor gaps. Strategic recommendations include enabling DNSSEC, publishing security and incident response policies, and adding vulnerability disclosure information to enhance trust and security posture.

Detected Technologies

Next.jsReactVercel AnalyticsHubSpot AnalyticsGoogle Tag ManagerApollo.io trackerTwitter Universal Website TagLinkedIn Insight Tag

7 urgent findings need attention

7 high

Continuous monitoring

Keep lumalabs.ai under constant watch

Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.

Security drift alerts

Risk score drops, new high-severity issues, and header hardening gaps

Compliance watch

GDPR / NIS2 posture changes with governance evidence snapshots

Infrastructure surface

Unexpected open services, SSL expiry, DNS & email authentication changes

Content & tracker intelligence

Marketing tech shifts, analytics drift, and AI recommendation updates

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Security Headers

5 findings

50/100

GDPR Compliance

3 findings

68/100

NIS2 Compliance

8 findings

17/100

Email Security

4 findings

75/100

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Luma AI operates in the AI technology sector focusing on video generation and animation. Their competitive advantage lies in proprietary AI models (Ray2 and Dream Machine) that enable realistic and customizable video content creation. The business model is SaaS-based, targeting creative professionals and enterprises. Revenue streams likely include subscriptions, enterprise contracts, and API access. The company actively markets through social media and job platforms, indicating growth and talent acquisition. Partnerships with platforms like Ashby for hiring and use of Apollo.io for marketing suggest a strategic ecosystem. The company is relatively young but positioned for growth in the AI creative tools market.

Security Posture Analysis

Comprehensive Security Assessment

The website demonstrates a good security maturity level with HTTPS enforcement, security headers, and privacy protection on domain registration. The presence of cookie consent and privacy policy indicates GDPR awareness. However, the lack of a published security policy, incident response contacts, and vulnerability disclosure reduces transparency and readiness. No exposed sensitive data or vulnerable libraries were detected. The use of multiple third-party analytics and marketing scripts introduces moderate tracking but no immediate security risks. Overall, the security posture is solid for a startup but can be improved by adding formal security governance documentation and incident response channels.

Strategic Recommendations

Priority Actions for Security Improvement

1

Enable DNSSEC to enhance DNS security and prevent spoofing.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Luma AI

Description:

Create, animate & innovate with Luma’s AI. Use text, images, or video to generate realistic motion content with Ray2 and Dream Machine for next-gen storytelling.

Key Services:
AI video generationText-to-video and image-to-video modelsVideo modification and animationEnterprise AI solutions
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
Next.jsReactVercel AnalyticsHubSpot AnalyticsGoogle Tag ManagerApollo.io trackerTwitter Universal Website TagLinkedIn Insight Tag
Frameworks:
ReactNext.js
Platforms:
Vercel
Performance:

fast

Mobile:

excellent

Accessibility:

good

SEO:

good

Security Assessment

Security Score:
85/100
Best Practices:
  • HTTPS enforced
  • Client transfer prohibited domain status
  • Privacy protection on WHOIS
  • Cookie consent mechanism

Analytics & Tracking

Services:
HubSpot AnalyticsGoogle Analytics (via GTM)Vercel AnalyticsApollo.io Website Tracker
Tracking Level:moderate
Privacy Compliance:good

Advertising & Marketing

Ad Networks:
HubSpot Ads
Tracking Pixels:
Facebook PixelTwitter Universal Website TagLinkedIn Insight Tag
Marketing Tools:
HubSpotApollo.io
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:excellent
Content Relevance:excellent
Navigation Clarity:excellent
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is professionally designed with modern UI/UX

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🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

50/100
Score

Missing X-Content-Type-Options header

MEDIUM

Prevents MIME type sniffing

Missing Content-Security-Policy header

HIGH

Controls resources the browser is allowed to load

Missing X-XSS-Protection header

MEDIUM

Legacy XSS protection (deprecated but still recommended)

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

68/100
Score

No Cookie Policy found

HIGH

GDPR requires clear information about cookie usage

No Data Protection Officer mentioned

LOW

Large organizations may need to designate a DPO under GDPR

Privacy policy may not be GDPR compliant

MEDIUM

Privacy policy lacks explicit GDPR compliance elements

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy0% confidence
Contact Information Found90% confidence
phone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

17/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

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📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

75/100
Score

DMARC not enforcing

MEDIUM

DMARC policy is set to "none"

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 include:_spf.google.com ~all
DNS Lookups:1/10
Policy:~all
DKIM Selectors Found
Selector:google(1296-bit rsa)
DMARC Details
Policy:none
Aggregate Reports:amit@lumalabs.ai

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

72/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

SSL Certificate Expires Within 90 Days

MEDIUM

SSL certificate expires in 48 days

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

75/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

Domain Delete Lock Not Enabled

LOW

Domain can be deleted without additional verification

DMARC Policy Set to None

LOW

DMARC is configured but not enforcing any policy

Domain Registration Details

Domain Age
4 years(established)
Expiry Risk
none(449 days)
Protection Level
basicDNSSEC OFF
Suspicious Indicators Detected
  • Privacy/proxy registration detected

DNS Records

A Records:76.76.21.21
Name Servers:
dns1.registrar-servers.com
dns2.registrar-servers.com
MX Records:
1: aspmx.l.google.com
5: alt1.aspmx.l.google.com
5: alt2.aspmx.l.google.com
10: aspmx2.googlemail.com
10: aspmx3.googlemail.com
SOA:Serial: 1751557255, TTL: 3601s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:62ms

SPF Analysis

SPF Record:
v=spf1 include:_spf.google.com ~all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

How does lumalabs.ai compare?

See how lumalabs.ai stacks up against similar websites in the same industry.

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built using modern web technologies including Next.js and React, hosted on Vercel, ensuring fast performance and scalability. It integrates multiple analytics and marketing tools such as HubSpot, Google Tag Manager, Apollo.io, and social media pixels, enabling robust user tracking and marketing capabilities. The site is mobile-optimized with good accessibility and SEO practices. No CMS was detected, indicating a custom or framework-based build. The technical infrastructure is modern and well-maintained, suitable for a technology startup focused on AI services. Opportunities exist to further enhance security configurations and reduce third-party script dependencies.
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PDF Report & Export

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Marketing Intelligence

Contact emails, phone numbers & warm leads

49.90 €one-time • Incl. 21% VAT

Plan Comparison

FeaturePDF ReportMarketing+
Full security analysis
Professional PDF export
Email delivery
Lifetime access + unlock code
Contact emails & phones
Marketing outreach data

Already purchased?

Order summary

Domainlumalabs.ai
Access tierFull report or marketing add-on

Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.

VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

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