Is shoplift.ai Safe? Security Analysis for Plurality Digital Inc. dba Shoplift
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
Shoplift is a SaaS company specializing in conversion rate optimization and A/B testing tools purpose-built for Shopify stores. Founded in 2023 and operating under Plurality Digital Inc., Shoplift holds the Shopify Plus Certified status, positioning itself as a trusted and innovative player in the e-commerce optimization space. The platform empowers marketers to run experiments across Shopify themes and templates without developer dependencies, enhancing store profitability. Technically, the website is built on Webflow, uses modern JavaScript libraries like jQuery, integrates Google Tag Manager for analytics, and employs Cloudflare Turnstile captcha for bot protection. The site is well-optimized for performance, mobile responsiveness, and accessibility, with a professional design and clear navigation. Security posture is solid with HTTPS enforced and cookie consent implemented, though additional security headers and explicit security policies could improve maturity. WHOIS data is privacy protected but consistent with the business timeline and no suspicious patterns are detected. Overall, Shoplift demonstrates a strong digital presence, credible business model, and good security hygiene, making it a reliable service provider in its niche.
Detected Technologies
5 urgent findings need attention
5 high
Keep shoplift.ai under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
5 findings
60/100
GDPR Compliance
No critical findings yet
100/100
NIS2 Compliance
7 findings
22/100
Email Security
3 findings
85/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Shoplift targets Shopify merchants and marketers seeking to optimize conversion rates through A/B testing and experimentation. Its competitive advantage lies in being the first CRO platform purpose-built for Shopify, with Shopify Plus certification enhancing trust. The business model is subscription-based SaaS with free trials and demos offered via the Shopify App Store. The company showcases a strong partnership ecosystem with Shopify and displays logos of reputable clients, indicating market traction. Growth indicators include recent founding date and active marketing via social media and documentation portals. The absence of phone contact and limited public registrant data suggests a lean, digitally native operation focused on online engagement.
Extracted Contact Information
Marketing Intelligence Data
Physical Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
The website enforces HTTPS and uses Cloudflare Turnstile captcha to mitigate automated abuse. Cookie consent is implemented with an opt-out mechanism, supporting privacy compliance. However, the absence of explicit security headers (CSP, HSTS, X-Frame-Options) and lack of published security policies or incident response contacts indicate room for improvement. No vulnerabilities or exposed sensitive data were detected in the HTML content. The WHOIS privacy protection is justified and common for SaaS businesses. Overall, the security posture is good but could be enhanced by formalizing security policies and adding technical headers.
Strategic Recommendations
Priority Actions for Security Improvement
Implement and publish a comprehensive privacy policy and terms of service pages accessible from the website footer.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Plurality Digital Inc. dba Shoplift
Shopify-native A/B testing platform that enables instant experimentation across themes and templates, empowering marketers to optimize conversion without developer dependencies or performance compromises.
excellent
consistent
Technical Stack
fast
excellent
good
good
Security Assessment
- Use of Cloudflare Turnstile captcha for bot protection
- Cookie consent with opt-out mechanism
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF challenge
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 64 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Registration Details
- •Privacy/proxy registration detected
DNS Records
DNSSEC Status
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does shoplift.ai compare?
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🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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PDF Report & Export
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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