Is trademe.co.nz Safe? Security Analysis for Trade Me
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
Trade Me is New Zealand's leading online auction and classifieds platform, providing a comprehensive marketplace for consumers and businesses to buy and sell a wide variety of goods and services. The website demonstrates a mature digital infrastructure with modern web technologies including Angular, GraphQL APIs, and integrations with major analytics and monitoring services such as Google Analytics, New Relic, and Sentry. The platform is well-optimized for performance and mobile responsiveness, ensuring a high-quality user experience. Security practices are robust, with HTTPS enforced, content security monitoring, and secure payment integrations. Privacy and cookie policies are clearly presented with consent mechanisms, reflecting compliance with GDPR and local regulations. The domain WHOIS data is privacy protected as per New Zealand domain policies, which is justified for a commercial entity of this scale. Overall, Trade Me presents a trustworthy, professional, and secure online marketplace with strong business credibility and technical maturity.
Detected Technologies
8 urgent findings need attention
8 high
Keep trademe.co.nz under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
2 findings
85/100
GDPR Compliance
4 findings
53/100
NIS2 Compliance
8 findings
17/100
Email Security
4 findings
75/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Trade Me holds a dominant market position in New Zealand's e-commerce sector, operating a hybrid business model combining auctions and classified listings. Its revenue streams likely include listing fees, advertising, and payment processing commissions. The platform targets a broad audience of New Zealand consumers and businesses, offering key services such as auctions, classifieds, member accounts, and messaging. The company leverages partnerships with payment providers like Afterpay and Ping Identity to enhance user convenience and security. The website's consistent branding and comprehensive content support its reputation as a trusted marketplace. Trade Me's ecosystem includes integrations with multiple third-party services for analytics, monitoring, and marketing, indicating a sophisticated operational approach.
Security Posture Analysis
Comprehensive Security Assessment
The website exhibits a strong security posture with HTTPS enforced and multiple security headers implied by event listeners and scripts. The use of Sentry for error and security monitoring, reCAPTCHA for bot mitigation, and secure iframe integration for credit card processing demonstrate adherence to best practices. No exposed sensitive data or vulnerable libraries were detected in the analyzed scripts. However, explicit security policy pages and incident response contacts are not publicly found, representing areas for improvement. The absence of a published vulnerability disclosure program and data protection officer contact details suggests potential compliance gaps. Overall, the security maturity is high but could benefit from enhanced transparency and formalized security documentation.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a dedicated security policy page detailing security practices and compliance frameworks.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Trade Me
Trade Me is New Zealand's largest online auction and classifieds platform, enabling users to buy and sell a wide range of goods and services.
excellent
consistent
Technical Stack
fast
excellent
good
good
Security Assessment
- HTTPS enforced
- Content Security Policy monitoring
- Use of Sentry for error and security monitoring
- Use of reCAPTCHA
- Secure credit card iframe integration
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and interactive features.
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Weak X-XSS-Protection configuration
LOWCurrent value: "0"
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Weak DKIM Key
HIGHDKIM selector 'google' uses 816-bit key
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
Mixed Content Detected
MEDIUM12 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
Domain Transfer Lock Not Enabled
MEDIUMDomain can be transferred without authorization
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
Domain Registration Details
- •No domain protection locks enabled
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does trademe.co.nz compare?
See how trademe.co.nz stacks up against similar websites in the same industry.
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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