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Is nu-pure.com.au a Scam? Security Check Results - Nu-Pure Beverages

nu-pure.com.au Security Report Summary

nu-pure.com.au received a security score of 48 out of 100 in Guard's comprehensive security analysis, classified as "Elevated Risk". This report covers Nu-Pure Beverages's website security posture. Nu-Pure Beverages operates in the Manufacturing industry in Australia.

Nu-Pure Beverages is a medium-sized Australian family-owned company specializing in manufacturing 100% Australian-made spring water and related beverages. Established in 2005, the company positions itself as an expert in natural hydration with a strong commitment to quality, sustainability, and innovation. Their product portfolio includes spring water, private label beverages, lightly sparkling water, ultra purified drinking water, and alkaline water. The company maintains partnerships with prominent Australian sporting organizations, enhancing its market presence and brand trust. Technically, the website is built on a modern WordPress platform using WooCommerce for e-commerce capabilities and Elementor for design. It employs popular plugins such as Slider Revolution and integrates tracking and marketing tools like Google Analytics, Google Tag Manager, and Facebook Pixel. Hosting appears to be via Microsoft Azure DNS services. The site demonstrates good mobile optimization and SEO practices but lacks some accessibility features. From a security perspective, the site uses HTTPS and includes reCAPTCHA on forms, indicating basic security hygiene. However, it lacks visible security headers and published security or incident response policies, representing areas for improvement. Privacy compliance is weak due to the absence of privacy and cookie policies, which is a notable compliance gap. Overall, Nu-Pure Beverages presents a professional and trustworthy online presence with solid business credibility. Strategic improvements in privacy compliance, security headers, and incident response transparency would enhance their security posture and regulatory adherence.

The security scan identified 36 findings across security headers, SSL/TLS, DNS health, email security, GDPR compliance, and NIS2 compliance analysis modules.

Technologies detected: WordPress 6.8.2, WooCommerce 10.0.4, Slider Revolution 6.4.11, jQuery 3.7.1, Google Tag Manager, Facebook SDK, Google reCAPTCHA, Select2.

About this security scan

Guard performs automated security assessments of websites by analyzing SSL/TLS certificates, HTTP security headers, DNS configuration, email authentication protocols (SPF, DKIM, DMARC), GDPR compliance indicators, NIS2 directive compliance, network exposure, and AI-powered business intelligence. Each report provides domain-specific findings, risk scores, and actionable recommendations.

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Is nu-pure.com.au Safe? Security Analysis for Nu-Pure Beverages

https://nu-pure.com.au

Check if nu-pure.com.au is a scam or legitimate. Free security scan and reviews.

ManufacturingAustraliamedium
WordPress 6.8.2WooCommerce 10.0.4Slider Revolution 6.4.11jQuery 3.7.1Google Tag Manager+3 more
Analyzed 7/27/2025Completed 7:45:53 PM8mo ago
48
Security Score
HIGH RISK

Below Manufacturing avg (52)

10,000+

Domains scanned

500+

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Domainnu-pure.com.au
Access tierFull report or marketing add-on

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VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

AI Summary

Nu-Pure Beverages is a medium-sized Australian family-owned company specializing in manufacturing 100% Australian-made spring water and related beverages. Established in 2005, the company positions itself as an expert in natural hydration with a strong commitment to quality, sustainability, and innovation. Their product portfolio includes spring water, private label beverages, lightly sparkling water, ultra purified drinking water, and alkaline water. The company maintains partnerships with prominent Australian sporting organizations, enhancing its market presence and brand trust. Technically, the website is built on a modern WordPress platform using WooCommerce for e-commerce capabilities and Elementor for design. It employs popular plugins such as Slider Revolution and integrates tracking and marketing tools like Google Analytics, Google Tag Manager, and Facebook Pixel. Hosting appears to be via Microsoft Azure DNS services. The site demonstrates good mobile optimization and SEO practices but lacks some accessibility features. From a security perspective, the site uses HTTPS and includes reCAPTCHA on forms, indicating basic security hygiene. However, it lacks visible security headers and published security or incident response policies, representing areas for improvement. Privacy compliance is weak due to the absence of privacy and cookie policies, which is a notable compliance gap. Overall, Nu-Pure Beverages presents a professional and trustworthy online presence with solid business credibility. Strategic improvements in privacy compliance, security headers, and incident response transparency would enhance their security posture and regulatory adherence.

Detected Technologies

WordPress 6.8.2WooCommerce 10.0.4Slider Revolution 6.4.11jQuery 3.7.1Google Tag ManagerFacebook SDKGoogle reCAPTCHASelect2

11 urgent findings need attention

11 high

  • + 3 more findings in the full report below
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Security drift alerts

Risk score drops, new high-severity issues, and header hardening gaps

Compliance watch

GDPR / NIS2 posture changes with governance evidence snapshots

Infrastructure surface

Unexpected open services, SSL expiry, DNS & email authentication changes

Content & tracker intelligence

Marketing tech shifts, analytics drift, and AI recommendation updates

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Security Headers

7 findings

20/100

GDPR Compliance

3 findings

58/100

NIS2 Compliance

8 findings

17/100

Email Security

6 findings

65/100

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Nu-Pure Beverages operates in the manufacturing sector focusing on bottled spring water and related beverages. Their business model includes direct product manufacturing and private label services, targeting health-conscious Australian consumers. The company leverages partnerships with major sports organizations to strengthen brand recognition and market reach. Their product diversification into alkaline and lightly sparkling waters indicates responsiveness to market trends. The website content and social media presence support a growth-oriented and customer-focused strategy. No evidence of parent or subsidiary companies was found, suggesting independent operation. The company’s longevity since 2005 aligns with domain registration and supports market stability.

Extracted Contact Information

Marketing Intelligence Data

Security Posture Analysis

Comprehensive Security Assessment

The website demonstrates a moderate security maturity level with HTTPS enforced and use of Google reCAPTCHA to protect forms from automated abuse. However, the absence of key security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options reduces defense-in-depth. No incident response or vulnerability disclosure policies are published, which limits transparency and preparedness. No vulnerabilities or exposed sensitive data were detected in the HTML content. Privacy compliance is insufficient, lacking privacy and cookie policies, which may expose the company to regulatory risks under GDPR or Australian privacy laws. Overall, security practices are basic but can be significantly improved with policy publication and header implementation.

Strategic Recommendations

Priority Actions for Security Improvement

1

Publish comprehensive privacy and cookie policies with explicit consent mechanisms to improve compliance.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Nu-Pure Beverages

Description:

Nu-Pure is a family-owned business founded in 2005 that manufactures 100% Australian-made beverages, specializing in spring water sourced from pristine Australian springs. They focus on healthy, natural hydration with a commitment to quality, service, value, and environmental sustainability.

Key Services:
Spring Water RangePrivate Label RangeLightly Sparkling RangeUltra Purified Drinking WaterAlkaline Water
Content Quality:

good

Branding:

consistent

Technical Stack

Technologies:
WordPress 6.8.2WooCommerce 10.0.4Slider Revolution 6.4.11jQuery 3.7.1Google Tag ManagerFacebook SDKGoogle reCAPTCHASelect2
Frameworks:
Elementor
Platforms:
WordPress
Performance:

moderate

Mobile:

good

Accessibility:

basic

SEO:

good

Security Assessment

Security Score:
75/100
Best Practices:
  • HTTPS enabled
  • Use of Google reCAPTCHA on forms
  • No exposed sensitive data in HTML
  • Use of security plugins (implied by WordPress and WooCommerce versions)

Analytics & Tracking

Services:
Google AnalyticsGoogle Tag ManagerFacebook Pixel
Tracking Level:moderate
Privacy Compliance:poor

Advertising & Marketing

Ad Networks:
StackAdapt
Tracking Pixels:
Facebook Pixel
Marketing Tools:
Facebook SDK
Transparency Level:basic

Website Quality Assessment

Design Quality:good
User Experience:good
Content Relevance:good
Navigation Clarity:good
Professionalism:good
Trustworthiness:high

Key Observations

1

Website is professionally designed with clear branding and consistent messaging.

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🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

20/100
Score

Missing Strict-Transport-Security header

HIGH

Forces HTTPS connections

Missing X-Frame-Options header

HIGH

Prevents clickjacking attacks

Missing X-Content-Type-Options header

MEDIUM

Prevents MIME type sniffing

Missing Content-Security-Policy header

HIGH

Controls resources the browser is allowed to load

Missing X-XSS-Protection header

MEDIUM

Legacy XSS protection (deprecated but still recommended)

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

58/100
Score

No Cookie Policy found

HIGH

GDPR requires clear information about cookie usage

No Cookie Consent Banner found

HIGH

GDPR requires explicit consent for non-essential cookies

Privacy policy may not be GDPR compliant

MEDIUM

Privacy policy lacks explicit GDPR compliance elements

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy0% confidence
Contact Information Found90% confidence
emailphone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

17/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

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📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

65/100
Score

Complex SPF record

LOW

Too many include statements can cause lookup limits

DMARC not enforcing

MEDIUM

DMARC policy is set to "none"

No DMARC reporting

LOW

DMARC aggregate reports not configured

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 +mx a:mail.springboard.com.au +ip4:138.217.144.222 +ip4:138.217.193.30 +ip4:160.34.15.16/28 include:spf_c.oraclecloud.com include:spf.protection.outlook.com include:spf-au.emailsignatures365.com include:spf.mandrillapp.com include:rp.oracleemaildel ivery.com ~all
DNS Lookups:7/10
Policy:~all
DKIM Selectors Found
Selector:selector1(1416-bit rsa)
Selector:selector2(1416-bit rsa)
DMARC Details
Policy:none

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

62/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

SSL Certificate Expires Within 90 Days

MEDIUM

SSL certificate expires in 41 days

Mixed Content Detected

MEDIUM

1 resources loaded over insecure HTTP

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

65/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

Domain Transfer Lock Not Enabled

MEDIUM

Domain can be transferred without authorization

Domain Delete Lock Not Enabled

LOW

Domain can be deleted without additional verification

DMARC Policy Set to None

LOW

DMARC is configured but not enforcing any policy

Domain Registration Details

Protection Level
noneDNSSEC OFF
Suspicious Indicators Detected
  • No domain protection locks enabled

DNS Records

A Records:27.50.70.83
Name Servers:
ns1-05.azure-dns.com
ns2-05.azure-dns.net
ns3-05.azure-dns.org
ns4-05.azure-dns.info
MX Records:
5: nupure-com-au0e.mail.protection.outlook.com
SOA:Serial: 1, TTL: 300s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:367ms

SPF Analysis

SPF Record:
v=spf1 +mx a:mail.springboard.com.au +ip4:138.217.144.222 +ip4:138.217.193.30 +ip4:160.34.15.16/28 include:spf_c.oraclecloud.com include:spf.protection.outlook.com include:spf-au.emailsignatures365.com include:spf.mandrillapp.com include:rp.oracleemaildel ivery.com ~all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

20/100
Score

High-Risk Service Exposed: FTP

HIGH

Port 21 (FTP) is publicly accessible - FTP - Often unencrypted file transfer

How does nu-pure.com.au compare?

nu-pure.com.au scores below average. Browse similar domains to see how competitors handle security.

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built on WordPress 6.8.2 with WooCommerce 10.0.4, leveraging Elementor for page building and Slider Revolution for dynamic content. It uses jQuery 3.7.1 and integrates Google Tag Manager, Google Analytics, and Facebook SDK for marketing and analytics. Hosting DNS is managed via Microsoft Azure DNS servers, indicating a reliable infrastructure. Performance is moderate with caching and minification evident in CSS and JS assets. Mobile optimization is good, with responsive design and adaptive images. SEO is supported by Yoast SEO plugin metadata and structured data in JSON-LD format. Technical debt appears low, but security header absence and missing privacy policies indicate areas for modernization and compliance enhancement.
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Marketing Intelligence

Contact emails, phone numbers & warm leads

49.90 €one-time • Incl. 21% VAT

Plan Comparison

FeaturePDF ReportMarketing+
Full security analysis
Professional PDF export
Email delivery
Lifetime access + unlock code
Contact emails & phones
Marketing outreach data

Already purchased?

Order summary

Domainnu-pure.com.au
Access tierFull report or marketing add-on

Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.

VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

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