Is wisepops.com Safe? Security Analysis for Wisepops
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Marketing Intelligence
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| Professional PDF export | ||
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
Wisepops is a well-established ecommerce personalization platform founded in 2012, offering a suite of onsite marketing tools including popups, AI-powered product recommendations, notification feeds, and web push notifications. The company targets ecommerce brands aiming to increase conversions and sales through personalized onsite engagement. With over 1,500 brands trusting their platform and delivering 200 million messages monthly, Wisepops holds a strong market position in the ecommerce SaaS space. Technically, the website is built on modern web technologies including React and Storyblok CMS, with integrations to Segment Analytics and other marketing tools. The site is well-optimized for performance and mobile responsiveness, featuring comprehensive SEO and accessibility considerations. Hosting and DNS are managed via Cloudflare, ensuring reliable delivery and security. From a security perspective, Wisepops employs HTTPS with a solid SSL configuration and domain transfer protections. However, DNSSEC is not enabled, and explicit security policies or incident response contacts are not publicly available. No vulnerabilities or exposed sensitive data were detected in the website content. Privacy and cookie policies are comprehensive and GDPR compliant, reflecting good privacy practices. Overall, Wisepops presents a professional, trustworthy, and technically mature online presence with minor areas for security enhancement. The absence of direct contact emails or phone numbers on the website is noted but does not significantly detract from credibility. Strategic recommendations include enabling DNSSEC, publishing security and incident response policies, and providing clearer contact channels for security matters.
Detected Technologies
7 urgent findings need attention
7 high
Keep wisepops.com under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
5 findings
60/100
GDPR Compliance
3 findings
68/100
NIS2 Compliance
8 findings
17/100
Email Security
3 findings
85/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Wisepops operates in the ecommerce marketing sector, providing SaaS solutions that leverage AI and onsite engagement to boost sales and customer retention. Their competitive advantage lies in combining multiple onsite channels with AI-driven personalization and CRO tools. Revenue streams likely include subscription plans ranging from $49 to $399 per month, targeting medium-sized ecommerce businesses. The company maintains a strong partnership ecosystem with integrations to major ecommerce platforms like Shopify, WooCommerce, and marketing tools such as Hubspot and Klaviyo. Growth indicators include high user ratings, extensive case studies, and a broad customer base. Wisepops also supports affiliate and partner programs, enhancing market reach and ecosystem strength.
Security Posture Analysis
Comprehensive Security Assessment
Wisepops demonstrates a mature security posture with enforced HTTPS, domain transfer lock, and no visible exposure of sensitive data. The lack of DNSSEC and explicit security policies indicates room for improvement in DNS security and transparency. No public vulnerability disclosure or security.txt file was found, which could enhance incident response readiness. Privacy compliance is strong with GDPR-aligned policies and cookie consent mechanisms. The use of reputable third-party analytics and marketing tools is balanced with privacy considerations. Overall, the security maturity is good but would benefit from formalized security governance documentation and enhanced DNS protections.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC on the wisepops.com domain to improve DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Wisepops
Wisepops is an ecommerce personalization platform that uses onsite channels, AI, and CRO tools to drive conversions, enhance experiences, and boost sales.
excellent
consistent
Technical Stack
fast
excellent
good
good
Security Assessment
- HTTPS enforced
- No exposed sensitive data in HTML
- Use of clientTransferProhibited domain status
- No visible vulnerable libraries
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and no blocking detected.
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Weak Strict-Transport-Security configuration
LOWCurrent value: "max-age=16070400"
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 32 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does wisepops.com compare?
See how wisepops.com stacks up against similar websites in the same industry.
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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PDF Report & Export
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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