Is peelinsights.com Safe? Security Analysis for Relay Commerce
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
Peel Insights is a SaaS company specializing in automated ecommerce analytics tailored for Shopify and other ecommerce platforms. Their software aggregates data from multiple sources such as Shopify, Amazon, and Walmart to provide actionable insights on customer lifetime value, retention, and subscription analytics. The company positions itself as a trusted analytics partner for DTC brands, offering unique reports and AI-driven segmentation to optimize marketing and sales strategies. The website is professionally designed, mobile-optimized, and rich in content including testimonials, case studies, and detailed product descriptions, reflecting a mature digital presence. Technically, the website leverages modern web technologies including Webflow CMS, Google Tag Manager, Mixpanel, Microsoft Clarity, HubSpot, Intercom, and FullStory for analytics, marketing automation, and user engagement. The site is hosted on a CDN with HTTPS enforced, ensuring good performance and security. Accessibility and SEO practices are well implemented, contributing to a positive user experience. From a security perspective, the site uses HTTPS and includes cookie consent mechanisms, but lacks explicit security policies, incident response contacts, or vulnerability disclosure information. No critical vulnerabilities or exposed sensitive data were detected. However, the absence of WHOIS registration data for the domain raises concerns about domain legitimacy and transparency, which impacts overall trustworthiness. Overall, Peel Insights presents a professional and trustworthy ecommerce analytics platform with strong technical and marketing infrastructure. The main risk lies in the missing WHOIS data, which should be addressed to improve domain trust and compliance. Strategic recommendations include enhancing security transparency, publishing incident response details, and verifying domain registration information.
Detected Technologies
6 urgent findings need attention
6 high
Keep peelinsights.com under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
5 findings
60/100
GDPR Compliance
2 findings
83/100
NIS2 Compliance
9 findings
2/100
Email Security
4 findings
80/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Peel Insights operates in the competitive ecommerce analytics market, focusing on Shopify and DTC subscription brands. Their competitive advantage lies in deep, multi-metric analytics and AI-powered customer segmentation, enabling clients to optimize retention and revenue. The business model is SaaS with free trials and demos to drive adoption. The company benefits from a strong partnership ecosystem, including integrations with major ecommerce and marketing platforms. Growth indicators include active case studies with recognizable brands and extensive use of marketing automation tools. The parent company, Relay Commerce, provides corporate backing and governance. The absence of direct contact emails or phone numbers suggests a digital-first customer engagement approach. Overall, Peel Insights is well-positioned in the ecommerce analytics niche with a clear value proposition and growth trajectory.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a moderate to strong security posture with HTTPS enforced and use of reputable third-party analytics and marketing tools. Cookie consent is implemented, supporting privacy compliance. However, the lack of explicit security policies, incident response contacts, and vulnerability disclosure mechanisms indicates gaps in security transparency and readiness. No critical vulnerabilities or exposed sensitive data were found in the HTML content. The missing WHOIS data for the domain is a notable concern, potentially indicating privacy protection or registration issues that reduce domain trust. Compliance with GDPR is implied via privacy policy and cookie consent but could be enhanced with clearer data retention and processing disclosures. Overall, the security maturity is good but could be improved with formalized policies and incident response information.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a dedicated security policy page detailing security practices and compliance.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Relay Commerce
Peel provides automated ecommerce analytics software trusted by Shopify brands to answer complex LTV and retention questions, integrating multiple data sources into one platform.
excellent
consistent
Technical Stack
fast
excellent
good
good
Security Assessment
- HTTPS enforced
- No exposed sensitive data in HTML
- Use of secure third-party analytics and marketing tools
- Cookie consent mechanism implemented
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is a professional SaaS platform for ecommerce analytics targeting Shopify brands.
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: energy, transport, banking, health, digital
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
DMARC Partial Enforcement
LOWDMARC only applies to 1% of messages
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 56 days
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does peelinsights.com compare?
See how peelinsights.com stacks up against similar websites in the same industry.
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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