Is rootyrug.com Safe? Security Analysis for RootyRUG E-Shop
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
RootyRUG E-Shop is an e-commerce business specializing in orthopedic sensory rugs designed to promote healthy foot development and overall body wellness. The company targets children, families, and adults who are health-conscious and interested in natural foot care solutions. The website is professionally designed, featuring clear navigation, product details, and educational content to support its niche market position. Technically, the website is built on the Shoptet e-commerce platform, utilizing jQuery and Google Fonts, with embedded multimedia content such as YouTube videos. The site is mobile-optimized and employs HTTPS with a valid SSL certificate, ensuring secure data transmission. However, some technical improvements are recommended, including updating outdated libraries and enhancing security headers. From a security perspective, the site demonstrates good practices such as CSRF protection and secure forms but lacks comprehensive security headers and a cookie consent mechanism, which impacts GDPR compliance. The absence of WHOIS domain registration data raises concerns about domain legitimacy and trustworthiness, although the website itself appears functional and professional. Overall, RootyRUG presents a moderate risk profile with strengths in business presentation and technical security but weaknesses in domain transparency and privacy compliance. Strategic improvements in these areas will enhance trust and regulatory adherence.
Detected Technologies
11 urgent findings need attention
11 high
- + 3 more findings in the full report below
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Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
6 findings
40/100
GDPR Compliance
3 findings
68/100
NIS2 Compliance
8 findings
17/100
Email Security
3 findings
45/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
RootyRUG operates in a niche e-commerce segment focused on health and wellness products, specifically orthopedic sensory rugs. Its competitive advantage lies in combining product functionality with educational content that appeals to health-conscious consumers. The business model is direct-to-consumer online retail, leveraging the Shoptet platform for sales and customer management. Revenue streams are primarily product sales, supported by marketing through social media and embedded content. The target customer segments include parents, families, and adults interested in foot health. Growth indicators include active social media presence and a well-structured website. The partnership with Shoptet provides a robust e-commerce infrastructure, although the lack of domain registration transparency may affect customer confidence.
Security Posture Analysis
Comprehensive Security Assessment
The website exhibits a moderate to good security posture with HTTPS enforced and CSRF tokens implemented in forms. However, it lacks important security headers such as Content-Security-Policy and X-Frame-Options, which could mitigate certain attack vectors. The use of an outdated jQuery version presents a potential vulnerability. No exposed sensitive data or obvious vulnerabilities were detected. Privacy compliance is partial, with privacy and terms pages present but no cookie consent mechanism. Incident response and security policy information are absent, indicating room for improvement in security governance and transparency. Overall, the security maturity is adequate for a small e-commerce site but requires enhancements to meet higher compliance and security standards.
Strategic Recommendations
Priority Actions for Security Improvement
Implement comprehensive security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to strengthen defense against common web attacks.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
RootyRUG E-Shop
RootyRUG offers orthopedic sensory rugs designed to promote healthy feet by simulating natural terrain. The products target children, families, and adults aiming to improve foot health and overall body posture.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced
- CSRF tokens used in forms
- No exposed sensitive data found
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF detected.
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Weak X-Frame-Options configuration
LOWCurrent value: "SAMEORIGIN, SAMEORIGIN"
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No SPF record found
HIGHSPF helps prevent email spoofing
No DMARC record found
HIGHDMARC provides email authentication and reporting
No DKIM record found
MEDIUMDKIM adds cryptographic signatures to emails
DMARC Details
MTA-STS Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 79 days
Weak SSL Key Length
HIGHSSL certificate uses 384-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DNS Records
DNSSEC Status
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does rootyrug.com compare?
See how rootyrug.com stacks up against similar websites in the same industry.
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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PDF Report & Export
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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